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Creating Grassroots Leaders through DHAN's Unique Leadership Model SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Creating Grassroots Leaders through DHAN's Unique Leadership Model


DHAN is an NGO with a difference. It was not a charity, or a philanthropy or service organization but a development NGO, which focusses on grassroot development aided by professional management. At the same time, it has a clear vision that it is only an enabling institution rather than a directing agency. Dedicated to the mission of poverty eradication through grassroots development action, DHAN had made a significant impact on the Indian scene. It had already touched the lives of 1.5 million households during the course of its nearly 20-year journey and is poised to reach out to a further one million households over the next five years. In order to fulfill this ambitious mission, DHAN needed a steady stream of professionals with diverse skills to be trained and deployed pan India, spanning a wide spectrum of cultures, languages and sensitivities, truely a big challenge to contend with. Above all, for Vasimalai, the Executive Director who founded DHAN in 1997, and who is an ardent follower of Gandhian thought, the paramount challenge is to transmit his unique vision and development perspectives to the next generation of leaders, and build these perspectives into the very DNA of DHAN, so that the passion fopr development workwould continue unabated through the years. Vasi was a leader with a difference. After graduating from India's top business school, he forayed into the non-glamorous development sector marked by harsh work context and low material rewards. However, he received a greater reward - of responding to a higher calling or Dharma and making a difference to the lives of those who are at the bottom of the pyramid. DHAN being the vehicle he chose to fulfill that larger Dharma. Vasi's value-driven leadership style and DHAN's noble goal-orientation set them apart from the crowd. Uncannily though, they both seem to echo some of the most contemporary managment thinking, advocating alternate leadership styles and alternative organization paradigms.

Authors :: D.V.R. Seshadri, K. Sasidhar

Topics :: Strategy & Execution

Tags :: Leadership, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Creating Grassroots Leaders through DHAN's Unique Leadership Model" written by D.V.R. Seshadri, K. Sasidhar includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Dhan Dhan's facing as an external strategic factors. Some of the topics covered in Creating Grassroots Leaders through DHAN's Unique Leadership Model case study are - Strategic Management Strategies, Leadership and Strategy & Execution.


Some of the macro environment factors that can be used to understand the Creating Grassroots Leaders through DHAN's Unique Leadership Model casestudy better are - – central banks are concerned over increasing inflation, increasing government debt because of Covid-19 spendings, geopolitical disruptions, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing inequality as vast percentage of new income is going to the top 1%, there is backlash against globalization, wage bills are increasing, supply chains are disrupted by pandemic , increasing commodity prices, etc



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Introduction to SWOT Analysis of Creating Grassroots Leaders through DHAN's Unique Leadership Model


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Creating Grassroots Leaders through DHAN's Unique Leadership Model case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Dhan Dhan's, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Dhan Dhan's operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Creating Grassroots Leaders through DHAN's Unique Leadership Model can be done for the following purposes –
1. Strategic planning using facts provided in Creating Grassroots Leaders through DHAN's Unique Leadership Model case study
2. Improving business portfolio management of Dhan Dhan's
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Dhan Dhan's




Strengths Creating Grassroots Leaders through DHAN's Unique Leadership Model | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Dhan Dhan's in Creating Grassroots Leaders through DHAN's Unique Leadership Model Harvard Business Review case study are -

Learning organization

- Dhan Dhan's is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Dhan Dhan's is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Creating Grassroots Leaders through DHAN's Unique Leadership Model Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Analytics focus

– Dhan Dhan's is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by D.V.R. Seshadri, K. Sasidhar can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Organizational Resilience of Dhan Dhan's

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Dhan Dhan's does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

High brand equity

– Dhan Dhan's has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Dhan Dhan's to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Training and development

– Dhan Dhan's has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Creating Grassroots Leaders through DHAN's Unique Leadership Model Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Highly skilled collaborators

– Dhan Dhan's has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Creating Grassroots Leaders through DHAN's Unique Leadership Model HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Superior customer experience

– The customer experience strategy of Dhan Dhan's in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Innovation driven organization

– Dhan Dhan's is one of the most innovative firm in sector. Manager in Creating Grassroots Leaders through DHAN's Unique Leadership Model Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Operational resilience

– The operational resilience strategy in the Creating Grassroots Leaders through DHAN's Unique Leadership Model Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Successful track record of launching new products

– Dhan Dhan's has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Dhan Dhan's has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Strong track record of project management

– Dhan Dhan's is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Diverse revenue streams

– Dhan Dhan's is present in almost all the verticals within the industry. This has provided firm in Creating Grassroots Leaders through DHAN's Unique Leadership Model case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.






