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The Siam Commercial Bank: Weathering the Asian Storm (B) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of The Siam Commercial Bank: Weathering the Asian Storm (B)


This case describes the Siam Commercial Bank's successful recapitalization effort through an international equity issue in 1999. It is an update of the A case (UV1628) and can be used in conjunction with case A to discuss how SCB was able to gain the confidence of foreign investors despite high levels of nonperforming assets and concerns about transparency. The case can be used in classes on international business or international financial markets.

Authors :: Petra Christmann

Topics :: Finance & Accounting

Tags :: Policy, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "The Siam Commercial Bank: Weathering the Asian Storm (B)" written by Petra Christmann includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Siam Uv1628 facing as an external strategic factors. Some of the topics covered in The Siam Commercial Bank: Weathering the Asian Storm (B) case study are - Strategic Management Strategies, Policy and Finance & Accounting.


Some of the macro environment factors that can be used to understand the The Siam Commercial Bank: Weathering the Asian Storm (B) casestudy better are - – technology disruption, increasing government debt because of Covid-19 spendings, wage bills are increasing, talent flight as more people leaving formal jobs, central banks are concerned over increasing inflation, there is backlash against globalization, increasing energy prices, supply chains are disrupted by pandemic , increasing household debt because of falling income levels, etc



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Introduction to SWOT Analysis of The Siam Commercial Bank: Weathering the Asian Storm (B)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in The Siam Commercial Bank: Weathering the Asian Storm (B) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Siam Uv1628, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Siam Uv1628 operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of The Siam Commercial Bank: Weathering the Asian Storm (B) can be done for the following purposes –
1. Strategic planning using facts provided in The Siam Commercial Bank: Weathering the Asian Storm (B) case study
2. Improving business portfolio management of Siam Uv1628
3. Assessing feasibility of the new initiative in Finance & Accounting field.
4. Making a Finance & Accounting topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Siam Uv1628




Strengths The Siam Commercial Bank: Weathering the Asian Storm (B) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Siam Uv1628 in The Siam Commercial Bank: Weathering the Asian Storm (B) Harvard Business Review case study are -

Organizational Resilience of Siam Uv1628

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Siam Uv1628 does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Innovation driven organization

– Siam Uv1628 is one of the most innovative firm in sector. Manager in The Siam Commercial Bank: Weathering the Asian Storm (B) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Cross disciplinary teams

– Horizontal connected teams at the Siam Uv1628 are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Ability to lead change in Finance & Accounting field

– Siam Uv1628 is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Siam Uv1628 in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Operational resilience

– The operational resilience strategy in the The Siam Commercial Bank: Weathering the Asian Storm (B) Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Sustainable margins compare to other players in Finance & Accounting industry

– The Siam Commercial Bank: Weathering the Asian Storm (B) firm has clearly differentiated products in the market place. This has enabled Siam Uv1628 to fetch slight price premium compare to the competitors in the Finance & Accounting industry. The sustainable margins have also helped Siam Uv1628 to invest into research and development (R&D) and innovation.

Superior customer experience

– The customer experience strategy of Siam Uv1628 in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Analytics focus

– Siam Uv1628 is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Petra Christmann can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Training and development

– Siam Uv1628 has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in The Siam Commercial Bank: Weathering the Asian Storm (B) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Effective Research and Development (R&D)

– Siam Uv1628 has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study The Siam Commercial Bank: Weathering the Asian Storm (B) - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Strong track record of project management

– Siam Uv1628 is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Successful track record of launching new products

– Siam Uv1628 has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Siam Uv1628 has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.






Weaknesses The Siam Commercial Bank: Weathering the Asian Storm (B) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of The Siam Commercial Bank: Weathering the Asian Storm (B) are -

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study The Siam Commercial Bank: Weathering the Asian Storm (B), is just above the industry average. Siam Uv1628 needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Slow to strategic competitive environment developments

– As The Siam Commercial Bank: Weathering the Asian Storm (B) HBR case study mentions - Siam Uv1628 takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Lack of clear differentiation of Siam Uv1628 products

– To increase the profitability and margins on the products, Siam Uv1628 needs to provide more differentiated products than what it is currently offering in the marketplace.

