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BP Amoco (B): Financing Development of the Caspian Oil Fields SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of BP Amoco (B): Financing Development of the Caspian Oil Fields


British Petroleum and Amoco were the two largest members of the Azerbaijan International Oil Consortium (AIOC), an 11-firm consortium that was spending $10 billion to develop oil fields in the Caspian Sea. As of March 1999, AIOC had completed a $1.9 billion development project known as Early Oil. The two companies, however, had financed their shares of this project in different ways: BP used internal funds (traditional, on-balance sheet corporate finance), whereas Amoco was one of five AIOC partners that raised $400 million of project finance. Following the BP/Amoco merger in December 1998, managers in the combined firm's finance group had to reassess the Early Oil financing strategy and determine the best way to finance its share of the $8 billion Full Field Development Project. Should it use internal funds, project finance, or a mixture of the two?

Authors :: Benjamin C. Esty, Michael Kane

Topics :: Finance & Accounting

Tags :: Costs, Mergers & acquisitions, Project management, Risk management, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "BP Amoco (B): Financing Development of the Caspian Oil Fields" written by Benjamin C. Esty, Michael Kane includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Amoco Aioc facing as an external strategic factors. Some of the topics covered in BP Amoco (B): Financing Development of the Caspian Oil Fields case study are - Strategic Management Strategies, Costs, Mergers & acquisitions, Project management, Risk management and Finance & Accounting.


Some of the macro environment factors that can be used to understand the BP Amoco (B): Financing Development of the Caspian Oil Fields casestudy better are - – customer relationship management is fast transforming because of increasing concerns over data privacy, competitive advantages are harder to sustain because of technology dispersion, there is backlash against globalization, challanges to central banks by blockchain based private currencies, increasing household debt because of falling income levels, increasing inequality as vast percentage of new income is going to the top 1%, technology disruption, increasing transportation and logistics costs, talent flight as more people leaving formal jobs, etc



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Introduction to SWOT Analysis of BP Amoco (B): Financing Development of the Caspian Oil Fields


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in BP Amoco (B): Financing Development of the Caspian Oil Fields case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Amoco Aioc, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Amoco Aioc operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of BP Amoco (B): Financing Development of the Caspian Oil Fields can be done for the following purposes –
1. Strategic planning using facts provided in BP Amoco (B): Financing Development of the Caspian Oil Fields case study
2. Improving business portfolio management of Amoco Aioc
3. Assessing feasibility of the new initiative in Finance & Accounting field.
4. Making a Finance & Accounting topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Amoco Aioc




Strengths BP Amoco (B): Financing Development of the Caspian Oil Fields | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Amoco Aioc in BP Amoco (B): Financing Development of the Caspian Oil Fields Harvard Business Review case study are -

Strong track record of project management

– Amoco Aioc is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Highly skilled collaborators

– Amoco Aioc has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in BP Amoco (B): Financing Development of the Caspian Oil Fields HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to recruit top talent

– Amoco Aioc is one of the leading recruiters in the industry. Managers in the BP Amoco (B): Financing Development of the Caspian Oil Fields are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Superior customer experience

– The customer experience strategy of Amoco Aioc in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Digital Transformation in Finance & Accounting segment

- digital transformation varies from industry to industry. For Amoco Aioc digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Amoco Aioc has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Innovation driven organization

– Amoco Aioc is one of the most innovative firm in sector. Manager in BP Amoco (B): Financing Development of the Caspian Oil Fields Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Organizational Resilience of Amoco Aioc

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Amoco Aioc does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Diverse revenue streams

– Amoco Aioc is present in almost all the verticals within the industry. This has provided firm in BP Amoco (B): Financing Development of the Caspian Oil Fields case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Successful track record of launching new products

– Amoco Aioc has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Amoco Aioc has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Analytics focus

– Amoco Aioc is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Benjamin C. Esty, Michael Kane can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Ability to lead change in Finance & Accounting field

– Amoco Aioc is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Amoco Aioc in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

High brand equity

– Amoco Aioc has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Amoco Aioc to keep acquiring new customers and building profitable relationship with both the new and loyal customers.






