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Trade Liberalisation: The Case of the Rice Market in Hong Kong SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Trade Liberalisation: The Case of the Rice Market in Hong Kong


Investigates the effects of rice liberalization in Hong Kong in 2003, after 48 years of being regulated. The import restrictions imposed by the government were implemented to avoid price instability against unpredicted fluctuations. Rice was imported by a defined number of importers authorized by the government, and the amounts were revised annually. Large stocks were required to be maintained in case of supply shortages. Both the import quota system and the maintenance of stocks involved costs that were transferred to consumers. Provides a study of government intervention in a market that works against its objectives and transfers costs to consumers.

Authors :: Ka-Fu Wong, Carola Ramon-Berjano

Topics :: Global Business

Tags :: Market research, Pricing, Regulation, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Trade Liberalisation: The Case of the Rice Market in Hong Kong" written by Ka-Fu Wong, Carola Ramon-Berjano includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Rice Import facing as an external strategic factors. Some of the topics covered in Trade Liberalisation: The Case of the Rice Market in Hong Kong case study are - Strategic Management Strategies, Market research, Pricing, Regulation and Global Business.


Some of the macro environment factors that can be used to understand the Trade Liberalisation: The Case of the Rice Market in Hong Kong casestudy better are - – increasing transportation and logistics costs, technology disruption, increasing government debt because of Covid-19 spendings, increasing inequality as vast percentage of new income is going to the top 1%, competitive advantages are harder to sustain because of technology dispersion, increasing energy prices, central banks are concerned over increasing inflation, digital marketing is dominated by two big players Facebook and Google, cloud computing is disrupting traditional business models, etc



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Introduction to SWOT Analysis of Trade Liberalisation: The Case of the Rice Market in Hong Kong


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Trade Liberalisation: The Case of the Rice Market in Hong Kong case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Rice Import, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Rice Import operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Trade Liberalisation: The Case of the Rice Market in Hong Kong can be done for the following purposes –
1. Strategic planning using facts provided in Trade Liberalisation: The Case of the Rice Market in Hong Kong case study
2. Improving business portfolio management of Rice Import
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Rice Import




Strengths Trade Liberalisation: The Case of the Rice Market in Hong Kong | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Rice Import in Trade Liberalisation: The Case of the Rice Market in Hong Kong Harvard Business Review case study are -

Ability to lead change in Global Business field

– Rice Import is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Rice Import in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Effective Research and Development (R&D)

– Rice Import has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Trade Liberalisation: The Case of the Rice Market in Hong Kong - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Ability to recruit top talent

– Rice Import is one of the leading recruiters in the industry. Managers in the Trade Liberalisation: The Case of the Rice Market in Hong Kong are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Successful track record of launching new products

– Rice Import has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Rice Import has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Learning organization

- Rice Import is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Rice Import is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Trade Liberalisation: The Case of the Rice Market in Hong Kong Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Innovation driven organization

– Rice Import is one of the most innovative firm in sector. Manager in Trade Liberalisation: The Case of the Rice Market in Hong Kong Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Organizational Resilience of Rice Import

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Rice Import does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Diverse revenue streams

– Rice Import is present in almost all the verticals within the industry. This has provided firm in Trade Liberalisation: The Case of the Rice Market in Hong Kong case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Highly skilled collaborators

– Rice Import has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Trade Liberalisation: The Case of the Rice Market in Hong Kong HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Low bargaining power of suppliers

– Suppliers of Rice Import in the sector have low bargaining power. Trade Liberalisation: The Case of the Rice Market in Hong Kong has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Rice Import to manage not only supply disruptions but also source products at highly competitive prices.

Superior customer experience

– The customer experience strategy of Rice Import in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Strong track record of project management

– Rice Import is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.






Weaknesses Trade Liberalisation: The Case of the Rice Market in Hong Kong | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Trade Liberalisation: The Case of the Rice Market in Hong Kong are -

Lack of clear differentiation of Rice Import products

– To increase the profitability and margins on the products, Rice Import needs to provide more differentiated products than what it is currently offering in the marketplace.

