Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Leadership & Managing People
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement
In 2017, Tomer Zvulun, the CEO and artistic director of The Atlanta Opera, was considering next steps. Zvulun had adapted quickly to the new, dual role of chief executive and artistic director, although there had been a steep learning curve. As he gained traction, the Opera's profile as an up and coming arts organization also grew. However, there was still much to be done if Zvulun wanted the Opera to be ranked among the best in the country. Should Zvulun should hire a chief operating officer to help manage day-to-day operations, and if so, should he focus his search on internal or external candidates? More broadly, Zvulun wondered how could he best balance his significant personal, professional, and organizational aspirations?
Swot Analysis of "Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement" written by Michael L. Tushman, Kerry Herman includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Zvulun Opera facing as an external strategic factors. Some of the topics covered in Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement case study are - Strategic Management Strategies, Leadership transitions, Organizational culture, Organizational structure, Strategic planning, Talent management and Leadership & Managing People.
Some of the macro environment factors that can be used to understand the Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement casestudy better are - – supply chains are disrupted by pandemic , banking and financial system is disrupted by Bitcoin and other crypto currencies, there is increasing trade war between United States & China, wage bills are increasing, central banks are concerned over increasing inflation, there is backlash against globalization, cloud computing is disrupting traditional business models,
technology disruption, increasing transportation and logistics costs, etc
Introduction to SWOT Analysis of Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Zvulun Opera, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Zvulun Opera operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement can be done for the following purposes –
1. Strategic planning using facts provided in Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement case study
2. Improving business portfolio management of Zvulun Opera
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Zvulun Opera
Strengths Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Zvulun Opera in Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement Harvard Business Review case study are -
Effective Research and Development (R&D)
– Zvulun Opera has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Training and development
– Zvulun Opera has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
High brand equity
– Zvulun Opera has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Zvulun Opera to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Innovation driven organization
– Zvulun Opera is one of the most innovative firm in sector. Manager in Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Cross disciplinary teams
– Horizontal connected teams at the Zvulun Opera are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
High switching costs
– The high switching costs that Zvulun Opera has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Highly skilled collaborators
– Zvulun Opera has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Ability to lead change in Leadership & Managing People field
– Zvulun Opera is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Zvulun Opera in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Operational resilience
– The operational resilience strategy in the Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Diverse revenue streams
– Zvulun Opera is present in almost all the verticals within the industry. This has provided firm in Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Analytics focus
– Zvulun Opera is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Michael L. Tushman, Kerry Herman can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Organizational Resilience of Zvulun Opera
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Zvulun Opera does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Weaknesses Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement are -
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Zvulun Opera is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement, it seems that the employees of Zvulun Opera don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Interest costs
– Compare to the competition, Zvulun Opera has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Compensation and incentives
– The revenue per employee as mentioned in the HBR case study Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement, is just above the industry average. Zvulun Opera needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
Slow to strategic competitive environment developments
– As Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement HBR case study mentions - Zvulun Opera takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
Lack of clear differentiation of Zvulun Opera products
– To increase the profitability and margins on the products, Zvulun Opera needs to provide more differentiated products than what it is currently offering in the marketplace.
Need for greater diversity
– Zvulun Opera has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
Aligning sales with marketing
– It come across in the case study Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement can leverage the sales team experience to cultivate customer relationships as Zvulun Opera is planning to shift buying processes online.
Increasing silos among functional specialists
– The organizational structure of Zvulun Opera is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Zvulun Opera needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Zvulun Opera to focus more on services rather than just following the product oriented approach.
Products dominated business model
– Even though Zvulun Opera has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement should strive to include more intangible value offerings along with its core products and services.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Zvulun Opera has relatively successful track record of launching new products.
Opportunities Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement are -
Loyalty marketing
– Zvulun Opera has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Low interest rates
– Even though inflation is raising its head in most developed economies, Zvulun Opera can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Zvulun Opera is facing challenges because of the dominance of functional experts in the organization. Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Zvulun Opera can use these opportunities to build new business models that can help the communities that Zvulun Opera operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Zvulun Opera can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Developing new processes and practices
– Zvulun Opera can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Creating value in data economy
– The success of analytics program of Zvulun Opera has opened avenues for new revenue streams for the organization in the industry. This can help Zvulun Opera to build a more holistic ecosystem as suggested in the Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement case study. Zvulun Opera can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Building a culture of innovation
– managers at Zvulun Opera can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.
Manufacturing automation
– Zvulun Opera can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Using analytics as competitive advantage
– Zvulun Opera has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Zvulun Opera to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Zvulun Opera can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Zvulun Opera can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Zvulun Opera to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Better consumer reach
– The expansion of the 5G network will help Zvulun Opera to increase its market reach. Zvulun Opera will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Threats Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement are -
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Zvulun Opera needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.
Increasing wage structure of Zvulun Opera
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Zvulun Opera.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Zvulun Opera in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Stagnating economy with rate increase
– Zvulun Opera can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement, Zvulun Opera may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Zvulun Opera in the Leadership & Managing People sector and impact the bottomline of the organization.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Zvulun Opera.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Zvulun Opera business can come under increasing regulations regarding data privacy, data security, etc.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Zvulun Opera can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement .
Easy access to finance
– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Zvulun Opera can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Shortening product life cycle
– it is one of the major threat that Zvulun Opera is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Technology acceleration in Forth Industrial Revolution
– Zvulun Opera has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Zvulun Opera needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Weighted SWOT Analysis of Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Tomer Zvulun and The Atlanta Opera at a Crossroads, Video Supplement is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Zvulun Opera needs to make to build a sustainable competitive advantage.
