Dial 1298 for Ambulance: Marketing EMS in Mumbai SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Global Business
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Dial 1298 for Ambulance: Marketing EMS in Mumbai
In 2002 Ziqitza Healthcare, a for-profit company based in Mumbai, was launched with the goal of providing accessible, high-quality emergency medical care. Though the initiative, which became known as Dial 1298, expanded rapidly, it needed a sharper marketing strategy, and in particular, a way of increasing its usage rate among the poorest residents of Mumbai. This case illustrates how marketing principles apply to consumers in emerging markets. The main teaching objectives of the case are to have students learn: 1) Marketing communications strategy-to evaluate the options an organization has in targeting different customer audiences; to weigh different strategies available for reaching each audience 2) Consumer behavior-to assess research findings from primary and secondary sources to identify different audiences, understand their varying needs, and select the best message and media for each target group 3) Message and media planning-to craft compelling messages that convey a brand's essence to existing and new customers; to select appropriate media to reach different audiences; to consider the impact of BPL factors on communications planning, e.g., low literacy rates, a complex physical environment, diverse paths to purchase, and various cultural dynamics 4) Segmentation-to explore the many different ways that consumer audiences can be segmented, using demographic, psychographic, behavioral, and influencer-oriented variables 5) Targeting-to prioritize target audiences and assess the risks, opportunities, and obstacles that arise when a brand is communicating with several different groups simultaneously 6) Social enterprise-to evaluate the similarities and differences that arise in marketing decision making for organizations that operate with a dual bottom line, versus the processes used in traditional corporate and non-profit structures.
Swot Analysis of "Dial 1298 for Ambulance: Marketing EMS in Mumbai" written by Gita V. Johar, Joanna Harries includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Audiences 1298 facing as an external strategic factors. Some of the topics covered in Dial 1298 for Ambulance: Marketing EMS in Mumbai case study are - Strategic Management Strategies, Customers, Emerging markets, Social enterprise and Global Business.
Some of the macro environment factors that can be used to understand the Dial 1298 for Ambulance: Marketing EMS in Mumbai casestudy better are - – banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing energy prices, there is backlash against globalization, digital marketing is dominated by two big players Facebook and Google, cloud computing is disrupting traditional business models, geopolitical disruptions, there is increasing trade war between United States & China,
increasing transportation and logistics costs, technology disruption, etc
Introduction to SWOT Analysis of Dial 1298 for Ambulance: Marketing EMS in Mumbai
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Dial 1298 for Ambulance: Marketing EMS in Mumbai case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Audiences 1298, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Audiences 1298 operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Dial 1298 for Ambulance: Marketing EMS in Mumbai can be done for the following purposes –
1. Strategic planning using facts provided in Dial 1298 for Ambulance: Marketing EMS in Mumbai case study
2. Improving business portfolio management of Audiences 1298
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Audiences 1298
Strengths Dial 1298 for Ambulance: Marketing EMS in Mumbai | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Audiences 1298 in Dial 1298 for Ambulance: Marketing EMS in Mumbai Harvard Business Review case study are -
Sustainable margins compare to other players in Global Business industry
– Dial 1298 for Ambulance: Marketing EMS in Mumbai firm has clearly differentiated products in the market place. This has enabled Audiences 1298 to fetch slight price premium compare to the competitors in the Global Business industry. The sustainable margins have also helped Audiences 1298 to invest into research and development (R&D) and innovation.
Diverse revenue streams
– Audiences 1298 is present in almost all the verticals within the industry. This has provided firm in Dial 1298 for Ambulance: Marketing EMS in Mumbai case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
High brand equity
– Audiences 1298 has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Audiences 1298 to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Innovation driven organization
– Audiences 1298 is one of the most innovative firm in sector. Manager in Dial 1298 for Ambulance: Marketing EMS in Mumbai Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Analytics focus
– Audiences 1298 is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Gita V. Johar, Joanna Harries can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
High switching costs
– The high switching costs that Audiences 1298 has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Learning organization
- Audiences 1298 is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Audiences 1298 is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Dial 1298 for Ambulance: Marketing EMS in Mumbai Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Low bargaining power of suppliers
– Suppliers of Audiences 1298 in the sector have low bargaining power. Dial 1298 for Ambulance: Marketing EMS in Mumbai has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Audiences 1298 to manage not only supply disruptions but also source products at highly competitive prices.
Effective Research and Development (R&D)
– Audiences 1298 has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Dial 1298 for Ambulance: Marketing EMS in Mumbai - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Ability to recruit top talent
– Audiences 1298 is one of the leading recruiters in the industry. Managers in the Dial 1298 for Ambulance: Marketing EMS in Mumbai are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Superior customer experience
– The customer experience strategy of Audiences 1298 in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Highly skilled collaborators
– Audiences 1298 has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Dial 1298 for Ambulance: Marketing EMS in Mumbai HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Weaknesses Dial 1298 for Ambulance: Marketing EMS in Mumbai | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Dial 1298 for Ambulance: Marketing EMS in Mumbai are -
No frontier risks strategy
– After analyzing the HBR case study Dial 1298 for Ambulance: Marketing EMS in Mumbai, it seems that company is thinking about the frontier risks that can impact Global Business strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
Products dominated business model
– Even though Audiences 1298 has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Dial 1298 for Ambulance: Marketing EMS in Mumbai should strive to include more intangible value offerings along with its core products and services.
