Case Study Description of Rosslyn Resource: Monetization and Sales Strategy
Rosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues. Rosslyn has invested heavily in developing proprietary, innovative equipment and geological data sets that would make exploration cheaper and faster. Rosslyn must decide what to do with the Two Rivers site, for which a preliminary study shows favorable results. Rosslyn could follow its standard approach and sell Two Rivers, or it could move further down the value chain by developing an operational mine at the site (which would be a first for Rosslyn). The potential financial reward for doing so would be far higher, but this option entails higher risk and capital expenditures than Rosslyn is used to. This case can be used in advanced undergraduate, MBA, or executive-level courses.
Swot Analysis of "Rosslyn Resource: Monetization and Sales Strategy" written by Robert J. Dolan, Sunru Yong includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Rosslyn Rivers facing as an external strategic factors. Some of the topics covered in Rosslyn Resource: Monetization and Sales Strategy case study are - Strategic Management Strategies, Change management, Decision making, Joint ventures, Marketing, Project management, Sustainability and Sales & Marketing.
Some of the macro environment factors that can be used to understand the Rosslyn Resource: Monetization and Sales Strategy casestudy better are - – increasing inequality as vast percentage of new income is going to the top 1%, supply chains are disrupted by pandemic , increasing energy prices, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing transportation and logistics costs, competitive advantages are harder to sustain because of technology dispersion, there is increasing trade war between United States & China,
wage bills are increasing, central banks are concerned over increasing inflation, etc
Introduction to SWOT Analysis of Rosslyn Resource: Monetization and Sales Strategy
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Rosslyn Resource: Monetization and Sales Strategy case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Rosslyn Rivers, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Rosslyn Rivers operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Rosslyn Resource: Monetization and Sales Strategy can be done for the following purposes –
1. Strategic planning using facts provided in Rosslyn Resource: Monetization and Sales Strategy case study
2. Improving business portfolio management of Rosslyn Rivers
3. Assessing feasibility of the new initiative in Sales & Marketing field.
4. Making a Sales & Marketing topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Rosslyn Rivers
Strengths Rosslyn Resource: Monetization and Sales Strategy | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Rosslyn Rivers in Rosslyn Resource: Monetization and Sales Strategy Harvard Business Review case study are -
Cross disciplinary teams
– Horizontal connected teams at the Rosslyn Rivers are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
High brand equity
– Rosslyn Rivers has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Rosslyn Rivers to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Superior customer experience
– The customer experience strategy of Rosslyn Rivers in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Ability to recruit top talent
– Rosslyn Rivers is one of the leading recruiters in the industry. Managers in the Rosslyn Resource: Monetization and Sales Strategy are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Innovation driven organization
– Rosslyn Rivers is one of the most innovative firm in sector. Manager in Rosslyn Resource: Monetization and Sales Strategy Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Diverse revenue streams
– Rosslyn Rivers is present in almost all the verticals within the industry. This has provided firm in Rosslyn Resource: Monetization and Sales Strategy case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Sustainable margins compare to other players in Sales & Marketing industry
– Rosslyn Resource: Monetization and Sales Strategy firm has clearly differentiated products in the market place. This has enabled Rosslyn Rivers to fetch slight price premium compare to the competitors in the Sales & Marketing industry. The sustainable margins have also helped Rosslyn Rivers to invest into research and development (R&D) and innovation.
Organizational Resilience of Rosslyn Rivers
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Rosslyn Rivers does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Successful track record of launching new products
– Rosslyn Rivers has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Rosslyn Rivers has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Effective Research and Development (R&D)
– Rosslyn Rivers has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Rosslyn Resource: Monetization and Sales Strategy - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
High switching costs
– The high switching costs that Rosslyn Rivers has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Low bargaining power of suppliers
– Suppliers of Rosslyn Rivers in the sector have low bargaining power. Rosslyn Resource: Monetization and Sales Strategy has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Rosslyn Rivers to manage not only supply disruptions but also source products at highly competitive prices.
Weaknesses Rosslyn Resource: Monetization and Sales Strategy | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Rosslyn Resource: Monetization and Sales Strategy are -
High bargaining power of channel partners
– Because of the regulatory requirements, Robert J. Dolan, Sunru Yong suggests that, Rosslyn Rivers is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.
High operating costs
– Compare to the competitors, firm in the HBR case study Rosslyn Resource: Monetization and Sales Strategy has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Rosslyn Rivers 's lucrative customers.
