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Masonite International Corporation (B): Will KKR Slam the Door? SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Masonite International Corporation (B): Will KKR Slam the Door?


It was February 16, 2005 and Edgar James, from Merrill Lynch, one of the leading investment banks, was reviewing the file regarding the leveraged buyout (LBO) of Masonite International Corporation (Masonite). A couple of months earlier, Kohlberg, Kravis and Roberts (KKR), one of the oldest and largest private equity firms, had teamed up with Masonite's senior managers and offered to take the company private via a US$2.52 billion LBO. A shareholder meeting to vote on the transaction was scheduled in less than 48 hours, but it was very likely that the deal would be voted down. Most of the major shareholders had already announced that they would reject the transaction, arguing that the premium offered by KKR was insufficient. As the head of Merrill Lynch's team working on the LBO, Edgar had to finalize his recommendation before talking to Masonite's Board of Directors. Was KKR about to walk out? After all, there were increasing concerns about the profitability and growth prospects of building products companies in general and Masonite in particular, due to the ever-increasing cost of raw materials, the negative impact of the tightening of monetary policy on consumer spending and mortgage rates, and the debatable health of the housing market. But Masonite was still one of the best-positioned companies in the industry, with strong earnings and cash flows. Would this be enough to entice KKR to increase their offer?

Authors :: Barbara S. Petitt, F. John Mathis

Topics :: Finance & Accounting

Tags :: Financial management, Mergers & acquisitions, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Masonite International Corporation (B): Will KKR Slam the Door?" written by Barbara S. Petitt, F. John Mathis includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Masonite Kkr facing as an external strategic factors. Some of the topics covered in Masonite International Corporation (B): Will KKR Slam the Door? case study are - Strategic Management Strategies, Financial management, Mergers & acquisitions and Finance & Accounting.


Some of the macro environment factors that can be used to understand the Masonite International Corporation (B): Will KKR Slam the Door? casestudy better are - – customer relationship management is fast transforming because of increasing concerns over data privacy, digital marketing is dominated by two big players Facebook and Google, increasing energy prices, challanges to central banks by blockchain based private currencies, talent flight as more people leaving formal jobs, increasing inequality as vast percentage of new income is going to the top 1%, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing household debt because of falling income levels, increasing government debt because of Covid-19 spendings, etc



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Introduction to SWOT Analysis of Masonite International Corporation (B): Will KKR Slam the Door?


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Masonite International Corporation (B): Will KKR Slam the Door? case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Masonite Kkr, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Masonite Kkr operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Masonite International Corporation (B): Will KKR Slam the Door? can be done for the following purposes –
1. Strategic planning using facts provided in Masonite International Corporation (B): Will KKR Slam the Door? case study
2. Improving business portfolio management of Masonite Kkr
3. Assessing feasibility of the new initiative in Finance & Accounting field.
4. Making a Finance & Accounting topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Masonite Kkr




Strengths Masonite International Corporation (B): Will KKR Slam the Door? | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Masonite Kkr in Masonite International Corporation (B): Will KKR Slam the Door? Harvard Business Review case study are -

Highly skilled collaborators

– Masonite Kkr has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Masonite International Corporation (B): Will KKR Slam the Door? HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Learning organization

- Masonite Kkr is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Masonite Kkr is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Masonite International Corporation (B): Will KKR Slam the Door? Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

High brand equity

– Masonite Kkr has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Masonite Kkr to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Diverse revenue streams

– Masonite Kkr is present in almost all the verticals within the industry. This has provided firm in Masonite International Corporation (B): Will KKR Slam the Door? case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Analytics focus

– Masonite Kkr is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Barbara S. Petitt, F. John Mathis can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

High switching costs

– The high switching costs that Masonite Kkr has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Training and development

– Masonite Kkr has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Masonite International Corporation (B): Will KKR Slam the Door? Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Superior customer experience

– The customer experience strategy of Masonite Kkr in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Innovation driven organization

– Masonite Kkr is one of the most innovative firm in sector. Manager in Masonite International Corporation (B): Will KKR Slam the Door? Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Cross disciplinary teams

– Horizontal connected teams at the Masonite Kkr are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Operational resilience

– The operational resilience strategy in the Masonite International Corporation (B): Will KKR Slam the Door? Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Successful track record of launching new products

– Masonite Kkr has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Masonite Kkr has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.






Weaknesses Masonite International Corporation (B): Will KKR Slam the Door? | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Masonite International Corporation (B): Will KKR Slam the Door? are -

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Masonite International Corporation (B): Will KKR Slam the Door?, is just above the industry average. Masonite Kkr needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Masonite Kkr supply chain. Even after few cautionary changes mentioned in the HBR case study - Masonite International Corporation (B): Will KKR Slam the Door?, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Masonite Kkr vulnerable to further global disruptions in South East Asia.