Aligning sales with marketing
– It come across in the case study Dial 1298 for Ambulance: Marketing EMS in Mumbai that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Dial 1298 for Ambulance: Marketing EMS in Mumbai can leverage the sales team experience to cultivate customer relationships as Audiences 1298 is planning to shift buying processes online.
Increasing silos among functional specialists
– The organizational structure of Audiences 1298 is dominated by functional specialists. It is not different from other players in the Global Business segment. Audiences 1298 needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Audiences 1298 to focus more on services rather than just following the product oriented approach.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Dial 1298 for Ambulance: Marketing EMS in Mumbai HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Audiences 1298 has relatively successful track record of launching new products.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study Dial 1298 for Ambulance: Marketing EMS in Mumbai, it seems that the employees of Audiences 1298 don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Audiences 1298 supply chain. Even after few cautionary changes mentioned in the HBR case study - Dial 1298 for Ambulance: Marketing EMS in Mumbai, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Audiences 1298 vulnerable to further global disruptions in South East Asia.
Skills based hiring
– The stress on hiring functional specialists at Audiences 1298 has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Interest costs
– Compare to the competition, Audiences 1298 has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Low market penetration in new markets
– Outside its home market of Audiences 1298, firm in the HBR case study Dial 1298 for Ambulance: Marketing EMS in Mumbai needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Lack of clear differentiation of Audiences 1298 products
– To increase the profitability and margins on the products, Audiences 1298 needs to provide more differentiated products than what it is currently offering in the marketplace.
Opportunities Dial 1298 for Ambulance: Marketing EMS in Mumbai | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Dial 1298 for Ambulance: Marketing EMS in Mumbai are -
Redefining models of collaboration and team work
– As explained in the weaknesses section, Audiences 1298 is facing challenges because of the dominance of functional experts in the organization. Dial 1298 for Ambulance: Marketing EMS in Mumbai case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Using analytics as competitive advantage
– Audiences 1298 has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Dial 1298 for Ambulance: Marketing EMS in Mumbai - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Audiences 1298 to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Leveraging digital technologies
– Audiences 1298 can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Audiences 1298 in the consumer business. Now Audiences 1298 can target international markets with far fewer capital restrictions requirements than the existing system.
Learning at scale
– Online learning technologies has now opened space for Audiences 1298 to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Developing new processes and practices
– Audiences 1298 can develop new processes and procedures in Global Business industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Global Business industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Audiences 1298 can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Audiences 1298 can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Buying journey improvements
– Audiences 1298 can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Dial 1298 for Ambulance: Marketing EMS in Mumbai suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Low interest rates
– Even though inflation is raising its head in most developed economies, Audiences 1298 can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Audiences 1298 can use these opportunities to build new business models that can help the communities that Audiences 1298 operates in. Secondly it can use opportunities from government spending in Global Business sector.
Manufacturing automation
– Audiences 1298 can use the latest technology developments to improve its manufacturing and designing process in Global Business segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Creating value in data economy
– The success of analytics program of Audiences 1298 has opened avenues for new revenue streams for the organization in the industry. This can help Audiences 1298 to build a more holistic ecosystem as suggested in the Dial 1298 for Ambulance: Marketing EMS in Mumbai case study. Audiences 1298 can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Audiences 1298 can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Threats Dial 1298 for Ambulance: Marketing EMS in Mumbai External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Dial 1298 for Ambulance: Marketing EMS in Mumbai are -
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Audiences 1298 in the Global Business sector and impact the bottomline of the organization.
Technology acceleration in Forth Industrial Revolution
– Audiences 1298 has witnessed rapid integration of technology during Covid-19 in the Global Business industry. As one of the leading players in the industry, Audiences 1298 needs to keep up with the evolution of technology in the Global Business sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Audiences 1298 will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Audiences 1298 with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Audiences 1298 in the Global Business industry. The Global Business industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Dial 1298 for Ambulance: Marketing EMS in Mumbai, Audiences 1298 may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Global Business .
Environmental challenges
– Audiences 1298 needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Audiences 1298 can take advantage of this fund but it will also bring new competitors in the Global Business industry.
Consumer confidence and its impact on Audiences 1298 demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Audiences 1298 needs to understand the core reasons impacting the Global Business industry. This will help it in building a better workplace.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Audiences 1298 business can come under increasing regulations regarding data privacy, data security, etc.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Audiences 1298.
Increasing wage structure of Audiences 1298
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Audiences 1298.
Weighted SWOT Analysis of Dial 1298 for Ambulance: Marketing EMS in Mumbai Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Dial 1298 for Ambulance: Marketing EMS in Mumbai needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Dial 1298 for Ambulance: Marketing EMS in Mumbai is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Dial 1298 for Ambulance: Marketing EMS in Mumbai is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Dial 1298 for Ambulance: Marketing EMS in Mumbai is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Audiences 1298 needs to make to build a sustainable competitive advantage.