Weaknesses BP Amoco (B): Financing Development of the Caspian Oil Fields | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of BP Amoco (B): Financing Development of the Caspian Oil Fields are -

Slow to strategic competitive environment developments

– As BP Amoco (B): Financing Development of the Caspian Oil Fields HBR case study mentions - Amoco Aioc takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Workers concerns about automation

– As automation is fast increasing in the segment, Amoco Aioc needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Increasing silos among functional specialists

– The organizational structure of Amoco Aioc is dominated by functional specialists. It is not different from other players in the Finance & Accounting segment. Amoco Aioc needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Amoco Aioc to focus more on services rather than just following the product oriented approach.

Slow decision making process

– As mentioned earlier in the report, Amoco Aioc has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Amoco Aioc even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Aligning sales with marketing

– It come across in the case study BP Amoco (B): Financing Development of the Caspian Oil Fields that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case BP Amoco (B): Financing Development of the Caspian Oil Fields can leverage the sales team experience to cultivate customer relationships as Amoco Aioc is planning to shift buying processes online.

Interest costs

– Compare to the competition, Amoco Aioc has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study BP Amoco (B): Financing Development of the Caspian Oil Fields, it seems that the employees of Amoco Aioc don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High operating costs

– Compare to the competitors, firm in the HBR case study BP Amoco (B): Financing Development of the Caspian Oil Fields has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Amoco Aioc 's lucrative customers.

High cash cycle compare to competitors

Amoco Aioc has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Amoco Aioc is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study BP Amoco (B): Financing Development of the Caspian Oil Fields can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Low market penetration in new markets

– Outside its home market of Amoco Aioc, firm in the HBR case study BP Amoco (B): Financing Development of the Caspian Oil Fields needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.




Opportunities BP Amoco (B): Financing Development of the Caspian Oil Fields | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study BP Amoco (B): Financing Development of the Caspian Oil Fields are -

Better consumer reach

– The expansion of the 5G network will help Amoco Aioc to increase its market reach. Amoco Aioc will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Finance & Accounting industry, but it has also influenced the consumer preferences. Amoco Aioc can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Buying journey improvements

– Amoco Aioc can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. BP Amoco (B): Financing Development of the Caspian Oil Fields suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Low interest rates

– Even though inflation is raising its head in most developed economies, Amoco Aioc can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Amoco Aioc can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, BP Amoco (B): Financing Development of the Caspian Oil Fields, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Loyalty marketing

– Amoco Aioc has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Amoco Aioc in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Finance & Accounting segment, and it will provide faster access to the consumers.

Leveraging digital technologies

– Amoco Aioc can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Amoco Aioc to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Amoco Aioc to hire the very best people irrespective of their geographical location.

Developing new processes and practices

– Amoco Aioc can develop new processes and procedures in Finance & Accounting industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Building a culture of innovation

– managers at Amoco Aioc can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Finance & Accounting segment.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Amoco Aioc is facing challenges because of the dominance of functional experts in the organization. BP Amoco (B): Financing Development of the Caspian Oil Fields case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Amoco Aioc can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.




Threats BP Amoco (B): Financing Development of the Caspian Oil Fields External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study BP Amoco (B): Financing Development of the Caspian Oil Fields are -

Stagnating economy with rate increase

– Amoco Aioc can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Amoco Aioc will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Amoco Aioc in the Finance & Accounting sector and impact the bottomline of the organization.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Amoco Aioc.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Amoco Aioc with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Amoco Aioc in the Finance & Accounting industry. The Finance & Accounting industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Amoco Aioc can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study BP Amoco (B): Financing Development of the Caspian Oil Fields .

Consumer confidence and its impact on Amoco Aioc demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Technology acceleration in Forth Industrial Revolution

– Amoco Aioc has witnessed rapid integration of technology during Covid-19 in the Finance & Accounting industry. As one of the leading players in the industry, Amoco Aioc needs to keep up with the evolution of technology in the Finance & Accounting sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

High dependence on third party suppliers

– Amoco Aioc high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Increasing wage structure of Amoco Aioc

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Amoco Aioc.




Weighted SWOT Analysis of BP Amoco (B): Financing Development of the Caspian Oil Fields Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study BP Amoco (B): Financing Development of the Caspian Oil Fields needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study BP Amoco (B): Financing Development of the Caspian Oil Fields is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study BP Amoco (B): Financing Development of the Caspian Oil Fields is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of BP Amoco (B): Financing Development of the Caspian Oil Fields is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Amoco Aioc needs to make to build a sustainable competitive advantage.



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