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How Emotion-Sensing Technology Can Reshape the Workplace SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of How Emotion-Sensing Technology Can Reshape the Workplace


New emotion-sensing technologies can help employees make better decisions, improve concentration, alleviate stress, and adopt healthier and more productive work styles. But companies must address important privacy issues.

Authors :: Eoin Whelan, Daniel McDuff, Rob Gleasure, Jan vom Brocke

Topics :: Technology & Operations

Tags :: Stress, Technology, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "How Emotion-Sensing Technology Can Reshape the Workplace" written by Eoin Whelan, Daniel McDuff, Rob Gleasure, Jan vom Brocke includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Emotion Sensing facing as an external strategic factors. Some of the topics covered in How Emotion-Sensing Technology Can Reshape the Workplace case study are - Strategic Management Strategies, Stress, Technology and Technology & Operations.


Some of the macro environment factors that can be used to understand the How Emotion-Sensing Technology Can Reshape the Workplace casestudy better are - – competitive advantages are harder to sustain because of technology dispersion, there is increasing trade war between United States & China, increasing commodity prices, digital marketing is dominated by two big players Facebook and Google, central banks are concerned over increasing inflation, increasing government debt because of Covid-19 spendings, technology disruption, banking and financial system is disrupted by Bitcoin and other crypto currencies, talent flight as more people leaving formal jobs, etc



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Introduction to SWOT Analysis of How Emotion-Sensing Technology Can Reshape the Workplace


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in How Emotion-Sensing Technology Can Reshape the Workplace case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Emotion Sensing, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Emotion Sensing operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of How Emotion-Sensing Technology Can Reshape the Workplace can be done for the following purposes –
1. Strategic planning using facts provided in How Emotion-Sensing Technology Can Reshape the Workplace case study
2. Improving business portfolio management of Emotion Sensing
3. Assessing feasibility of the new initiative in Technology & Operations field.
4. Making a Technology & Operations topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Emotion Sensing




Strengths How Emotion-Sensing Technology Can Reshape the Workplace | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Emotion Sensing in How Emotion-Sensing Technology Can Reshape the Workplace Harvard Business Review case study are -

Successful track record of launching new products

– Emotion Sensing has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Emotion Sensing has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Organizational Resilience of Emotion Sensing

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Emotion Sensing does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Ability to recruit top talent

– Emotion Sensing is one of the leading recruiters in the industry. Managers in the How Emotion-Sensing Technology Can Reshape the Workplace are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Cross disciplinary teams

– Horizontal connected teams at the Emotion Sensing are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Highly skilled collaborators

– Emotion Sensing has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in How Emotion-Sensing Technology Can Reshape the Workplace HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Effective Research and Development (R&D)

– Emotion Sensing has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study How Emotion-Sensing Technology Can Reshape the Workplace - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Innovation driven organization

– Emotion Sensing is one of the most innovative firm in sector. Manager in How Emotion-Sensing Technology Can Reshape the Workplace Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Learning organization

- Emotion Sensing is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Emotion Sensing is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in How Emotion-Sensing Technology Can Reshape the Workplace Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Low bargaining power of suppliers

– Suppliers of Emotion Sensing in the sector have low bargaining power. How Emotion-Sensing Technology Can Reshape the Workplace has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Emotion Sensing to manage not only supply disruptions but also source products at highly competitive prices.

Superior customer experience

– The customer experience strategy of Emotion Sensing in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Digital Transformation in Technology & Operations segment

- digital transformation varies from industry to industry. For Emotion Sensing digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Emotion Sensing has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

High switching costs

– The high switching costs that Emotion Sensing has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.






Weaknesses How Emotion-Sensing Technology Can Reshape the Workplace | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of How Emotion-Sensing Technology Can Reshape the Workplace are -

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study How Emotion-Sensing Technology Can Reshape the Workplace, is just above the industry average. Emotion Sensing needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High cash cycle compare to competitors

Emotion Sensing has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

No frontier risks strategy

– After analyzing the HBR case study How Emotion-Sensing Technology Can Reshape the Workplace, it seems that company is thinking about the frontier risks that can impact Technology & Operations strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Lack of clear differentiation of Emotion Sensing products

– To increase the profitability and margins on the products, Emotion Sensing needs to provide more differentiated products than what it is currently offering in the marketplace.

