Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Global Business
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer
The case tells the story of Familitet, a small social enterprise in Ryazan, Russia, and its CEO, Tatiana Gschwend. In the post-Soviet world, where institutions are still very traditional, Familitet fills certain gaps. By offering classes in family and perinatal yoga, speech therapy, and social skills; organizing workshops on marital and parental psychology, breastfeeding, and anthropology; and offering the support of a midwife, Familitet has made its mark as a trail blazer. The case describes events that took place in 2015, when Familitet was experiencing the impact of the economic crisis caused by Western sanctions. That same year, the company had been approached by a Kazakh company wishing to explore the possibility of opening a franchise - an opportunity that could be advantageous to Familitet both during the crisis and over the long term. Tatiana and her team had to decide how to respond to the crisis by adapting their business model in Ryazan and choosing the optimal business model for the Kazakh market.
Swot Analysis of "Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer" written by Ekaterina Turkina includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Familitet Tatiana facing as an external strategic factors. Some of the topics covered in Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer case study are - Strategic Management Strategies, Innovation, Recession and Global Business.
Some of the macro environment factors that can be used to understand the Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer casestudy better are - – increasing inequality as vast percentage of new income is going to the top 1%, talent flight as more people leaving formal jobs, there is backlash against globalization, competitive advantages are harder to sustain because of technology dispersion, geopolitical disruptions, wage bills are increasing, central banks are concerned over increasing inflation,
cloud computing is disrupting traditional business models, customer relationship management is fast transforming because of increasing concerns over data privacy, etc
Introduction to SWOT Analysis of Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Familitet Tatiana, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Familitet Tatiana operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer can be done for the following purposes –
1. Strategic planning using facts provided in Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer case study
2. Improving business portfolio management of Familitet Tatiana
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Familitet Tatiana
Strengths Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Familitet Tatiana in Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer Harvard Business Review case study are -
Effective Research and Development (R&D)
– Familitet Tatiana has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Sustainable margins compare to other players in Global Business industry
– Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer firm has clearly differentiated products in the market place. This has enabled Familitet Tatiana to fetch slight price premium compare to the competitors in the Global Business industry. The sustainable margins have also helped Familitet Tatiana to invest into research and development (R&D) and innovation.
Learning organization
- Familitet Tatiana is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Familitet Tatiana is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Innovation driven organization
– Familitet Tatiana is one of the most innovative firm in sector. Manager in Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Ability to lead change in Global Business field
– Familitet Tatiana is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Familitet Tatiana in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Strong track record of project management
– Familitet Tatiana is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Training and development
– Familitet Tatiana has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
High brand equity
– Familitet Tatiana has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Familitet Tatiana to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
High switching costs
– The high switching costs that Familitet Tatiana has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Organizational Resilience of Familitet Tatiana
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Familitet Tatiana does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Low bargaining power of suppliers
– Suppliers of Familitet Tatiana in the sector have low bargaining power. Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Familitet Tatiana to manage not only supply disruptions but also source products at highly competitive prices.
Highly skilled collaborators
– Familitet Tatiana has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Weaknesses Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer are -
Slow to strategic competitive environment developments
– As Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer HBR case study mentions - Familitet Tatiana takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
Skills based hiring
– The stress on hiring functional specialists at Familitet Tatiana has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Interest costs
– Compare to the competition, Familitet Tatiana has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Capital Spending Reduction
– Even during the low interest decade, Familitet Tatiana has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer, in the dynamic environment Familitet Tatiana has struggled to respond to the nimble upstart competition. Familitet Tatiana has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Workers concerns about automation
– As automation is fast increasing in the segment, Familitet Tatiana needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
Aligning sales with marketing
– It come across in the case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer can leverage the sales team experience to cultivate customer relationships as Familitet Tatiana is planning to shift buying processes online.
High bargaining power of channel partners
– Because of the regulatory requirements, Ekaterina Turkina suggests that, Familitet Tatiana is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.
No frontier risks strategy
– After analyzing the HBR case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer, it seems that company is thinking about the frontier risks that can impact Global Business strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
Slow decision making process
– As mentioned earlier in the report, Familitet Tatiana has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Familitet Tatiana even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
High operating costs
– Compare to the competitors, firm in the HBR case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Familitet Tatiana 's lucrative customers.
Opportunities Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer are -
Lowering marketing communication costs
– 5G expansion will open new opportunities for Familitet Tatiana in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Global Business segment, and it will provide faster access to the consumers.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Familitet Tatiana can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Global Business industry, but it has also influenced the consumer preferences. Familitet Tatiana can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Familitet Tatiana to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Familitet Tatiana to hire the very best people irrespective of their geographical location.
Loyalty marketing
– Familitet Tatiana has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Familitet Tatiana is facing challenges because of the dominance of functional experts in the organization. Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Learning at scale
– Online learning technologies has now opened space for Familitet Tatiana to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Buying journey improvements
– Familitet Tatiana can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Familitet Tatiana can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Using analytics as competitive advantage
– Familitet Tatiana has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Familitet Tatiana to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Familitet Tatiana can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Global Business industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Familitet Tatiana can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Familitet Tatiana can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Leveraging digital technologies
– Familitet Tatiana can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Threats Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer are -
Increasing wage structure of Familitet Tatiana
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Familitet Tatiana.
Environmental challenges
– Familitet Tatiana needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Familitet Tatiana can take advantage of this fund but it will also bring new competitors in the Global Business industry.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Familitet Tatiana business can come under increasing regulations regarding data privacy, data security, etc.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Familitet Tatiana needs to understand the core reasons impacting the Global Business industry. This will help it in building a better workplace.
Easy access to finance
– Easy access to finance in Global Business field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Familitet Tatiana can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer, Familitet Tatiana may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Global Business .
Regulatory challenges
– Familitet Tatiana needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Global Business industry regulations.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Familitet Tatiana with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Familitet Tatiana.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Familitet Tatiana in the Global Business industry. The Global Business industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Shortening product life cycle
– it is one of the major threat that Familitet Tatiana is facing in Global Business sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Weighted SWOT Analysis of Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Familitet Tatiana needs to make to build a sustainable competitive advantage.
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