Lack of clear differentiation of Rosslyn Rivers products
– To increase the profitability and margins on the products, Rosslyn Rivers needs to provide more differentiated products than what it is currently offering in the marketplace.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Rosslyn Rivers is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Rosslyn Resource: Monetization and Sales Strategy can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study Rosslyn Resource: Monetization and Sales Strategy, in the dynamic environment Rosslyn Rivers has struggled to respond to the nimble upstart competition. Rosslyn Rivers has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study Rosslyn Resource: Monetization and Sales Strategy, it seems that the employees of Rosslyn Rivers don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Slow to strategic competitive environment developments
– As Rosslyn Resource: Monetization and Sales Strategy HBR case study mentions - Rosslyn Rivers takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
Capital Spending Reduction
– Even during the low interest decade, Rosslyn Rivers has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
Compensation and incentives
– The revenue per employee as mentioned in the HBR case study Rosslyn Resource: Monetization and Sales Strategy, is just above the industry average. Rosslyn Rivers needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
High cash cycle compare to competitors
Rosslyn Rivers has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
Workers concerns about automation
– As automation is fast increasing in the segment, Rosslyn Rivers needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
Opportunities Rosslyn Resource: Monetization and Sales Strategy | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Rosslyn Resource: Monetization and Sales Strategy are -
Better consumer reach
– The expansion of the 5G network will help Rosslyn Rivers to increase its market reach. Rosslyn Rivers will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Rosslyn Rivers to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Rosslyn Rivers to hire the very best people irrespective of their geographical location.
Buying journey improvements
– Rosslyn Rivers can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Rosslyn Resource: Monetization and Sales Strategy suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Rosslyn Rivers is facing challenges because of the dominance of functional experts in the organization. Rosslyn Resource: Monetization and Sales Strategy case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Leveraging digital technologies
– Rosslyn Rivers can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Manufacturing automation
– Rosslyn Rivers can use the latest technology developments to improve its manufacturing and designing process in Sales & Marketing segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Using analytics as competitive advantage
– Rosslyn Rivers has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Rosslyn Resource: Monetization and Sales Strategy - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Rosslyn Rivers to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Low interest rates
– Even though inflation is raising its head in most developed economies, Rosslyn Rivers can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Developing new processes and practices
– Rosslyn Rivers can develop new processes and procedures in Sales & Marketing industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Building a culture of innovation
– managers at Rosslyn Rivers can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Sales & Marketing segment.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Rosslyn Rivers in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Sales & Marketing segment, and it will provide faster access to the consumers.
Creating value in data economy
– The success of analytics program of Rosslyn Rivers has opened avenues for new revenue streams for the organization in the industry. This can help Rosslyn Rivers to build a more holistic ecosystem as suggested in the Rosslyn Resource: Monetization and Sales Strategy case study. Rosslyn Rivers can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Rosslyn Rivers can use these opportunities to build new business models that can help the communities that Rosslyn Rivers operates in. Secondly it can use opportunities from government spending in Sales & Marketing sector.
Threats Rosslyn Resource: Monetization and Sales Strategy External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Rosslyn Resource: Monetization and Sales Strategy are -
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Rosslyn Rivers with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
High dependence on third party suppliers
– Rosslyn Rivers high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Easy access to finance
– Easy access to finance in Sales & Marketing field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Rosslyn Rivers can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Regulatory challenges
– Rosslyn Rivers needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Sales & Marketing industry regulations.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Rosslyn Rivers can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Rosslyn Resource: Monetization and Sales Strategy .
Environmental challenges
– Rosslyn Rivers needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Rosslyn Rivers can take advantage of this fund but it will also bring new competitors in the Sales & Marketing industry.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Rosslyn Rivers needs to understand the core reasons impacting the Sales & Marketing industry. This will help it in building a better workplace.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Rosslyn Rivers will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Rosslyn Rivers.
Consumer confidence and its impact on Rosslyn Rivers demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Rosslyn Rivers business can come under increasing regulations regarding data privacy, data security, etc.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Rosslyn Rivers in the Sales & Marketing industry. The Sales & Marketing industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Weighted SWOT Analysis of Rosslyn Resource: Monetization and Sales Strategy Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Rosslyn Resource: Monetization and Sales Strategy needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Rosslyn Resource: Monetization and Sales Strategy is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Rosslyn Resource: Monetization and Sales Strategy is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Rosslyn Resource: Monetization and Sales Strategy is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Rosslyn Rivers needs to make to build a sustainable competitive advantage.