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Blue Haven Initiative: The PEGAfrica Investment SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Blue Haven Initiative: The PEGAfrica Investment


This case examines Blue Haven Initiative (BHI), an impact investing fund and family office, and one of its investments, PEGAfrica (PEG). BHI founder Liesel Pritzker Simmons' motivations for using her family wealth to start a family office focused on impact investing, as well as BHI's approach and strategy, including direct and indirect investments, fund manager selection, total returns, sourcing and due diligence of direct investments, and other aspects. The case explores a specific investment decision in depth. In May 2017, Pritzker Simmons and BHI Director of Private Investments Lauren Cochran were considering whether to invest an additional $1 million in PEG's upcoming $5 million Series B round, at a $20 million pre-money valuation. PEG offered pay-as-you-go (PAYG) financing plans that allowed customers to make small payments via mobile money to pay off financing for the solar equipment over time. The case details PEG's business model, growth strategy, financial structure, and the landscape of investment capital in West Africa during the time of the case.

Authors :: Vikram Gandhi, Caitlin Lindsay Reimers Brumme, Amram Migdal

Topics :: Finance & Accounting

Tags :: Budgeting, Corporate governance, Currency, Emerging markets, Entrepreneurial finance, Financial analysis, Financial markets, Growth strategy, Organizational culture, Pricing, Social enterprise, Sustainability, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Blue Haven Initiative: The PEGAfrica Investment" written by Vikram Gandhi, Caitlin Lindsay Reimers Brumme, Amram Migdal includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Bhi Peg's facing as an external strategic factors. Some of the topics covered in Blue Haven Initiative: The PEGAfrica Investment case study are - Strategic Management Strategies, Budgeting, Corporate governance, Currency, Emerging markets, Entrepreneurial finance, Financial analysis, Financial markets, Growth strategy, Organizational culture, Pricing, Social enterprise, Sustainability and Finance & Accounting.


Some of the macro environment factors that can be used to understand the Blue Haven Initiative: The PEGAfrica Investment casestudy better are - – central banks are concerned over increasing inflation, increasing household debt because of falling income levels, digital marketing is dominated by two big players Facebook and Google, there is increasing trade war between United States & China, competitive advantages are harder to sustain because of technology dispersion, increasing energy prices, challanges to central banks by blockchain based private currencies, cloud computing is disrupting traditional business models, wage bills are increasing, etc



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Introduction to SWOT Analysis of Blue Haven Initiative: The PEGAfrica Investment


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Blue Haven Initiative: The PEGAfrica Investment case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Bhi Peg's, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Bhi Peg's operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Blue Haven Initiative: The PEGAfrica Investment can be done for the following purposes –
1. Strategic planning using facts provided in Blue Haven Initiative: The PEGAfrica Investment case study
2. Improving business portfolio management of Bhi Peg's
3. Assessing feasibility of the new initiative in Finance & Accounting field.
4. Making a Finance & Accounting topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Bhi Peg's




Strengths Blue Haven Initiative: The PEGAfrica Investment | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Bhi Peg's in Blue Haven Initiative: The PEGAfrica Investment Harvard Business Review case study are -

Cross disciplinary teams

– Horizontal connected teams at the Bhi Peg's are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Innovation driven organization

– Bhi Peg's is one of the most innovative firm in sector. Manager in Blue Haven Initiative: The PEGAfrica Investment Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Superior customer experience

– The customer experience strategy of Bhi Peg's in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Operational resilience

– The operational resilience strategy in the Blue Haven Initiative: The PEGAfrica Investment Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Strong track record of project management

– Bhi Peg's is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Highly skilled collaborators

– Bhi Peg's has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Blue Haven Initiative: The PEGAfrica Investment HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Organizational Resilience of Bhi Peg's

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Bhi Peg's does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Training and development

– Bhi Peg's has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Blue Haven Initiative: The PEGAfrica Investment Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Learning organization

- Bhi Peg's is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Bhi Peg's is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Blue Haven Initiative: The PEGAfrica Investment Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Ability to lead change in Finance & Accounting field

– Bhi Peg's is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Bhi Peg's in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Low bargaining power of suppliers

– Suppliers of Bhi Peg's in the sector have low bargaining power. Blue Haven Initiative: The PEGAfrica Investment has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Bhi Peg's to manage not only supply disruptions but also source products at highly competitive prices.

Analytics focus

– Bhi Peg's is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Vikram Gandhi, Caitlin Lindsay Reimers Brumme, Amram Migdal can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.