Interest costs

– Compare to the competition, Rice Import has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

High cash cycle compare to competitors

Rice Import has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Trade Liberalisation: The Case of the Rice Market in Hong Kong, is just above the industry average. Rice Import needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Rice Import is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Trade Liberalisation: The Case of the Rice Market in Hong Kong can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High bargaining power of channel partners

– Because of the regulatory requirements, Ka-Fu Wong, Carola Ramon-Berjano suggests that, Rice Import is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Workers concerns about automation

– As automation is fast increasing in the segment, Rice Import needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Slow to strategic competitive environment developments

– As Trade Liberalisation: The Case of the Rice Market in Hong Kong HBR case study mentions - Rice Import takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Capital Spending Reduction

– Even during the low interest decade, Rice Import has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Low market penetration in new markets

– Outside its home market of Rice Import, firm in the HBR case study Trade Liberalisation: The Case of the Rice Market in Hong Kong needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Aligning sales with marketing

– It come across in the case study Trade Liberalisation: The Case of the Rice Market in Hong Kong that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Trade Liberalisation: The Case of the Rice Market in Hong Kong can leverage the sales team experience to cultivate customer relationships as Rice Import is planning to shift buying processes online.




Opportunities Trade Liberalisation: The Case of the Rice Market in Hong Kong | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Trade Liberalisation: The Case of the Rice Market in Hong Kong are -

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Rice Import can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Better consumer reach

– The expansion of the 5G network will help Rice Import to increase its market reach. Rice Import will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Global Business industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Rice Import can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Rice Import can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Using analytics as competitive advantage

– Rice Import has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Trade Liberalisation: The Case of the Rice Market in Hong Kong - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Rice Import to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Creating value in data economy

– The success of analytics program of Rice Import has opened avenues for new revenue streams for the organization in the industry. This can help Rice Import to build a more holistic ecosystem as suggested in the Trade Liberalisation: The Case of the Rice Market in Hong Kong case study. Rice Import can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Learning at scale

– Online learning technologies has now opened space for Rice Import to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Manufacturing automation

– Rice Import can use the latest technology developments to improve its manufacturing and designing process in Global Business segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Buying journey improvements

– Rice Import can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Trade Liberalisation: The Case of the Rice Market in Hong Kong suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Developing new processes and practices

– Rice Import can develop new processes and procedures in Global Business industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Rice Import can use these opportunities to build new business models that can help the communities that Rice Import operates in. Secondly it can use opportunities from government spending in Global Business sector.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Rice Import in the consumer business. Now Rice Import can target international markets with far fewer capital restrictions requirements than the existing system.

Low interest rates

– Even though inflation is raising its head in most developed economies, Rice Import can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Rice Import to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Rice Import to hire the very best people irrespective of their geographical location.




Threats Trade Liberalisation: The Case of the Rice Market in Hong Kong External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Trade Liberalisation: The Case of the Rice Market in Hong Kong are -

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Trade Liberalisation: The Case of the Rice Market in Hong Kong, Rice Import may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Global Business .

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Rice Import with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Shortening product life cycle

– it is one of the major threat that Rice Import is facing in Global Business sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Rice Import.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Easy access to finance

– Easy access to finance in Global Business field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Rice Import can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Technology acceleration in Forth Industrial Revolution

– Rice Import has witnessed rapid integration of technology during Covid-19 in the Global Business industry. As one of the leading players in the industry, Rice Import needs to keep up with the evolution of technology in the Global Business sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

High dependence on third party suppliers

– Rice Import high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Rice Import will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Rice Import in the Global Business sector and impact the bottomline of the organization.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Rice Import can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Trade Liberalisation: The Case of the Rice Market in Hong Kong .

Consumer confidence and its impact on Rice Import demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Rice Import business can come under increasing regulations regarding data privacy, data security, etc.




Weighted SWOT Analysis of Trade Liberalisation: The Case of the Rice Market in Hong Kong Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Trade Liberalisation: The Case of the Rice Market in Hong Kong needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Trade Liberalisation: The Case of the Rice Market in Hong Kong is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Trade Liberalisation: The Case of the Rice Market in Hong Kong is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Trade Liberalisation: The Case of the Rice Market in Hong Kong is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Rice Import needs to make to build a sustainable competitive advantage.



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