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Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship


Corporate entrepreneurship is a process of strategic renewal and development of an existing business through the creation of new products, services, and activities, as well as new competitive postures and independent ventures. The performance of this process, which leverages the creativity and the initiative spirit of employees and managers, is thus relying on the capacity of the organization to create favorable conditions for the emergence of such latent entrepreneurial potential. The development of participatory innovation models and collective intelligence offer new insights for conducting research on factors enabling corporate entrepreneurship. In particular, the internal company 'crowd' can be investigated with the purpose to study the conditions under which the corporate entrepreneurship process can be successfully nurtured and conducted. In such view, this article moves from an extended review of corporate entrepreneurship and organizational innovation literature to define the concept of crowdventuring and to present an assessment tool aimed to evaluate the maturity of the crowdventuring process within an organization. The tool, which captures both individual and organization-related factors, is also used for an illustrative application into a multinational IT company. Some implications are also drawn at theory and practitioner levels.

Authors :: Gianluca Elia, Alessandro Margherita

Topics :: Leadership & Managing People

Tags :: Research & development, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship" written by Gianluca Elia, Alessandro Margherita includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Crowdventuring Entrepreneurship facing as an external strategic factors. Some of the topics covered in Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship case study are - Strategic Management Strategies, Research & development and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship casestudy better are - – increasing household debt because of falling income levels, cloud computing is disrupting traditional business models, increasing inequality as vast percentage of new income is going to the top 1%, geopolitical disruptions, increasing commodity prices, there is backlash against globalization, customer relationship management is fast transforming because of increasing concerns over data privacy, technology disruption, increasing energy prices, etc



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Introduction to SWOT Analysis of Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Crowdventuring Entrepreneurship, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Crowdventuring Entrepreneurship operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship can be done for the following purposes –
1. Strategic planning using facts provided in Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship case study
2. Improving business portfolio management of Crowdventuring Entrepreneurship
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Crowdventuring Entrepreneurship




Strengths Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Crowdventuring Entrepreneurship in Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship Harvard Business Review case study are -

Analytics focus

– Crowdventuring Entrepreneurship is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Gianluca Elia, Alessandro Margherita can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Ability to lead change in Leadership & Managing People field

– Crowdventuring Entrepreneurship is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Crowdventuring Entrepreneurship in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Learning organization

- Crowdventuring Entrepreneurship is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Crowdventuring Entrepreneurship is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Innovation driven organization

– Crowdventuring Entrepreneurship is one of the most innovative firm in sector. Manager in Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Sustainable margins compare to other players in Leadership & Managing People industry

– Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship firm has clearly differentiated products in the market place. This has enabled Crowdventuring Entrepreneurship to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped Crowdventuring Entrepreneurship to invest into research and development (R&D) and innovation.

Highly skilled collaborators

– Crowdventuring Entrepreneurship has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Low bargaining power of suppliers

– Suppliers of Crowdventuring Entrepreneurship in the sector have low bargaining power. Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Crowdventuring Entrepreneurship to manage not only supply disruptions but also source products at highly competitive prices.

Ability to recruit top talent

– Crowdventuring Entrepreneurship is one of the leading recruiters in the industry. Managers in the Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Training and development

– Crowdventuring Entrepreneurship has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Cross disciplinary teams

– Horizontal connected teams at the Crowdventuring Entrepreneurship are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

High brand equity

– Crowdventuring Entrepreneurship has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Crowdventuring Entrepreneurship to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Effective Research and Development (R&D)

– Crowdventuring Entrepreneurship has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.






Weaknesses Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship are -

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship, it seems that the employees of Crowdventuring Entrepreneurship don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Lack of clear differentiation of Crowdventuring Entrepreneurship products

– To increase the profitability and margins on the products, Crowdventuring Entrepreneurship needs to provide more differentiated products than what it is currently offering in the marketplace.

Skills based hiring

– The stress on hiring functional specialists at Crowdventuring Entrepreneurship has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Crowdventuring Entrepreneurship is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Crowdventuring Entrepreneurship supply chain. Even after few cautionary changes mentioned in the HBR case study - Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Crowdventuring Entrepreneurship vulnerable to further global disruptions in South East Asia.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship, is just above the industry average. Crowdventuring Entrepreneurship needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Crowdventuring Entrepreneurship has relatively successful track record of launching new products.

Products dominated business model

– Even though Crowdventuring Entrepreneurship has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship should strive to include more intangible value offerings along with its core products and services.

Capital Spending Reduction

– Even during the low interest decade, Crowdventuring Entrepreneurship has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

No frontier risks strategy

– After analyzing the HBR case study Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship, it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Slow decision making process

– As mentioned earlier in the report, Crowdventuring Entrepreneurship has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Crowdventuring Entrepreneurship even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.




Opportunities Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship are -

Low interest rates

– Even though inflation is raising its head in most developed economies, Crowdventuring Entrepreneurship can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Better consumer reach

– The expansion of the 5G network will help Crowdventuring Entrepreneurship to increase its market reach. Crowdventuring Entrepreneurship will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Creating value in data economy

– The success of analytics program of Crowdventuring Entrepreneurship has opened avenues for new revenue streams for the organization in the industry. This can help Crowdventuring Entrepreneurship to build a more holistic ecosystem as suggested in the Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship case study. Crowdventuring Entrepreneurship can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Developing new processes and practices

– Crowdventuring Entrepreneurship can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Crowdventuring Entrepreneurship is facing challenges because of the dominance of functional experts in the organization. Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Crowdventuring Entrepreneurship in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Leveraging digital technologies

– Crowdventuring Entrepreneurship can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Crowdventuring Entrepreneurship can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Crowdventuring Entrepreneurship can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Manufacturing automation

– Crowdventuring Entrepreneurship can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Buying journey improvements

– Crowdventuring Entrepreneurship can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Crowdventuring Entrepreneurship in the consumer business. Now Crowdventuring Entrepreneurship can target international markets with far fewer capital restrictions requirements than the existing system.

Loyalty marketing

– Crowdventuring Entrepreneurship has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Learning at scale

– Online learning technologies has now opened space for Crowdventuring Entrepreneurship to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.




Threats Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship are -

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Crowdventuring Entrepreneurship business can come under increasing regulations regarding data privacy, data security, etc.

Consumer confidence and its impact on Crowdventuring Entrepreneurship demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Crowdventuring Entrepreneurship will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Increasing wage structure of Crowdventuring Entrepreneurship

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Crowdventuring Entrepreneurship.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship, Crowdventuring Entrepreneurship may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Crowdventuring Entrepreneurship in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Crowdventuring Entrepreneurship needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Environmental challenges

– Crowdventuring Entrepreneurship needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Crowdventuring Entrepreneurship can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Crowdventuring Entrepreneurship can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship .

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Crowdventuring Entrepreneurship.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Crowdventuring Entrepreneurship in the Leadership & Managing People sector and impact the bottomline of the organization.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.




Weighted SWOT Analysis of Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Crowdventuring Entrepreneurship needs to make to build a sustainable competitive advantage.



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