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Performance Management Systems: How Companies are Rethinking People Development SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Performance Management Systems: How Companies are Rethinking People Development


Business has become increasingly globalized, interconnected, and disrupted by the unceasing progress of technology. As markets span ever-larger geographical areas, the war for talent among companies continues to heat up. As businesspeople enter the workforce, they seek not only challenging and stimulating roles with competitive compensation, but also organizations dedicated to people development. To attract the best and the brightest, companies are finding that they must demonstrate a commitment to training, coaching, and career planning. At the heart of people development is performance management, and this note does a deep dive on how performance management systems are wound into the fabric of our companies, how to leverage effective tools for evaluating and coaching employees, and how to look to examples of best-in-class organizations for creating a strong performance feedback culture.

Authors :: June A. West, John P. Kelly

Topics :: Organizational Development

Tags :: Human resource management, Organizational culture, Performance measurement, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Performance Management Systems: How Companies are Rethinking People Development" written by June A. West, John P. Kelly includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Coaching Performance facing as an external strategic factors. Some of the topics covered in Performance Management Systems: How Companies are Rethinking People Development case study are - Strategic Management Strategies, Human resource management, Organizational culture, Performance measurement and Organizational Development.


Some of the macro environment factors that can be used to understand the Performance Management Systems: How Companies are Rethinking People Development casestudy better are - – increasing commodity prices, competitive advantages are harder to sustain because of technology dispersion, wage bills are increasing, banking and financial system is disrupted by Bitcoin and other crypto currencies, supply chains are disrupted by pandemic , customer relationship management is fast transforming because of increasing concerns over data privacy, challanges to central banks by blockchain based private currencies, central banks are concerned over increasing inflation, digital marketing is dominated by two big players Facebook and Google, etc



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Introduction to SWOT Analysis of Performance Management Systems: How Companies are Rethinking People Development


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Performance Management Systems: How Companies are Rethinking People Development case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Coaching Performance, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Coaching Performance operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Performance Management Systems: How Companies are Rethinking People Development can be done for the following purposes –
1. Strategic planning using facts provided in Performance Management Systems: How Companies are Rethinking People Development case study
2. Improving business portfolio management of Coaching Performance
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Coaching Performance




Strengths Performance Management Systems: How Companies are Rethinking People Development | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Coaching Performance in Performance Management Systems: How Companies are Rethinking People Development Harvard Business Review case study are -

Learning organization

- Coaching Performance is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Coaching Performance is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Performance Management Systems: How Companies are Rethinking People Development Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Digital Transformation in Organizational Development segment

- digital transformation varies from industry to industry. For Coaching Performance digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Coaching Performance has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Analytics focus

– Coaching Performance is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by June A. West, John P. Kelly can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Effective Research and Development (R&D)

– Coaching Performance has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Performance Management Systems: How Companies are Rethinking People Development - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Superior customer experience

– The customer experience strategy of Coaching Performance in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Successful track record of launching new products

– Coaching Performance has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Coaching Performance has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Organizational Resilience of Coaching Performance

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Coaching Performance does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Sustainable margins compare to other players in Organizational Development industry

– Performance Management Systems: How Companies are Rethinking People Development firm has clearly differentiated products in the market place. This has enabled Coaching Performance to fetch slight price premium compare to the competitors in the Organizational Development industry. The sustainable margins have also helped Coaching Performance to invest into research and development (R&D) and innovation.

Strong track record of project management

– Coaching Performance is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Innovation driven organization

– Coaching Performance is one of the most innovative firm in sector. Manager in Performance Management Systems: How Companies are Rethinking People Development Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Ability to lead change in Organizational Development field

– Coaching Performance is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Coaching Performance in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Ability to recruit top talent

– Coaching Performance is one of the leading recruiters in the industry. Managers in the Performance Management Systems: How Companies are Rethinking People Development are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.