Interest costs

– Compare to the competition, Siam Uv1628 has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Workers concerns about automation

– As automation is fast increasing in the segment, Siam Uv1628 needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Need for greater diversity

– Siam Uv1628 has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Siam Uv1628 is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study The Siam Commercial Bank: Weathering the Asian Storm (B) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Siam Uv1628 supply chain. Even after few cautionary changes mentioned in the HBR case study - The Siam Commercial Bank: Weathering the Asian Storm (B), it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Siam Uv1628 vulnerable to further global disruptions in South East Asia.

High operating costs

– Compare to the competitors, firm in the HBR case study The Siam Commercial Bank: Weathering the Asian Storm (B) has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Siam Uv1628 's lucrative customers.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study The Siam Commercial Bank: Weathering the Asian Storm (B), it seems that the employees of Siam Uv1628 don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

No frontier risks strategy

– After analyzing the HBR case study The Siam Commercial Bank: Weathering the Asian Storm (B), it seems that company is thinking about the frontier risks that can impact Finance & Accounting strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.




Opportunities The Siam Commercial Bank: Weathering the Asian Storm (B) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study The Siam Commercial Bank: Weathering the Asian Storm (B) are -

Learning at scale

– Online learning technologies has now opened space for Siam Uv1628 to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Building a culture of innovation

– managers at Siam Uv1628 can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Finance & Accounting segment.

Better consumer reach

– The expansion of the 5G network will help Siam Uv1628 to increase its market reach. Siam Uv1628 will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Siam Uv1628 in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Finance & Accounting segment, and it will provide faster access to the consumers.

Using analytics as competitive advantage

– Siam Uv1628 has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study The Siam Commercial Bank: Weathering the Asian Storm (B) - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Siam Uv1628 to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Creating value in data economy

– The success of analytics program of Siam Uv1628 has opened avenues for new revenue streams for the organization in the industry. This can help Siam Uv1628 to build a more holistic ecosystem as suggested in the The Siam Commercial Bank: Weathering the Asian Storm (B) case study. Siam Uv1628 can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Siam Uv1628 in the consumer business. Now Siam Uv1628 can target international markets with far fewer capital restrictions requirements than the existing system.

Manufacturing automation

– Siam Uv1628 can use the latest technology developments to improve its manufacturing and designing process in Finance & Accounting segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Siam Uv1628 to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Leveraging digital technologies

– Siam Uv1628 can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Finance & Accounting industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Siam Uv1628 can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Siam Uv1628 can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Siam Uv1628 can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, The Siam Commercial Bank: Weathering the Asian Storm (B), to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Low interest rates

– Even though inflation is raising its head in most developed economies, Siam Uv1628 can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.




Threats The Siam Commercial Bank: Weathering the Asian Storm (B) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study The Siam Commercial Bank: Weathering the Asian Storm (B) are -

Consumer confidence and its impact on Siam Uv1628 demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Siam Uv1628 business can come under increasing regulations regarding data privacy, data security, etc.

Regulatory challenges

– Siam Uv1628 needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Finance & Accounting industry regulations.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Siam Uv1628 will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study The Siam Commercial Bank: Weathering the Asian Storm (B), Siam Uv1628 may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Finance & Accounting .

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Siam Uv1628 with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Environmental challenges

– Siam Uv1628 needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Siam Uv1628 can take advantage of this fund but it will also bring new competitors in the Finance & Accounting industry.

Shortening product life cycle

– it is one of the major threat that Siam Uv1628 is facing in Finance & Accounting sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Technology acceleration in Forth Industrial Revolution

– Siam Uv1628 has witnessed rapid integration of technology during Covid-19 in the Finance & Accounting industry. As one of the leading players in the industry, Siam Uv1628 needs to keep up with the evolution of technology in the Finance & Accounting sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Increasing wage structure of Siam Uv1628

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Siam Uv1628.

High dependence on third party suppliers

– Siam Uv1628 high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.




Weighted SWOT Analysis of The Siam Commercial Bank: Weathering the Asian Storm (B) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study The Siam Commercial Bank: Weathering the Asian Storm (B) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study The Siam Commercial Bank: Weathering the Asian Storm (B) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study The Siam Commercial Bank: Weathering the Asian Storm (B) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of The Siam Commercial Bank: Weathering the Asian Storm (B) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Siam Uv1628 needs to make to build a sustainable competitive advantage.



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