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The Cellphone Industry from the Origins to Deregulation, Industry Note SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of The Cellphone Industry from the Origins to Deregulation, Industry Note


This case series is designed to illustrate the specificities of competition in poor and developing economies and, more specifically, competition at the Base of the Pyramid. It is composed of four documents: two company cases, a country note, and an industry note. The company cases describe the competitive dynamics between two international telecom companies, Orange and MTN, in the Cameroonian telecom market. Each company case begins with a brief history of the company, followed by a description of the company's global strategy and of its entry into Cameroon. It goes on to describe the competitive dynamics in Cameroon from the company's perspective, and, particularly, the moves and counter-moves undertaken by each competitor to gain market share. Finally, the case describes the company's Corporate Social Responsibility initiatives, globally and in Cameroon. The case series also includes two background notes. The first note describes the evolution and the basic technical characteristics of the cell phone industry. The second note provides an introduction to the geography, history, and economy of Cameroon, with a particular focus on the socio-economic conditions of the country's population. Taken together, this case series allows a discussion of competition at the Base of the Pyramid, including both business and ethical aspects.

Authors :: Miguel Rivera-Santos, Carlos Rufin

Topics :: Global Business

Tags :: Ethics, International business, Social responsibility, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "The Cellphone Industry from the Origins to Deregulation, Industry Note" written by Miguel Rivera-Santos, Carlos Rufin includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Cameroon Note facing as an external strategic factors. Some of the topics covered in The Cellphone Industry from the Origins to Deregulation, Industry Note case study are - Strategic Management Strategies, Ethics, International business, Social responsibility and Global Business.


Some of the macro environment factors that can be used to understand the The Cellphone Industry from the Origins to Deregulation, Industry Note casestudy better are - – banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing household debt because of falling income levels, increasing government debt because of Covid-19 spendings, technology disruption, increasing energy prices, increasing commodity prices, geopolitical disruptions, supply chains are disrupted by pandemic , increasing inequality as vast percentage of new income is going to the top 1%, etc



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Introduction to SWOT Analysis of The Cellphone Industry from the Origins to Deregulation, Industry Note


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in The Cellphone Industry from the Origins to Deregulation, Industry Note case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Cameroon Note, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Cameroon Note operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of The Cellphone Industry from the Origins to Deregulation, Industry Note can be done for the following purposes –
1. Strategic planning using facts provided in The Cellphone Industry from the Origins to Deregulation, Industry Note case study
2. Improving business portfolio management of Cameroon Note
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Cameroon Note




Strengths The Cellphone Industry from the Origins to Deregulation, Industry Note | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Cameroon Note in The Cellphone Industry from the Origins to Deregulation, Industry Note Harvard Business Review case study are -

Organizational Resilience of Cameroon Note

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Cameroon Note does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Sustainable margins compare to other players in Global Business industry

– The Cellphone Industry from the Origins to Deregulation, Industry Note firm has clearly differentiated products in the market place. This has enabled Cameroon Note to fetch slight price premium compare to the competitors in the Global Business industry. The sustainable margins have also helped Cameroon Note to invest into research and development (R&D) and innovation.

Innovation driven organization

– Cameroon Note is one of the most innovative firm in sector. Manager in The Cellphone Industry from the Origins to Deregulation, Industry Note Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Superior customer experience

– The customer experience strategy of Cameroon Note in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Learning organization

- Cameroon Note is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Cameroon Note is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in The Cellphone Industry from the Origins to Deregulation, Industry Note Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Highly skilled collaborators

– Cameroon Note has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in The Cellphone Industry from the Origins to Deregulation, Industry Note HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

High brand equity

– Cameroon Note has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Cameroon Note to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Effective Research and Development (R&D)

– Cameroon Note has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study The Cellphone Industry from the Origins to Deregulation, Industry Note - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Analytics focus

– Cameroon Note is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Miguel Rivera-Santos, Carlos Rufin can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Ability to lead change in Global Business field

– Cameroon Note is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Cameroon Note in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Strong track record of project management

– Cameroon Note is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Low bargaining power of suppliers

– Suppliers of Cameroon Note in the sector have low bargaining power. The Cellphone Industry from the Origins to Deregulation, Industry Note has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Cameroon Note to manage not only supply disruptions but also source products at highly competitive prices.






Weaknesses The Cellphone Industry from the Origins to Deregulation, Industry Note | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of The Cellphone Industry from the Origins to Deregulation, Industry Note are -

Lack of clear differentiation of Cameroon Note products

– To increase the profitability and margins on the products, Cameroon Note needs to provide more differentiated products than what it is currently offering in the marketplace.

