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McKinsey & Company: Early Career Choices (A) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of McKinsey & Company: Early Career Choices (A)


This case profiles the early career choices faced by three McKinsey associates. The A case profiles the dilemma faced by each individual and sets up the class discussion. The B case outlines the choices made by the associates in real life and the consequences of such choices.

Authors :: Prithwiraj Choudhury, Carin-Isabel Knoop, Nathaniel Schwalb

Topics :: Organizational Development

Tags :: Decision making, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "McKinsey & Company: Early Career Choices (A)" written by Prithwiraj Choudhury, Carin-Isabel Knoop, Nathaniel Schwalb includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Choices Mckinsey facing as an external strategic factors. Some of the topics covered in McKinsey & Company: Early Career Choices (A) case study are - Strategic Management Strategies, Decision making and Organizational Development.


Some of the macro environment factors that can be used to understand the McKinsey & Company: Early Career Choices (A) casestudy better are - – increasing inequality as vast percentage of new income is going to the top 1%, cloud computing is disrupting traditional business models, challanges to central banks by blockchain based private currencies, increasing household debt because of falling income levels, increasing transportation and logistics costs, customer relationship management is fast transforming because of increasing concerns over data privacy, geopolitical disruptions, increasing government debt because of Covid-19 spendings, there is increasing trade war between United States & China, etc



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Introduction to SWOT Analysis of McKinsey & Company: Early Career Choices (A)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in McKinsey & Company: Early Career Choices (A) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Choices Mckinsey, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Choices Mckinsey operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of McKinsey & Company: Early Career Choices (A) can be done for the following purposes –
1. Strategic planning using facts provided in McKinsey & Company: Early Career Choices (A) case study
2. Improving business portfolio management of Choices Mckinsey
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Choices Mckinsey




Strengths McKinsey & Company: Early Career Choices (A) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Choices Mckinsey in McKinsey & Company: Early Career Choices (A) Harvard Business Review case study are -

High switching costs

– The high switching costs that Choices Mckinsey has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Organizational Resilience of Choices Mckinsey

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Choices Mckinsey does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Diverse revenue streams

– Choices Mckinsey is present in almost all the verticals within the industry. This has provided firm in McKinsey & Company: Early Career Choices (A) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Ability to recruit top talent

– Choices Mckinsey is one of the leading recruiters in the industry. Managers in the McKinsey & Company: Early Career Choices (A) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Effective Research and Development (R&D)

– Choices Mckinsey has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study McKinsey & Company: Early Career Choices (A) - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Low bargaining power of suppliers

– Suppliers of Choices Mckinsey in the sector have low bargaining power. McKinsey & Company: Early Career Choices (A) has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Choices Mckinsey to manage not only supply disruptions but also source products at highly competitive prices.

Learning organization

- Choices Mckinsey is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Choices Mckinsey is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in McKinsey & Company: Early Career Choices (A) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Analytics focus

– Choices Mckinsey is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Prithwiraj Choudhury, Carin-Isabel Knoop, Nathaniel Schwalb can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Strong track record of project management

– Choices Mckinsey is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Innovation driven organization

– Choices Mckinsey is one of the most innovative firm in sector. Manager in McKinsey & Company: Early Career Choices (A) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

High brand equity

– Choices Mckinsey has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Choices Mckinsey to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Digital Transformation in Organizational Development segment

- digital transformation varies from industry to industry. For Choices Mckinsey digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Choices Mckinsey has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.






Weaknesses McKinsey & Company: Early Career Choices (A) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of McKinsey & Company: Early Career Choices (A) are -

Aligning sales with marketing

– It come across in the case study McKinsey & Company: Early Career Choices (A) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case McKinsey & Company: Early Career Choices (A) can leverage the sales team experience to cultivate customer relationships as Choices Mckinsey is planning to shift buying processes online.

Workers concerns about automation

– As automation is fast increasing in the segment, Choices Mckinsey needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High bargaining power of channel partners

– Because of the regulatory requirements, Prithwiraj Choudhury, Carin-Isabel Knoop, Nathaniel Schwalb suggests that, Choices Mckinsey is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Choices Mckinsey supply chain. Even after few cautionary changes mentioned in the HBR case study - McKinsey & Company: Early Career Choices (A), it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Choices Mckinsey vulnerable to further global disruptions in South East Asia.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the McKinsey & Company: Early Career Choices (A) HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Choices Mckinsey has relatively successful track record of launching new products.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study McKinsey & Company: Early Career Choices (A), is just above the industry average. Choices Mckinsey needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High cash cycle compare to competitors

Choices Mckinsey has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Slow to strategic competitive environment developments

– As McKinsey & Company: Early Career Choices (A) HBR case study mentions - Choices Mckinsey takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study McKinsey & Company: Early Career Choices (A), it seems that the employees of Choices Mckinsey don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

No frontier risks strategy

– After analyzing the HBR case study McKinsey & Company: Early Career Choices (A), it seems that company is thinking about the frontier risks that can impact Organizational Development strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Choices Mckinsey is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study McKinsey & Company: Early Career Choices (A) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.




Opportunities McKinsey & Company: Early Career Choices (A) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study McKinsey & Company: Early Career Choices (A) are -

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Organizational Development industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Choices Mckinsey can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Choices Mckinsey can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Loyalty marketing

– Choices Mckinsey has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Buying journey improvements

– Choices Mckinsey can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. McKinsey & Company: Early Career Choices (A) suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Choices Mckinsey can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Learning at scale

– Online learning technologies has now opened space for Choices Mckinsey to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Leveraging digital technologies

– Choices Mckinsey can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Choices Mckinsey can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Manufacturing automation

– Choices Mckinsey can use the latest technology developments to improve its manufacturing and designing process in Organizational Development segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Choices Mckinsey to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Choices Mckinsey to hire the very best people irrespective of their geographical location.

Creating value in data economy

– The success of analytics program of Choices Mckinsey has opened avenues for new revenue streams for the organization in the industry. This can help Choices Mckinsey to build a more holistic ecosystem as suggested in the McKinsey & Company: Early Career Choices (A) case study. Choices Mckinsey can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Choices Mckinsey can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, McKinsey & Company: Early Career Choices (A), to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Choices Mckinsey to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Low interest rates

– Even though inflation is raising its head in most developed economies, Choices Mckinsey can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.




Threats McKinsey & Company: Early Career Choices (A) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study McKinsey & Company: Early Career Choices (A) are -

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Choices Mckinsey business can come under increasing regulations regarding data privacy, data security, etc.

Environmental challenges

– Choices Mckinsey needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Choices Mckinsey can take advantage of this fund but it will also bring new competitors in the Organizational Development industry.

Easy access to finance

– Easy access to finance in Organizational Development field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Choices Mckinsey can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Stagnating economy with rate increase

– Choices Mckinsey can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Technology acceleration in Forth Industrial Revolution

– Choices Mckinsey has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, Choices Mckinsey needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Choices Mckinsey will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Choices Mckinsey.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Shortening product life cycle

– it is one of the major threat that Choices Mckinsey is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Choices Mckinsey with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Choices Mckinsey in the Organizational Development sector and impact the bottomline of the organization.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Choices Mckinsey needs to understand the core reasons impacting the Organizational Development industry. This will help it in building a better workplace.




Weighted SWOT Analysis of McKinsey & Company: Early Career Choices (A) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study McKinsey & Company: Early Career Choices (A) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study McKinsey & Company: Early Career Choices (A) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study McKinsey & Company: Early Career Choices (A) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of McKinsey & Company: Early Career Choices (A) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Choices Mckinsey needs to make to build a sustainable competitive advantage.



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