Low market penetration in new markets

– Outside its home market of Masonite Kkr, firm in the HBR case study Masonite International Corporation (B): Will KKR Slam the Door? needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Interest costs

– Compare to the competition, Masonite Kkr has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Slow to strategic competitive environment developments

– As Masonite International Corporation (B): Will KKR Slam the Door? HBR case study mentions - Masonite Kkr takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Increasing silos among functional specialists

– The organizational structure of Masonite Kkr is dominated by functional specialists. It is not different from other players in the Finance & Accounting segment. Masonite Kkr needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Masonite Kkr to focus more on services rather than just following the product oriented approach.

High operating costs

– Compare to the competitors, firm in the HBR case study Masonite International Corporation (B): Will KKR Slam the Door? has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Masonite Kkr 's lucrative customers.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Masonite International Corporation (B): Will KKR Slam the Door?, it seems that the employees of Masonite Kkr don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Products dominated business model

– Even though Masonite Kkr has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Masonite International Corporation (B): Will KKR Slam the Door? should strive to include more intangible value offerings along with its core products and services.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Masonite International Corporation (B): Will KKR Slam the Door?, in the dynamic environment Masonite Kkr has struggled to respond to the nimble upstart competition. Masonite Kkr has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Capital Spending Reduction

– Even during the low interest decade, Masonite Kkr has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.




Opportunities Masonite International Corporation (B): Will KKR Slam the Door? | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Masonite International Corporation (B): Will KKR Slam the Door? are -

Manufacturing automation

– Masonite Kkr can use the latest technology developments to improve its manufacturing and designing process in Finance & Accounting segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Masonite Kkr to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Masonite Kkr to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Masonite Kkr to hire the very best people irrespective of their geographical location.

Developing new processes and practices

– Masonite Kkr can develop new processes and procedures in Finance & Accounting industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Better consumer reach

– The expansion of the 5G network will help Masonite Kkr to increase its market reach. Masonite Kkr will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Masonite Kkr can use these opportunities to build new business models that can help the communities that Masonite Kkr operates in. Secondly it can use opportunities from government spending in Finance & Accounting sector.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Masonite Kkr can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Building a culture of innovation

– managers at Masonite Kkr can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Finance & Accounting segment.

Loyalty marketing

– Masonite Kkr has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Masonite Kkr in the consumer business. Now Masonite Kkr can target international markets with far fewer capital restrictions requirements than the existing system.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Masonite Kkr can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Masonite International Corporation (B): Will KKR Slam the Door?, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Creating value in data economy

– The success of analytics program of Masonite Kkr has opened avenues for new revenue streams for the organization in the industry. This can help Masonite Kkr to build a more holistic ecosystem as suggested in the Masonite International Corporation (B): Will KKR Slam the Door? case study. Masonite Kkr can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Masonite Kkr in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Finance & Accounting segment, and it will provide faster access to the consumers.




Threats Masonite International Corporation (B): Will KKR Slam the Door? External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Masonite International Corporation (B): Will KKR Slam the Door? are -

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Shortening product life cycle

– it is one of the major threat that Masonite Kkr is facing in Finance & Accounting sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Consumer confidence and its impact on Masonite Kkr demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Masonite Kkr can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Masonite International Corporation (B): Will KKR Slam the Door? .

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Masonite International Corporation (B): Will KKR Slam the Door?, Masonite Kkr may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Finance & Accounting .

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Masonite Kkr with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Masonite Kkr in the Finance & Accounting industry. The Finance & Accounting industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Environmental challenges

– Masonite Kkr needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Masonite Kkr can take advantage of this fund but it will also bring new competitors in the Finance & Accounting industry.

High dependence on third party suppliers

– Masonite Kkr high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Masonite Kkr will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Masonite Kkr.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Masonite Kkr needs to understand the core reasons impacting the Finance & Accounting industry. This will help it in building a better workplace.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Masonite Kkr in the Finance & Accounting sector and impact the bottomline of the organization.




Weighted SWOT Analysis of Masonite International Corporation (B): Will KKR Slam the Door? Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Masonite International Corporation (B): Will KKR Slam the Door? needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Masonite International Corporation (B): Will KKR Slam the Door? is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Masonite International Corporation (B): Will KKR Slam the Door? is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Masonite International Corporation (B): Will KKR Slam the Door? is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Masonite Kkr needs to make to build a sustainable competitive advantage.



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