Weaknesses Blue Haven Initiative: The PEGAfrica Investment | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Blue Haven Initiative: The PEGAfrica Investment are -

Products dominated business model

– Even though Bhi Peg's has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Blue Haven Initiative: The PEGAfrica Investment should strive to include more intangible value offerings along with its core products and services.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Blue Haven Initiative: The PEGAfrica Investment HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Bhi Peg's has relatively successful track record of launching new products.

Aligning sales with marketing

– It come across in the case study Blue Haven Initiative: The PEGAfrica Investment that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Blue Haven Initiative: The PEGAfrica Investment can leverage the sales team experience to cultivate customer relationships as Bhi Peg's is planning to shift buying processes online.

Capital Spending Reduction

– Even during the low interest decade, Bhi Peg's has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Lack of clear differentiation of Bhi Peg's products

– To increase the profitability and margins on the products, Bhi Peg's needs to provide more differentiated products than what it is currently offering in the marketplace.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Blue Haven Initiative: The PEGAfrica Investment, in the dynamic environment Bhi Peg's has struggled to respond to the nimble upstart competition. Bhi Peg's has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High operating costs

– Compare to the competitors, firm in the HBR case study Blue Haven Initiative: The PEGAfrica Investment has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Bhi Peg's 's lucrative customers.

Slow to strategic competitive environment developments

– As Blue Haven Initiative: The PEGAfrica Investment HBR case study mentions - Bhi Peg's takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Low market penetration in new markets

– Outside its home market of Bhi Peg's, firm in the HBR case study Blue Haven Initiative: The PEGAfrica Investment needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

No frontier risks strategy

– After analyzing the HBR case study Blue Haven Initiative: The PEGAfrica Investment, it seems that company is thinking about the frontier risks that can impact Finance & Accounting strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Slow decision making process

– As mentioned earlier in the report, Bhi Peg's has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Bhi Peg's even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.




Opportunities Blue Haven Initiative: The PEGAfrica Investment | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Blue Haven Initiative: The PEGAfrica Investment are -

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Finance & Accounting industry, but it has also influenced the consumer preferences. Bhi Peg's can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Bhi Peg's can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Bhi Peg's in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Finance & Accounting segment, and it will provide faster access to the consumers.

Buying journey improvements

– Bhi Peg's can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Blue Haven Initiative: The PEGAfrica Investment suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Building a culture of innovation

– managers at Bhi Peg's can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Finance & Accounting segment.

Low interest rates

– Even though inflation is raising its head in most developed economies, Bhi Peg's can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Using analytics as competitive advantage

– Bhi Peg's has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Blue Haven Initiative: The PEGAfrica Investment - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Bhi Peg's to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Bhi Peg's to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Loyalty marketing

– Bhi Peg's has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Learning at scale

– Online learning technologies has now opened space for Bhi Peg's to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Bhi Peg's in the consumer business. Now Bhi Peg's can target international markets with far fewer capital restrictions requirements than the existing system.

Leveraging digital technologies

– Bhi Peg's can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Manufacturing automation

– Bhi Peg's can use the latest technology developments to improve its manufacturing and designing process in Finance & Accounting segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.




Threats Blue Haven Initiative: The PEGAfrica Investment External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Blue Haven Initiative: The PEGAfrica Investment are -

High dependence on third party suppliers

– Bhi Peg's high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Easy access to finance

– Easy access to finance in Finance & Accounting field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Bhi Peg's can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Consumer confidence and its impact on Bhi Peg's demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Bhi Peg's in the Finance & Accounting industry. The Finance & Accounting industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Bhi Peg's needs to understand the core reasons impacting the Finance & Accounting industry. This will help it in building a better workplace.

Shortening product life cycle

– it is one of the major threat that Bhi Peg's is facing in Finance & Accounting sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Blue Haven Initiative: The PEGAfrica Investment, Bhi Peg's may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Finance & Accounting .

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Bhi Peg's business can come under increasing regulations regarding data privacy, data security, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Bhi Peg's can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Blue Haven Initiative: The PEGAfrica Investment .

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Bhi Peg's with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Stagnating economy with rate increase

– Bhi Peg's can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Bhi Peg's.




Weighted SWOT Analysis of Blue Haven Initiative: The PEGAfrica Investment Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Blue Haven Initiative: The PEGAfrica Investment needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Blue Haven Initiative: The PEGAfrica Investment is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Blue Haven Initiative: The PEGAfrica Investment is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Blue Haven Initiative: The PEGAfrica Investment is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Bhi Peg's needs to make to build a sustainable competitive advantage.



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