Weaknesses Performance Management Systems: How Companies are Rethinking People Development | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Performance Management Systems: How Companies are Rethinking People Development are -

High operating costs

– Compare to the competitors, firm in the HBR case study Performance Management Systems: How Companies are Rethinking People Development has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Coaching Performance 's lucrative customers.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Performance Management Systems: How Companies are Rethinking People Development, it seems that the employees of Coaching Performance don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Products dominated business model

– Even though Coaching Performance has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Performance Management Systems: How Companies are Rethinking People Development should strive to include more intangible value offerings along with its core products and services.

Workers concerns about automation

– As automation is fast increasing in the segment, Coaching Performance needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Aligning sales with marketing

– It come across in the case study Performance Management Systems: How Companies are Rethinking People Development that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Performance Management Systems: How Companies are Rethinking People Development can leverage the sales team experience to cultivate customer relationships as Coaching Performance is planning to shift buying processes online.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Performance Management Systems: How Companies are Rethinking People Development, in the dynamic environment Coaching Performance has struggled to respond to the nimble upstart competition. Coaching Performance has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Interest costs

– Compare to the competition, Coaching Performance has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

High bargaining power of channel partners

– Because of the regulatory requirements, June A. West, John P. Kelly suggests that, Coaching Performance is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Coaching Performance is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Performance Management Systems: How Companies are Rethinking People Development can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Coaching Performance supply chain. Even after few cautionary changes mentioned in the HBR case study - Performance Management Systems: How Companies are Rethinking People Development, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Coaching Performance vulnerable to further global disruptions in South East Asia.

Slow decision making process

– As mentioned earlier in the report, Coaching Performance has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Coaching Performance even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.




Opportunities Performance Management Systems: How Companies are Rethinking People Development | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Performance Management Systems: How Companies are Rethinking People Development are -

Learning at scale

– Online learning technologies has now opened space for Coaching Performance to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Coaching Performance in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Organizational Development segment, and it will provide faster access to the consumers.

Creating value in data economy

– The success of analytics program of Coaching Performance has opened avenues for new revenue streams for the organization in the industry. This can help Coaching Performance to build a more holistic ecosystem as suggested in the Performance Management Systems: How Companies are Rethinking People Development case study. Coaching Performance can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Manufacturing automation

– Coaching Performance can use the latest technology developments to improve its manufacturing and designing process in Organizational Development segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Low interest rates

– Even though inflation is raising its head in most developed economies, Coaching Performance can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Coaching Performance can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Performance Management Systems: How Companies are Rethinking People Development, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Loyalty marketing

– Coaching Performance has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Coaching Performance to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Coaching Performance to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Coaching Performance to hire the very best people irrespective of their geographical location.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Coaching Performance is facing challenges because of the dominance of functional experts in the organization. Performance Management Systems: How Companies are Rethinking People Development case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Better consumer reach

– The expansion of the 5G network will help Coaching Performance to increase its market reach. Coaching Performance will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Organizational Development industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Coaching Performance can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Coaching Performance can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Coaching Performance can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.




Threats Performance Management Systems: How Companies are Rethinking People Development External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Performance Management Systems: How Companies are Rethinking People Development are -

High dependence on third party suppliers

– Coaching Performance high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Coaching Performance business can come under increasing regulations regarding data privacy, data security, etc.

Technology acceleration in Forth Industrial Revolution

– Coaching Performance has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, Coaching Performance needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Performance Management Systems: How Companies are Rethinking People Development, Coaching Performance may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Regulatory challenges

– Coaching Performance needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.

Consumer confidence and its impact on Coaching Performance demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Shortening product life cycle

– it is one of the major threat that Coaching Performance is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Coaching Performance.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Coaching Performance with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Easy access to finance

– Easy access to finance in Organizational Development field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Coaching Performance can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Coaching Performance in the Organizational Development sector and impact the bottomline of the organization.




Weighted SWOT Analysis of Performance Management Systems: How Companies are Rethinking People Development Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Performance Management Systems: How Companies are Rethinking People Development needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Performance Management Systems: How Companies are Rethinking People Development is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Performance Management Systems: How Companies are Rethinking People Development is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Performance Management Systems: How Companies are Rethinking People Development is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Coaching Performance needs to make to build a sustainable competitive advantage.



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