Creativity in Antonio Gaudi's Artwork SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Sales & Marketing
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Creativity in Antonio Gaudi's Artwork
Innovation, creativity, technology ... in service of people. These are the bases of both Antoni Gaudi's citizen science and his architectural oeuvre. Beyond the label of architect, Gaudi left a legacy still applicable today in many disciplines, from ergonomic design to business management.He was a pioneer, ahead of his time, innovative in work processes, as well as being the creator of new architectural forms that we know today.
Authors :: Mireia Massague, Marc Rosich, Jose Luis Nueno
Swot Analysis of "Creativity in Antonio Gaudi's Artwork" written by Mireia Massague, Marc Rosich, Jose Luis Nueno includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Architectural Creativity facing as an external strategic factors. Some of the topics covered in Creativity in Antonio Gaudi's Artwork case study are - Strategic Management Strategies, Technology and Sales & Marketing.
Some of the macro environment factors that can be used to understand the Creativity in Antonio Gaudi's Artwork casestudy better are - – cloud computing is disrupting traditional business models, wage bills are increasing, there is increasing trade war between United States & China, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing household debt because of falling income levels, central banks are concerned over increasing inflation, increasing commodity prices,
increasing energy prices, banking and financial system is disrupted by Bitcoin and other crypto currencies, etc
Introduction to SWOT Analysis of Creativity in Antonio Gaudi's Artwork
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Creativity in Antonio Gaudi's Artwork case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Architectural Creativity, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Architectural Creativity operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Creativity in Antonio Gaudi's Artwork can be done for the following purposes –
1. Strategic planning using facts provided in Creativity in Antonio Gaudi's Artwork case study
2. Improving business portfolio management of Architectural Creativity
3. Assessing feasibility of the new initiative in Sales & Marketing field.
4. Making a Sales & Marketing topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Architectural Creativity
Strengths Creativity in Antonio Gaudi's Artwork | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Architectural Creativity in Creativity in Antonio Gaudi's Artwork Harvard Business Review case study are -
Training and development
– Architectural Creativity has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Creativity in Antonio Gaudi's Artwork Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
High brand equity
– Architectural Creativity has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Architectural Creativity to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Learning organization
- Architectural Creativity is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Architectural Creativity is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Creativity in Antonio Gaudi's Artwork Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Operational resilience
– The operational resilience strategy in the Creativity in Antonio Gaudi's Artwork Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Sustainable margins compare to other players in Sales & Marketing industry
– Creativity in Antonio Gaudi's Artwork firm has clearly differentiated products in the market place. This has enabled Architectural Creativity to fetch slight price premium compare to the competitors in the Sales & Marketing industry. The sustainable margins have also helped Architectural Creativity to invest into research and development (R&D) and innovation.
Ability to lead change in Sales & Marketing field
– Architectural Creativity is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Architectural Creativity in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Low bargaining power of suppliers
– Suppliers of Architectural Creativity in the sector have low bargaining power. Creativity in Antonio Gaudi's Artwork has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Architectural Creativity to manage not only supply disruptions but also source products at highly competitive prices.
Successful track record of launching new products
– Architectural Creativity has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Architectural Creativity has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Analytics focus
– Architectural Creativity is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Mireia Massague, Marc Rosich, Jose Luis Nueno can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Organizational Resilience of Architectural Creativity
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Architectural Creativity does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
High switching costs
– The high switching costs that Architectural Creativity has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Highly skilled collaborators
– Architectural Creativity has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Creativity in Antonio Gaudi's Artwork HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Weaknesses Creativity in Antonio Gaudi's Artwork | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Creativity in Antonio Gaudi's Artwork are -
Slow decision making process
– As mentioned earlier in the report, Architectural Creativity has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Architectural Creativity even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
Lack of clear differentiation of Architectural Creativity products
– To increase the profitability and margins on the products, Architectural Creativity needs to provide more differentiated products than what it is currently offering in the marketplace.