High operating costs

– Compare to the competitors, firm in the HBR case study The Cellphone Industry from the Origins to Deregulation, Industry Note has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Cameroon Note 's lucrative customers.

Slow decision making process

– As mentioned earlier in the report, Cameroon Note has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Cameroon Note even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Products dominated business model

– Even though Cameroon Note has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - The Cellphone Industry from the Origins to Deregulation, Industry Note should strive to include more intangible value offerings along with its core products and services.

Aligning sales with marketing

– It come across in the case study The Cellphone Industry from the Origins to Deregulation, Industry Note that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case The Cellphone Industry from the Origins to Deregulation, Industry Note can leverage the sales team experience to cultivate customer relationships as Cameroon Note is planning to shift buying processes online.

Increasing silos among functional specialists

– The organizational structure of Cameroon Note is dominated by functional specialists. It is not different from other players in the Global Business segment. Cameroon Note needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Cameroon Note to focus more on services rather than just following the product oriented approach.

High cash cycle compare to competitors

Cameroon Note has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study The Cellphone Industry from the Origins to Deregulation, Industry Note, is just above the industry average. Cameroon Note needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Slow to strategic competitive environment developments

– As The Cellphone Industry from the Origins to Deregulation, Industry Note HBR case study mentions - Cameroon Note takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study The Cellphone Industry from the Origins to Deregulation, Industry Note, in the dynamic environment Cameroon Note has struggled to respond to the nimble upstart competition. Cameroon Note has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Interest costs

– Compare to the competition, Cameroon Note has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.




Opportunities The Cellphone Industry from the Origins to Deregulation, Industry Note | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study The Cellphone Industry from the Origins to Deregulation, Industry Note are -

Building a culture of innovation

– managers at Cameroon Note can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Global Business segment.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Cameroon Note can use these opportunities to build new business models that can help the communities that Cameroon Note operates in. Secondly it can use opportunities from government spending in Global Business sector.

Creating value in data economy

– The success of analytics program of Cameroon Note has opened avenues for new revenue streams for the organization in the industry. This can help Cameroon Note to build a more holistic ecosystem as suggested in the The Cellphone Industry from the Origins to Deregulation, Industry Note case study. Cameroon Note can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Leveraging digital technologies

– Cameroon Note can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Cameroon Note in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Global Business segment, and it will provide faster access to the consumers.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Cameroon Note to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Cameroon Note to hire the very best people irrespective of their geographical location.

Loyalty marketing

– Cameroon Note has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Global Business industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Cameroon Note can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Cameroon Note can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Cameroon Note can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Learning at scale

– Online learning technologies has now opened space for Cameroon Note to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Developing new processes and practices

– Cameroon Note can develop new processes and procedures in Global Business industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Cameroon Note in the consumer business. Now Cameroon Note can target international markets with far fewer capital restrictions requirements than the existing system.

Low interest rates

– Even though inflation is raising its head in most developed economies, Cameroon Note can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.




Threats The Cellphone Industry from the Origins to Deregulation, Industry Note External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study The Cellphone Industry from the Origins to Deregulation, Industry Note are -

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Cameroon Note needs to understand the core reasons impacting the Global Business industry. This will help it in building a better workplace.

Consumer confidence and its impact on Cameroon Note demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Cameroon Note will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Stagnating economy with rate increase

– Cameroon Note can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Increasing wage structure of Cameroon Note

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Cameroon Note.

Technology acceleration in Forth Industrial Revolution

– Cameroon Note has witnessed rapid integration of technology during Covid-19 in the Global Business industry. As one of the leading players in the industry, Cameroon Note needs to keep up with the evolution of technology in the Global Business sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Cameroon Note in the Global Business industry. The Global Business industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Cameroon Note in the Global Business sector and impact the bottomline of the organization.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Cameroon Note with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Shortening product life cycle

– it is one of the major threat that Cameroon Note is facing in Global Business sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Cameroon Note.




Weighted SWOT Analysis of The Cellphone Industry from the Origins to Deregulation, Industry Note Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study The Cellphone Industry from the Origins to Deregulation, Industry Note needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study The Cellphone Industry from the Origins to Deregulation, Industry Note is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study The Cellphone Industry from the Origins to Deregulation, Industry Note is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of The Cellphone Industry from the Origins to Deregulation, Industry Note is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Cameroon Note needs to make to build a sustainable competitive advantage.



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