Increasing silos among functional specialists

– The organizational structure of Emotion Sensing is dominated by functional specialists. It is not different from other players in the Technology & Operations segment. Emotion Sensing needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Emotion Sensing to focus more on services rather than just following the product oriented approach.

Products dominated business model

– Even though Emotion Sensing has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - How Emotion-Sensing Technology Can Reshape the Workplace should strive to include more intangible value offerings along with its core products and services.

Slow decision making process

– As mentioned earlier in the report, Emotion Sensing has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Emotion Sensing even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the How Emotion-Sensing Technology Can Reshape the Workplace HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Emotion Sensing has relatively successful track record of launching new products.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Emotion Sensing is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study How Emotion-Sensing Technology Can Reshape the Workplace can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Low market penetration in new markets

– Outside its home market of Emotion Sensing, firm in the HBR case study How Emotion-Sensing Technology Can Reshape the Workplace needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High bargaining power of channel partners

– Because of the regulatory requirements, Eoin Whelan, Daniel McDuff, Rob Gleasure, Jan vom Brocke suggests that, Emotion Sensing is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.




Opportunities How Emotion-Sensing Technology Can Reshape the Workplace | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study How Emotion-Sensing Technology Can Reshape the Workplace are -

Using analytics as competitive advantage

– Emotion Sensing has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study How Emotion-Sensing Technology Can Reshape the Workplace - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Emotion Sensing to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Emotion Sensing can use these opportunities to build new business models that can help the communities that Emotion Sensing operates in. Secondly it can use opportunities from government spending in Technology & Operations sector.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Emotion Sensing can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, How Emotion-Sensing Technology Can Reshape the Workplace, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Learning at scale

– Online learning technologies has now opened space for Emotion Sensing to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Developing new processes and practices

– Emotion Sensing can develop new processes and procedures in Technology & Operations industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Emotion Sensing can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Emotion Sensing is facing challenges because of the dominance of functional experts in the organization. How Emotion-Sensing Technology Can Reshape the Workplace case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Better consumer reach

– The expansion of the 5G network will help Emotion Sensing to increase its market reach. Emotion Sensing will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Emotion Sensing can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Emotion Sensing in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Technology & Operations segment, and it will provide faster access to the consumers.

Loyalty marketing

– Emotion Sensing has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Emotion Sensing to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Technology & Operations industry, but it has also influenced the consumer preferences. Emotion Sensing can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.




Threats How Emotion-Sensing Technology Can Reshape the Workplace External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study How Emotion-Sensing Technology Can Reshape the Workplace are -

Consumer confidence and its impact on Emotion Sensing demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Emotion Sensing with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Stagnating economy with rate increase

– Emotion Sensing can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Emotion Sensing needs to understand the core reasons impacting the Technology & Operations industry. This will help it in building a better workplace.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Increasing wage structure of Emotion Sensing

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Emotion Sensing.

Technology acceleration in Forth Industrial Revolution

– Emotion Sensing has witnessed rapid integration of technology during Covid-19 in the Technology & Operations industry. As one of the leading players in the industry, Emotion Sensing needs to keep up with the evolution of technology in the Technology & Operations sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Shortening product life cycle

– it is one of the major threat that Emotion Sensing is facing in Technology & Operations sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Emotion Sensing business can come under increasing regulations regarding data privacy, data security, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Emotion Sensing can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study How Emotion-Sensing Technology Can Reshape the Workplace .

Regulatory challenges

– Emotion Sensing needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Technology & Operations industry regulations.

Environmental challenges

– Emotion Sensing needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Emotion Sensing can take advantage of this fund but it will also bring new competitors in the Technology & Operations industry.




Weighted SWOT Analysis of How Emotion-Sensing Technology Can Reshape the Workplace Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study How Emotion-Sensing Technology Can Reshape the Workplace needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study How Emotion-Sensing Technology Can Reshape the Workplace is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study How Emotion-Sensing Technology Can Reshape the Workplace is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of How Emotion-Sensing Technology Can Reshape the Workplace is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Emotion Sensing needs to make to build a sustainable competitive advantage.



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