Increasing silos among functional specialists
– The organizational structure of Architectural Creativity is dominated by functional specialists. It is not different from other players in the Sales & Marketing segment. Architectural Creativity needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Architectural Creativity to focus more on services rather than just following the product oriented approach.
Interest costs
– Compare to the competition, Architectural Creativity has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Skills based hiring
– The stress on hiring functional specialists at Architectural Creativity has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Need for greater diversity
– Architectural Creativity has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
High operating costs
– Compare to the competitors, firm in the HBR case study Creativity in Antonio Gaudi's Artwork has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Architectural Creativity 's lucrative customers.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Architectural Creativity is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Creativity in Antonio Gaudi's Artwork can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
Aligning sales with marketing
– It come across in the case study Creativity in Antonio Gaudi's Artwork that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Creativity in Antonio Gaudi's Artwork can leverage the sales team experience to cultivate customer relationships as Architectural Creativity is planning to shift buying processes online.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study Creativity in Antonio Gaudi's Artwork, it seems that the employees of Architectural Creativity don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Products dominated business model
– Even though Architectural Creativity has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Creativity in Antonio Gaudi's Artwork should strive to include more intangible value offerings along with its core products and services.
Opportunities Creativity in Antonio Gaudi's Artwork | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Creativity in Antonio Gaudi's Artwork are -
Developing new processes and practices
– Architectural Creativity can develop new processes and procedures in Sales & Marketing industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Manufacturing automation
– Architectural Creativity can use the latest technology developments to improve its manufacturing and designing process in Sales & Marketing segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Architectural Creativity is facing challenges because of the dominance of functional experts in the organization. Creativity in Antonio Gaudi's Artwork case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Learning at scale
– Online learning technologies has now opened space for Architectural Creativity to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Architectural Creativity can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Using analytics as competitive advantage
– Architectural Creativity has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Creativity in Antonio Gaudi's Artwork - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Architectural Creativity to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Building a culture of innovation
– managers at Architectural Creativity can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Sales & Marketing segment.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Architectural Creativity to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Architectural Creativity can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Better consumer reach
– The expansion of the 5G network will help Architectural Creativity to increase its market reach. Architectural Creativity will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Low interest rates
– Even though inflation is raising its head in most developed economies, Architectural Creativity can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Architectural Creativity in the consumer business. Now Architectural Creativity can target international markets with far fewer capital restrictions requirements than the existing system.
Loyalty marketing
– Architectural Creativity has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Threats Creativity in Antonio Gaudi's Artwork External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Creativity in Antonio Gaudi's Artwork are -
Environmental challenges
– Architectural Creativity needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Architectural Creativity can take advantage of this fund but it will also bring new competitors in the Sales & Marketing industry.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Architectural Creativity in the Sales & Marketing sector and impact the bottomline of the organization.
Increasing wage structure of Architectural Creativity
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Architectural Creativity.
High dependence on third party suppliers
– Architectural Creativity high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Architectural Creativity business can come under increasing regulations regarding data privacy, data security, etc.
Shortening product life cycle
– it is one of the major threat that Architectural Creativity is facing in Sales & Marketing sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Architectural Creativity.
Consumer confidence and its impact on Architectural Creativity demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Creativity in Antonio Gaudi's Artwork, Architectural Creativity may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Sales & Marketing .
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Architectural Creativity in the Sales & Marketing industry. The Sales & Marketing industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Architectural Creativity needs to understand the core reasons impacting the Sales & Marketing industry. This will help it in building a better workplace.
Technology acceleration in Forth Industrial Revolution
– Architectural Creativity has witnessed rapid integration of technology during Covid-19 in the Sales & Marketing industry. As one of the leading players in the industry, Architectural Creativity needs to keep up with the evolution of technology in the Sales & Marketing sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Weighted SWOT Analysis of Creativity in Antonio Gaudi's Artwork Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Creativity in Antonio Gaudi's Artwork needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Creativity in Antonio Gaudi's Artwork is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Creativity in Antonio Gaudi's Artwork is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Creativity in Antonio Gaudi's Artwork is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Architectural Creativity needs to make to build a sustainable competitive advantage.