The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Organizational Development
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture
The Berkeley-Haas School of Business case study outlines the history of Dean Rich Lyons' culture efforts. The case discusses the challenges the dean faced as well as future challenges to sustain the culture after the dean steps down at the end of the 2017/2018 school year.
Swot Analysis of "The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture" written by Jennifer A. Chatman, Richard K. Lyons includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Dean Haas facing as an external strategic factors. Some of the topics covered in The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture case study are - Strategic Management Strategies, Leadership transitions, Organizational culture and Organizational Development.
Some of the macro environment factors that can be used to understand the The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture casestudy better are - – digital marketing is dominated by two big players Facebook and Google, banking and financial system is disrupted by Bitcoin and other crypto currencies, talent flight as more people leaving formal jobs, challanges to central banks by blockchain based private currencies, increasing inequality as vast percentage of new income is going to the top 1%, wage bills are increasing, customer relationship management is fast transforming because of increasing concerns over data privacy,
there is increasing trade war between United States & China, geopolitical disruptions, etc
Introduction to SWOT Analysis of The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Dean Haas, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Dean Haas operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture can be done for the following purposes –
1. Strategic planning using facts provided in The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture case study
2. Improving business portfolio management of Dean Haas
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Dean Haas
Strengths The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Dean Haas in The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture Harvard Business Review case study are -
Effective Research and Development (R&D)
– Dean Haas has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Diverse revenue streams
– Dean Haas is present in almost all the verticals within the industry. This has provided firm in The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
High brand equity
– Dean Haas has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Dean Haas to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Organizational Resilience of Dean Haas
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Dean Haas does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Superior customer experience
– The customer experience strategy of Dean Haas in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Learning organization
- Dean Haas is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Dean Haas is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Ability to recruit top talent
– Dean Haas is one of the leading recruiters in the industry. Managers in the The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Analytics focus
– Dean Haas is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Jennifer A. Chatman, Richard K. Lyons can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Sustainable margins compare to other players in Organizational Development industry
– The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture firm has clearly differentiated products in the market place. This has enabled Dean Haas to fetch slight price premium compare to the competitors in the Organizational Development industry. The sustainable margins have also helped Dean Haas to invest into research and development (R&D) and innovation.
Training and development
– Dean Haas has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Digital Transformation in Organizational Development segment
- digital transformation varies from industry to industry. For Dean Haas digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Dean Haas has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Innovation driven organization
– Dean Haas is one of the most innovative firm in sector. Manager in The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Weaknesses The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture are -
Lack of clear differentiation of Dean Haas products
– To increase the profitability and margins on the products, Dean Haas needs to provide more differentiated products than what it is currently offering in the marketplace.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Dean Haas has relatively successful track record of launching new products.
Capital Spending Reduction
– Even during the low interest decade, Dean Haas has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
Workers concerns about automation
– As automation is fast increasing in the segment, Dean Haas needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
Skills based hiring
– The stress on hiring functional specialists at Dean Haas has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Dean Haas is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
No frontier risks strategy
– After analyzing the HBR case study The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture, it seems that company is thinking about the frontier risks that can impact Organizational Development strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture, in the dynamic environment Dean Haas has struggled to respond to the nimble upstart competition. Dean Haas has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Compensation and incentives
– The revenue per employee as mentioned in the HBR case study The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture, is just above the industry average. Dean Haas needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
Increasing silos among functional specialists
– The organizational structure of Dean Haas is dominated by functional specialists. It is not different from other players in the Organizational Development segment. Dean Haas needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Dean Haas to focus more on services rather than just following the product oriented approach.
Aligning sales with marketing
– It come across in the case study The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture can leverage the sales team experience to cultivate customer relationships as Dean Haas is planning to shift buying processes online.
Opportunities The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture are -
Creating value in data economy
– The success of analytics program of Dean Haas has opened avenues for new revenue streams for the organization in the industry. This can help Dean Haas to build a more holistic ecosystem as suggested in the The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture case study. Dean Haas can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Dean Haas can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Dean Haas can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Buying journey improvements
– Dean Haas can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Dean Haas in the consumer business. Now Dean Haas can target international markets with far fewer capital restrictions requirements than the existing system.
Manufacturing automation
– Dean Haas can use the latest technology developments to improve its manufacturing and designing process in Organizational Development segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Better consumer reach
– The expansion of the 5G network will help Dean Haas to increase its market reach. Dean Haas will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Organizational Development industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Dean Haas can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Dean Haas can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Developing new processes and practices
– Dean Haas can develop new processes and procedures in Organizational Development industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Dean Haas in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Organizational Development segment, and it will provide faster access to the consumers.
Low interest rates
– Even though inflation is raising its head in most developed economies, Dean Haas can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Dean Haas can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Dean Haas to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Threats The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture are -
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Dean Haas in the Organizational Development sector and impact the bottomline of the organization.
Regulatory challenges
– Dean Haas needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.
Consumer confidence and its impact on Dean Haas demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Dean Haas with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Environmental challenges
– Dean Haas needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Dean Haas can take advantage of this fund but it will also bring new competitors in the Organizational Development industry.
High dependence on third party suppliers
– Dean Haas high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Dean Haas needs to understand the core reasons impacting the Organizational Development industry. This will help it in building a better workplace.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Dean Haas in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Increasing wage structure of Dean Haas
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Dean Haas.
Stagnating economy with rate increase
– Dean Haas can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture, Dean Haas may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .
Weighted SWOT Analysis of The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Dean Haas needs to make to build a sustainable competitive advantage.
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