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ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B)


Supplements the (A) case.

Authors :: Peter Tufano, Cameron Poetzscher

Topics :: Finance & Accounting

Tags :: Risk management, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B)" written by Peter Tufano, Cameron Poetzscher includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that N.v Smit facing as an external strategic factors. Some of the topics covered in ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) case study are - Strategic Management Strategies, Risk management and Finance & Accounting.


Some of the macro environment factors that can be used to understand the ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) casestudy better are - – there is backlash against globalization, increasing inequality as vast percentage of new income is going to the top 1%, increasing household debt because of falling income levels, there is increasing trade war between United States & China, supply chains are disrupted by pandemic , technology disruption, competitive advantages are harder to sustain because of technology dispersion, talent flight as more people leaving formal jobs, geopolitical disruptions, etc



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Introduction to SWOT Analysis of ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the N.v Smit, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which N.v Smit operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) can be done for the following purposes –
1. Strategic planning using facts provided in ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) case study
2. Improving business portfolio management of N.v Smit
3. Assessing feasibility of the new initiative in Finance & Accounting field.
4. Making a Finance & Accounting topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of N.v Smit




Strengths ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of N.v Smit in ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) Harvard Business Review case study are -

Highly skilled collaborators

– N.v Smit has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Diverse revenue streams

– N.v Smit is present in almost all the verticals within the industry. This has provided firm in ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Organizational Resilience of N.v Smit

– The covid-19 pandemic has put organizational resilience at the centre of everthing that N.v Smit does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Sustainable margins compare to other players in Finance & Accounting industry

– ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) firm has clearly differentiated products in the market place. This has enabled N.v Smit to fetch slight price premium compare to the competitors in the Finance & Accounting industry. The sustainable margins have also helped N.v Smit to invest into research and development (R&D) and innovation.

Innovation driven organization

– N.v Smit is one of the most innovative firm in sector. Manager in ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Low bargaining power of suppliers

– Suppliers of N.v Smit in the sector have low bargaining power. ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps N.v Smit to manage not only supply disruptions but also source products at highly competitive prices.

Training and development

– N.v Smit has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Ability to lead change in Finance & Accounting field

– N.v Smit is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled N.v Smit in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Learning organization

- N.v Smit is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at N.v Smit is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

High switching costs

– The high switching costs that N.v Smit has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Analytics focus

– N.v Smit is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Peter Tufano, Cameron Poetzscher can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Strong track record of project management

– N.v Smit is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.






Weaknesses ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) are -

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, N.v Smit is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Need for greater diversity

– N.v Smit has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B), is just above the industry average. N.v Smit needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

No frontier risks strategy

– After analyzing the HBR case study ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B), it seems that company is thinking about the frontier risks that can impact Finance & Accounting strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Capital Spending Reduction

– Even during the low interest decade, N.v Smit has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Workers concerns about automation

– As automation is fast increasing in the segment, N.v Smit needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High bargaining power of channel partners

– Because of the regulatory requirements, Peter Tufano, Cameron Poetzscher suggests that, N.v Smit is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

High operating costs

– Compare to the competitors, firm in the HBR case study ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract N.v Smit 's lucrative customers.

Slow decision making process

– As mentioned earlier in the report, N.v Smit has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. N.v Smit even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Lack of clear differentiation of N.v Smit products

– To increase the profitability and margins on the products, N.v Smit needs to provide more differentiated products than what it is currently offering in the marketplace.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B), in the dynamic environment N.v Smit has struggled to respond to the nimble upstart competition. N.v Smit has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.




Opportunities ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) are -

Lowering marketing communication costs

– 5G expansion will open new opportunities for N.v Smit in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Finance & Accounting segment, and it will provide faster access to the consumers.

Learning at scale

– Online learning technologies has now opened space for N.v Smit to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Building a culture of innovation

– managers at N.v Smit can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Finance & Accounting segment.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help N.v Smit to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Manufacturing automation

– N.v Smit can use the latest technology developments to improve its manufacturing and designing process in Finance & Accounting segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. N.v Smit can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Finance & Accounting industry, but it has also influenced the consumer preferences. N.v Smit can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, N.v Smit can use these opportunities to build new business models that can help the communities that N.v Smit operates in. Secondly it can use opportunities from government spending in Finance & Accounting sector.

Better consumer reach

– The expansion of the 5G network will help N.v Smit to increase its market reach. N.v Smit will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, N.v Smit can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B), to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for N.v Smit to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for N.v Smit to hire the very best people irrespective of their geographical location.

Developing new processes and practices

– N.v Smit can develop new processes and procedures in Finance & Accounting industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Creating value in data economy

– The success of analytics program of N.v Smit has opened avenues for new revenue streams for the organization in the industry. This can help N.v Smit to build a more holistic ecosystem as suggested in the ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) case study. N.v Smit can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.




Threats ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for N.v Smit in the Finance & Accounting industry. The Finance & Accounting industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. N.v Smit needs to understand the core reasons impacting the Finance & Accounting industry. This will help it in building a better workplace.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for N.v Smit in the Finance & Accounting sector and impact the bottomline of the organization.

Consumer confidence and its impact on N.v Smit demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Easy access to finance

– Easy access to finance in Finance & Accounting field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. N.v Smit can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. N.v Smit will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Technology acceleration in Forth Industrial Revolution

– N.v Smit has witnessed rapid integration of technology during Covid-19 in the Finance & Accounting industry. As one of the leading players in the industry, N.v Smit needs to keep up with the evolution of technology in the Finance & Accounting sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B), N.v Smit may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Finance & Accounting .

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, N.v Smit can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) .

Regulatory challenges

– N.v Smit needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Finance & Accounting industry regulations.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents N.v Smit with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Shortening product life cycle

– it is one of the major threat that N.v Smit is facing in Finance & Accounting sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.




Weighted SWOT Analysis of ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (B) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that N.v Smit needs to make to build a sustainable competitive advantage.



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