Weaknesses Creating Grassroots Leaders through DHAN's Unique Leadership Model | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Creating Grassroots Leaders through DHAN's Unique Leadership Model are -

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Creating Grassroots Leaders through DHAN's Unique Leadership Model, it seems that the employees of Dhan Dhan's don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Dhan Dhan's is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Creating Grassroots Leaders through DHAN's Unique Leadership Model can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High cash cycle compare to competitors

Dhan Dhan's has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Low market penetration in new markets

– Outside its home market of Dhan Dhan's, firm in the HBR case study Creating Grassroots Leaders through DHAN's Unique Leadership Model needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Dhan Dhan's supply chain. Even after few cautionary changes mentioned in the HBR case study - Creating Grassroots Leaders through DHAN's Unique Leadership Model, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Dhan Dhan's vulnerable to further global disruptions in South East Asia.

High operating costs

– Compare to the competitors, firm in the HBR case study Creating Grassroots Leaders through DHAN's Unique Leadership Model has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Dhan Dhan's 's lucrative customers.

Capital Spending Reduction

– Even during the low interest decade, Dhan Dhan's has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Slow to strategic competitive environment developments

– As Creating Grassroots Leaders through DHAN's Unique Leadership Model HBR case study mentions - Dhan Dhan's takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Products dominated business model

– Even though Dhan Dhan's has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Creating Grassroots Leaders through DHAN's Unique Leadership Model should strive to include more intangible value offerings along with its core products and services.

Interest costs

– Compare to the competition, Dhan Dhan's has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Lack of clear differentiation of Dhan Dhan's products

– To increase the profitability and margins on the products, Dhan Dhan's needs to provide more differentiated products than what it is currently offering in the marketplace.




Opportunities Creating Grassroots Leaders through DHAN's Unique Leadership Model | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Creating Grassroots Leaders through DHAN's Unique Leadership Model are -

Creating value in data economy

– The success of analytics program of Dhan Dhan's has opened avenues for new revenue streams for the organization in the industry. This can help Dhan Dhan's to build a more holistic ecosystem as suggested in the Creating Grassroots Leaders through DHAN's Unique Leadership Model case study. Dhan Dhan's can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Building a culture of innovation

– managers at Dhan Dhan's can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Strategy & Execution segment.

Using analytics as competitive advantage

– Dhan Dhan's has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Creating Grassroots Leaders through DHAN's Unique Leadership Model - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Dhan Dhan's to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Dhan Dhan's can use these opportunities to build new business models that can help the communities that Dhan Dhan's operates in. Secondly it can use opportunities from government spending in Strategy & Execution sector.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Dhan Dhan's can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Creating Grassroots Leaders through DHAN's Unique Leadership Model, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Better consumer reach

– The expansion of the 5G network will help Dhan Dhan's to increase its market reach. Dhan Dhan's will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Developing new processes and practices

– Dhan Dhan's can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Dhan Dhan's can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Dhan Dhan's to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Dhan Dhan's can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Strategy & Execution industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Dhan Dhan's can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Dhan Dhan's can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Dhan Dhan's in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Strategy & Execution segment, and it will provide faster access to the consumers.

Buying journey improvements

– Dhan Dhan's can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Creating Grassroots Leaders through DHAN's Unique Leadership Model suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.




Threats Creating Grassroots Leaders through DHAN's Unique Leadership Model External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Creating Grassroots Leaders through DHAN's Unique Leadership Model are -

Consumer confidence and its impact on Dhan Dhan's demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Dhan Dhan's can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Creating Grassroots Leaders through DHAN's Unique Leadership Model .

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Dhan Dhan's.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Dhan Dhan's business can come under increasing regulations regarding data privacy, data security, etc.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Dhan Dhan's with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Creating Grassroots Leaders through DHAN's Unique Leadership Model, Dhan Dhan's may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Dhan Dhan's needs to understand the core reasons impacting the Strategy & Execution industry. This will help it in building a better workplace.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Dhan Dhan's in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Easy access to finance

– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Dhan Dhan's can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Dhan Dhan's will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

High dependence on third party suppliers

– Dhan Dhan's high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.




Weighted SWOT Analysis of Creating Grassroots Leaders through DHAN's Unique Leadership Model Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Creating Grassroots Leaders through DHAN's Unique Leadership Model needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Creating Grassroots Leaders through DHAN's Unique Leadership Model is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Creating Grassroots Leaders through DHAN's Unique Leadership Model is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Creating Grassroots Leaders through DHAN's Unique Leadership Model is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Dhan Dhan's needs to make to build a sustainable competitive advantage.



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