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Rolocule Games: Negotiating the Mobile Gaming Wave SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Rolocule Games: Negotiating the Mobile Gaming Wave


The case describes the journey of Rolocule, a mobile gaming company based out of Pune, India. An early entrant into the mobile gaming space, Rolocule's fortunes go through many ups and downs as the nascent mobile gaming industry experiments with various business models. Rolocule responds by being nimble and flexible, rapidly developing multiple games and pivoting as the industry changes. Product-market fit always seems within reach but each time, an external event derails the company's plans to scale. The case is positioned at a low-point in the company's journey where it must decide whether it wants to continue to play in the B2C gaming space or shift into the B2B space. The case provides rich material to discuss the challenges of building a venture in a rapidly evolving industry and analyze the consequences of adopting different business models.

Authors :: Srivardhini K. Jha, Menaka Rao, Shubhanshuk Sarkar

Topics :: Innovation & Entrepreneurship

Tags :: Emerging markets, Entrepreneurship, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Rolocule Games: Negotiating the Mobile Gaming Wave" written by Srivardhini K. Jha, Menaka Rao, Shubhanshuk Sarkar includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Rolocule Gaming facing as an external strategic factors. Some of the topics covered in Rolocule Games: Negotiating the Mobile Gaming Wave case study are - Strategic Management Strategies, Emerging markets, Entrepreneurship and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the Rolocule Games: Negotiating the Mobile Gaming Wave casestudy better are - – talent flight as more people leaving formal jobs, increasing inequality as vast percentage of new income is going to the top 1%, there is increasing trade war between United States & China, digital marketing is dominated by two big players Facebook and Google, geopolitical disruptions, increasing commodity prices, cloud computing is disrupting traditional business models, central banks are concerned over increasing inflation, increasing transportation and logistics costs, etc



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Introduction to SWOT Analysis of Rolocule Games: Negotiating the Mobile Gaming Wave


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Rolocule Games: Negotiating the Mobile Gaming Wave case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Rolocule Gaming, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Rolocule Gaming operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Rolocule Games: Negotiating the Mobile Gaming Wave can be done for the following purposes –
1. Strategic planning using facts provided in Rolocule Games: Negotiating the Mobile Gaming Wave case study
2. Improving business portfolio management of Rolocule Gaming
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Rolocule Gaming




Strengths Rolocule Games: Negotiating the Mobile Gaming Wave | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Rolocule Gaming in Rolocule Games: Negotiating the Mobile Gaming Wave Harvard Business Review case study are -

Learning organization

- Rolocule Gaming is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Rolocule Gaming is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Rolocule Games: Negotiating the Mobile Gaming Wave Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Organizational Resilience of Rolocule Gaming

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Rolocule Gaming does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Low bargaining power of suppliers

– Suppliers of Rolocule Gaming in the sector have low bargaining power. Rolocule Games: Negotiating the Mobile Gaming Wave has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Rolocule Gaming to manage not only supply disruptions but also source products at highly competitive prices.

Superior customer experience

– The customer experience strategy of Rolocule Gaming in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Training and development

– Rolocule Gaming has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Rolocule Games: Negotiating the Mobile Gaming Wave Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Ability to recruit top talent

– Rolocule Gaming is one of the leading recruiters in the industry. Managers in the Rolocule Games: Negotiating the Mobile Gaming Wave are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Diverse revenue streams

– Rolocule Gaming is present in almost all the verticals within the industry. This has provided firm in Rolocule Games: Negotiating the Mobile Gaming Wave case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Innovation driven organization

– Rolocule Gaming is one of the most innovative firm in sector. Manager in Rolocule Games: Negotiating the Mobile Gaming Wave Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Analytics focus

– Rolocule Gaming is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Srivardhini K. Jha, Menaka Rao, Shubhanshuk Sarkar can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Highly skilled collaborators

– Rolocule Gaming has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Rolocule Games: Negotiating the Mobile Gaming Wave HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to lead change in Innovation & Entrepreneurship field

– Rolocule Gaming is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Rolocule Gaming in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Cross disciplinary teams

– Horizontal connected teams at the Rolocule Gaming are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.






Weaknesses Rolocule Games: Negotiating the Mobile Gaming Wave | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Rolocule Games: Negotiating the Mobile Gaming Wave are -

No frontier risks strategy

– After analyzing the HBR case study Rolocule Games: Negotiating the Mobile Gaming Wave, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Skills based hiring

– The stress on hiring functional specialists at Rolocule Gaming has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Rolocule Games: Negotiating the Mobile Gaming Wave HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Rolocule Gaming has relatively successful track record of launching new products.

