Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Global Business
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer
The case tells the story of Familitet, a small social enterprise in Ryazan, Russia, and its CEO, Tatiana Gschwend. In the post-Soviet world, where institutions are still very traditional, Familitet fills certain gaps. By offering classes in family and perinatal yoga, speech therapy, and social skills; organizing workshops on marital and parental psychology, breastfeeding, and anthropology; and offering the support of a midwife, Familitet has made its mark as a trail blazer. The case describes events that took place in 2015, when Familitet was experiencing the impact of the economic crisis caused by Western sanctions. That same year, the company had been approached by a Kazakh company wishing to explore the possibility of opening a franchise - an opportunity that could be advantageous to Familitet both during the crisis and over the long term. Tatiana and her team had to decide how to respond to the crisis by adapting their business model in Ryazan and choosing the optimal business model for the Kazakh market.
Swot Analysis of "Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer" written by Ekaterina Turkina includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Familitet Tatiana facing as an external strategic factors. Some of the topics covered in Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer case study are - Strategic Management Strategies, Innovation, Recession and Global Business.
Some of the macro environment factors that can be used to understand the Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer casestudy better are - – technology disruption, digital marketing is dominated by two big players Facebook and Google, cloud computing is disrupting traditional business models, supply chains are disrupted by pandemic , there is increasing trade war between United States & China, increasing commodity prices, increasing energy prices,
talent flight as more people leaving formal jobs, increasing government debt because of Covid-19 spendings, etc
Introduction to SWOT Analysis of Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Familitet Tatiana, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Familitet Tatiana operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer can be done for the following purposes –
1. Strategic planning using facts provided in Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer case study
2. Improving business portfolio management of Familitet Tatiana
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Familitet Tatiana
Strengths Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Familitet Tatiana in Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer Harvard Business Review case study are -
Strong track record of project management
– Familitet Tatiana is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Highly skilled collaborators
– Familitet Tatiana has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Training and development
– Familitet Tatiana has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Diverse revenue streams
– Familitet Tatiana is present in almost all the verticals within the industry. This has provided firm in Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Innovation driven organization
– Familitet Tatiana is one of the most innovative firm in sector. Manager in Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Effective Research and Development (R&D)
– Familitet Tatiana has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Sustainable margins compare to other players in Global Business industry
– Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer firm has clearly differentiated products in the market place. This has enabled Familitet Tatiana to fetch slight price premium compare to the competitors in the Global Business industry. The sustainable margins have also helped Familitet Tatiana to invest into research and development (R&D) and innovation.
Successful track record of launching new products
– Familitet Tatiana has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Familitet Tatiana has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Analytics focus
– Familitet Tatiana is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Ekaterina Turkina can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Low bargaining power of suppliers
– Suppliers of Familitet Tatiana in the sector have low bargaining power. Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Familitet Tatiana to manage not only supply disruptions but also source products at highly competitive prices.
Digital Transformation in Global Business segment
- digital transformation varies from industry to industry. For Familitet Tatiana digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Familitet Tatiana has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Organizational Resilience of Familitet Tatiana
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Familitet Tatiana does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Weaknesses Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer are -
Need for greater diversity
– Familitet Tatiana has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
High operating costs
– Compare to the competitors, firm in the HBR case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Familitet Tatiana 's lucrative customers.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer, in the dynamic environment Familitet Tatiana has struggled to respond to the nimble upstart competition. Familitet Tatiana has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Familitet Tatiana has relatively successful track record of launching new products.
Slow decision making process
– As mentioned earlier in the report, Familitet Tatiana has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Familitet Tatiana even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
Workers concerns about automation
– As automation is fast increasing in the segment, Familitet Tatiana needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
Skills based hiring
– The stress on hiring functional specialists at Familitet Tatiana has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Lack of clear differentiation of Familitet Tatiana products
– To increase the profitability and margins on the products, Familitet Tatiana needs to provide more differentiated products than what it is currently offering in the marketplace.
Products dominated business model
– Even though Familitet Tatiana has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer should strive to include more intangible value offerings along with its core products and services.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Familitet Tatiana is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer, it seems that the employees of Familitet Tatiana don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Opportunities Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer are -
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Global Business industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Familitet Tatiana can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Familitet Tatiana can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Better consumer reach
– The expansion of the 5G network will help Familitet Tatiana to increase its market reach. Familitet Tatiana will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Familitet Tatiana to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Familitet Tatiana in the consumer business. Now Familitet Tatiana can target international markets with far fewer capital restrictions requirements than the existing system.
Building a culture of innovation
– managers at Familitet Tatiana can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Global Business segment.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Familitet Tatiana to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Familitet Tatiana to hire the very best people irrespective of their geographical location.
Using analytics as competitive advantage
– Familitet Tatiana has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Familitet Tatiana to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Familitet Tatiana in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Global Business segment, and it will provide faster access to the consumers.
Buying journey improvements
– Familitet Tatiana can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Familitet Tatiana can use these opportunities to build new business models that can help the communities that Familitet Tatiana operates in. Secondly it can use opportunities from government spending in Global Business sector.
Manufacturing automation
– Familitet Tatiana can use the latest technology developments to improve its manufacturing and designing process in Global Business segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Learning at scale
– Online learning technologies has now opened space for Familitet Tatiana to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Familitet Tatiana can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Threats Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer are -
High dependence on third party suppliers
– Familitet Tatiana high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Familitet Tatiana business can come under increasing regulations regarding data privacy, data security, etc.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Familitet Tatiana can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer .
Stagnating economy with rate increase
– Familitet Tatiana can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Familitet Tatiana.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Familitet Tatiana will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Increasing wage structure of Familitet Tatiana
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Familitet Tatiana.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer, Familitet Tatiana may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Global Business .
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Familitet Tatiana in the Global Business industry. The Global Business industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Shortening product life cycle
– it is one of the major threat that Familitet Tatiana is facing in Global Business sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Easy access to finance
– Easy access to finance in Global Business field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Familitet Tatiana can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Weighted SWOT Analysis of Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Familitet Tatiana needs to make to build a sustainable competitive advantage.
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