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Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO


When Jay Cohen started his online casino business in the twin-island Caribbean nation of Antigua and Barbuda (hereafter referred to as Antigua), he was excited by the prospects for his new entrepreneurial venture. At the time, Cohen, a U.S. citizen, did not plan to set in motion forces that would ultimately lead to a decades-long trade war between the U.S. and Antigua, resulting in the first e-commerce trade dispute ever to come before the World Trade Organization (WTO). And even seasoned observers were surprised by the scope of the WTO's ruling against the U.S. in 2013. In this ruling, the WTO, seeking to compel the U.S. to comply with its previous rulings in favor of Antigua, authorized the Caribbean nation to revoke intellectual property rights (IPR) for U.S. firms in important sectors, including software, music, and Hollywood movies. If Antigua implemented such a retaliatory measure, this action would establish a precedent that, if followed widely by other nations, could jeopardize the entire U.S. economy.

Authors :: Roy C. Nelson

Topics :: Global Business

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO" written by Roy C. Nelson includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Antigua Wto facing as an external strategic factors. Some of the topics covered in Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO case study are - Strategic Management Strategies, and Global Business.


Some of the macro environment factors that can be used to understand the Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO casestudy better are - – geopolitical disruptions, challanges to central banks by blockchain based private currencies, customer relationship management is fast transforming because of increasing concerns over data privacy, there is backlash against globalization, increasing household debt because of falling income levels, increasing commodity prices, competitive advantages are harder to sustain because of technology dispersion, increasing transportation and logistics costs, increasing inequality as vast percentage of new income is going to the top 1%, etc



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Introduction to SWOT Analysis of Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Antigua Wto, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Antigua Wto operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO can be done for the following purposes –
1. Strategic planning using facts provided in Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO case study
2. Improving business portfolio management of Antigua Wto
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Antigua Wto




Strengths Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Antigua Wto in Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO Harvard Business Review case study are -

Cross disciplinary teams

– Horizontal connected teams at the Antigua Wto are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Learning organization

- Antigua Wto is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Antigua Wto is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Highly skilled collaborators

– Antigua Wto has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to recruit top talent

– Antigua Wto is one of the leading recruiters in the industry. Managers in the Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Superior customer experience

– The customer experience strategy of Antigua Wto in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Ability to lead change in Global Business field

– Antigua Wto is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Antigua Wto in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

High switching costs

– The high switching costs that Antigua Wto has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Sustainable margins compare to other players in Global Business industry

– Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO firm has clearly differentiated products in the market place. This has enabled Antigua Wto to fetch slight price premium compare to the competitors in the Global Business industry. The sustainable margins have also helped Antigua Wto to invest into research and development (R&D) and innovation.

Digital Transformation in Global Business segment

- digital transformation varies from industry to industry. For Antigua Wto digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Antigua Wto has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Operational resilience

– The operational resilience strategy in the Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Diverse revenue streams

– Antigua Wto is present in almost all the verticals within the industry. This has provided firm in Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Training and development

– Antigua Wto has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.






Weaknesses Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO are -

Products dominated business model

– Even though Antigua Wto has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO should strive to include more intangible value offerings along with its core products and services.

Slow decision making process

– As mentioned earlier in the report, Antigua Wto has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Antigua Wto even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High cash cycle compare to competitors

Antigua Wto has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Increasing silos among functional specialists

– The organizational structure of Antigua Wto is dominated by functional specialists. It is not different from other players in the Global Business segment. Antigua Wto needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Antigua Wto to focus more on services rather than just following the product oriented approach.

High bargaining power of channel partners

– Because of the regulatory requirements, Roy C. Nelson suggests that, Antigua Wto is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Antigua Wto is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Skills based hiring

– The stress on hiring functional specialists at Antigua Wto has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Aligning sales with marketing

– It come across in the case study Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO can leverage the sales team experience to cultivate customer relationships as Antigua Wto is planning to shift buying processes online.

Low market penetration in new markets

– Outside its home market of Antigua Wto, firm in the HBR case study Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Antigua Wto has relatively successful track record of launching new products.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO, is just above the industry average. Antigua Wto needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.




Opportunities Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO are -

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Antigua Wto in the consumer business. Now Antigua Wto can target international markets with far fewer capital restrictions requirements than the existing system.

Manufacturing automation

– Antigua Wto can use the latest technology developments to improve its manufacturing and designing process in Global Business segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Global Business industry, but it has also influenced the consumer preferences. Antigua Wto can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Antigua Wto can use these opportunities to build new business models that can help the communities that Antigua Wto operates in. Secondly it can use opportunities from government spending in Global Business sector.

Buying journey improvements

– Antigua Wto can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Creating value in data economy

– The success of analytics program of Antigua Wto has opened avenues for new revenue streams for the organization in the industry. This can help Antigua Wto to build a more holistic ecosystem as suggested in the Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO case study. Antigua Wto can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Better consumer reach

– The expansion of the 5G network will help Antigua Wto to increase its market reach. Antigua Wto will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Antigua Wto to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Antigua Wto can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Loyalty marketing

– Antigua Wto has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Building a culture of innovation

– managers at Antigua Wto can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Global Business segment.

Leveraging digital technologies

– Antigua Wto can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Antigua Wto can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.




Threats Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO are -

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Antigua Wto.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

High dependence on third party suppliers

– Antigua Wto high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Antigua Wto needs to understand the core reasons impacting the Global Business industry. This will help it in building a better workplace.

Easy access to finance

– Easy access to finance in Global Business field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Antigua Wto can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Regulatory challenges

– Antigua Wto needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Global Business industry regulations.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Antigua Wto with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Antigua Wto in the Global Business sector and impact the bottomline of the organization.

Environmental challenges

– Antigua Wto needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Antigua Wto can take advantage of this fund but it will also bring new competitors in the Global Business industry.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Antigua Wto will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Antigua Wto in the Global Business industry. The Global Business industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Shortening product life cycle

– it is one of the major threat that Antigua Wto is facing in Global Business sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.




Weighted SWOT Analysis of Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Morality or Protectionism? The U.S.-Antigua Internet Gambling Dispute in the WTO is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Antigua Wto needs to make to build a sustainable competitive advantage.



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