Low market penetration in new markets

– Outside its home market of Rolocule Gaming, firm in the HBR case study Rolocule Games: Negotiating the Mobile Gaming Wave needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Rolocule Games: Negotiating the Mobile Gaming Wave, it seems that the employees of Rolocule Gaming don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Rolocule Games: Negotiating the Mobile Gaming Wave, in the dynamic environment Rolocule Gaming has struggled to respond to the nimble upstart competition. Rolocule Gaming has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Workers concerns about automation

– As automation is fast increasing in the segment, Rolocule Gaming needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High operating costs

– Compare to the competitors, firm in the HBR case study Rolocule Games: Negotiating the Mobile Gaming Wave has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Rolocule Gaming 's lucrative customers.

Interest costs

– Compare to the competition, Rolocule Gaming has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Slow to strategic competitive environment developments

– As Rolocule Games: Negotiating the Mobile Gaming Wave HBR case study mentions - Rolocule Gaming takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Slow decision making process

– As mentioned earlier in the report, Rolocule Gaming has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Rolocule Gaming even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.




Opportunities Rolocule Games: Negotiating the Mobile Gaming Wave | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Rolocule Games: Negotiating the Mobile Gaming Wave are -

Building a culture of innovation

– managers at Rolocule Gaming can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Innovation & Entrepreneurship segment.

Leveraging digital technologies

– Rolocule Gaming can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Rolocule Gaming can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Rolocule Gaming can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Rolocule Gaming to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Rolocule Gaming to hire the very best people irrespective of their geographical location.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Innovation & Entrepreneurship industry, but it has also influenced the consumer preferences. Rolocule Gaming can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Buying journey improvements

– Rolocule Gaming can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Rolocule Games: Negotiating the Mobile Gaming Wave suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Rolocule Gaming in the consumer business. Now Rolocule Gaming can target international markets with far fewer capital restrictions requirements than the existing system.

Creating value in data economy

– The success of analytics program of Rolocule Gaming has opened avenues for new revenue streams for the organization in the industry. This can help Rolocule Gaming to build a more holistic ecosystem as suggested in the Rolocule Games: Negotiating the Mobile Gaming Wave case study. Rolocule Gaming can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Manufacturing automation

– Rolocule Gaming can use the latest technology developments to improve its manufacturing and designing process in Innovation & Entrepreneurship segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Using analytics as competitive advantage

– Rolocule Gaming has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Rolocule Games: Negotiating the Mobile Gaming Wave - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Rolocule Gaming to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Better consumer reach

– The expansion of the 5G network will help Rolocule Gaming to increase its market reach. Rolocule Gaming will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Innovation & Entrepreneurship industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Rolocule Gaming can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Rolocule Gaming can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.




Threats Rolocule Games: Negotiating the Mobile Gaming Wave External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Rolocule Games: Negotiating the Mobile Gaming Wave are -

Easy access to finance

– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Rolocule Gaming can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Rolocule Gaming in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Consumer confidence and its impact on Rolocule Gaming demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Environmental challenges

– Rolocule Gaming needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Rolocule Gaming can take advantage of this fund but it will also bring new competitors in the Innovation & Entrepreneurship industry.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Rolocule Gaming with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Regulatory challenges

– Rolocule Gaming needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Innovation & Entrepreneurship industry regulations.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

High dependence on third party suppliers

– Rolocule Gaming high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Rolocule Gaming in the Innovation & Entrepreneurship sector and impact the bottomline of the organization.

Stagnating economy with rate increase

– Rolocule Gaming can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Technology acceleration in Forth Industrial Revolution

– Rolocule Gaming has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Rolocule Gaming needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Rolocule Games: Negotiating the Mobile Gaming Wave, Rolocule Gaming may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .




Weighted SWOT Analysis of Rolocule Games: Negotiating the Mobile Gaming Wave Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Rolocule Games: Negotiating the Mobile Gaming Wave needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Rolocule Games: Negotiating the Mobile Gaming Wave is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Rolocule Games: Negotiating the Mobile Gaming Wave is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Rolocule Games: Negotiating the Mobile Gaming Wave is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Rolocule Gaming needs to make to build a sustainable competitive advantage.



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