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Learning to Lead in China: Antonio Scarsi Takes Command SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Learning to Lead in China: Antonio Scarsi Takes Command


This case, presented in an interesting cartoon format, describes the first week after Antonio Scarsi (disguised), an expatriate executive, takes on the role of CEO in a poorly performing and demoralized domestic Chinese company. Although Antonio had extensive China experience, including considerable language capabilities, he knew little about this company, in which he was the only non-Chinese employee, and had never before worked outside of the support network of a major multinational corporation. He aimed to turn around the company in six months. His challenge was how to learn about the firm as quickly and effectively as possible and signal his intentions to revitalize it to the employees. This case might be used in conjunction with the case titled "Michael Faye Goes To China" (IMD322). Together the two cases focus on the theme "Learning about Leading in China", and encourage participants to consider the very different learning styles and common leadership traits of two expatriate executives facing compelling managerial challenges in growing their Chinese business. The cases stimulate participants to reflect on: 1) what their own leadership and learning styles are like, and their implications; 2) what they could do to become more effective and efficient leaders and learners in any new assignment; and 3) how to learn from one another during class discussion.

Authors :: William A. Fischer, Rebecca Chung

Topics :: Global Business

Tags :: Emerging markets, Leadership, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Learning to Lead in China: Antonio Scarsi Takes Command" written by William A. Fischer, Rebecca Chung includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Antonio Scarsi facing as an external strategic factors. Some of the topics covered in Learning to Lead in China: Antonio Scarsi Takes Command case study are - Strategic Management Strategies, Emerging markets, Leadership and Global Business.


Some of the macro environment factors that can be used to understand the Learning to Lead in China: Antonio Scarsi Takes Command casestudy better are - – challanges to central banks by blockchain based private currencies, geopolitical disruptions, wage bills are increasing, central banks are concerned over increasing inflation, increasing inequality as vast percentage of new income is going to the top 1%, there is backlash against globalization, increasing government debt because of Covid-19 spendings, increasing transportation and logistics costs, customer relationship management is fast transforming because of increasing concerns over data privacy, etc



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Introduction to SWOT Analysis of Learning to Lead in China: Antonio Scarsi Takes Command


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Learning to Lead in China: Antonio Scarsi Takes Command case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Antonio Scarsi, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Antonio Scarsi operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Learning to Lead in China: Antonio Scarsi Takes Command can be done for the following purposes –
1. Strategic planning using facts provided in Learning to Lead in China: Antonio Scarsi Takes Command case study
2. Improving business portfolio management of Antonio Scarsi
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Antonio Scarsi




Strengths Learning to Lead in China: Antonio Scarsi Takes Command | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Antonio Scarsi in Learning to Lead in China: Antonio Scarsi Takes Command Harvard Business Review case study are -

Operational resilience

– The operational resilience strategy in the Learning to Lead in China: Antonio Scarsi Takes Command Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Organizational Resilience of Antonio Scarsi

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Antonio Scarsi does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Effective Research and Development (R&D)

– Antonio Scarsi has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Learning to Lead in China: Antonio Scarsi Takes Command - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Cross disciplinary teams

– Horizontal connected teams at the Antonio Scarsi are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Highly skilled collaborators

– Antonio Scarsi has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Learning to Lead in China: Antonio Scarsi Takes Command HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Learning organization

- Antonio Scarsi is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Antonio Scarsi is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Learning to Lead in China: Antonio Scarsi Takes Command Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Innovation driven organization

– Antonio Scarsi is one of the most innovative firm in sector. Manager in Learning to Lead in China: Antonio Scarsi Takes Command Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Strong track record of project management

– Antonio Scarsi is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Digital Transformation in Global Business segment

- digital transformation varies from industry to industry. For Antonio Scarsi digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Antonio Scarsi has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Successful track record of launching new products

– Antonio Scarsi has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Antonio Scarsi has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Training and development

– Antonio Scarsi has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Learning to Lead in China: Antonio Scarsi Takes Command Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

High brand equity

– Antonio Scarsi has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Antonio Scarsi to keep acquiring new customers and building profitable relationship with both the new and loyal customers.






Weaknesses Learning to Lead in China: Antonio Scarsi Takes Command | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Learning to Lead in China: Antonio Scarsi Takes Command are -

Aligning sales with marketing

– It come across in the case study Learning to Lead in China: Antonio Scarsi Takes Command that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Learning to Lead in China: Antonio Scarsi Takes Command can leverage the sales team experience to cultivate customer relationships as Antonio Scarsi is planning to shift buying processes online.

Slow decision making process

– As mentioned earlier in the report, Antonio Scarsi has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Antonio Scarsi even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Learning to Lead in China: Antonio Scarsi Takes Command HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Antonio Scarsi has relatively successful track record of launching new products.

Interest costs

– Compare to the competition, Antonio Scarsi has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Skills based hiring

– The stress on hiring functional specialists at Antonio Scarsi has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Antonio Scarsi is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Learning to Lead in China: Antonio Scarsi Takes Command can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Lack of clear differentiation of Antonio Scarsi products

– To increase the profitability and margins on the products, Antonio Scarsi needs to provide more differentiated products than what it is currently offering in the marketplace.

Increasing silos among functional specialists

– The organizational structure of Antonio Scarsi is dominated by functional specialists. It is not different from other players in the Global Business segment. Antonio Scarsi needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Antonio Scarsi to focus more on services rather than just following the product oriented approach.

High operating costs

– Compare to the competitors, firm in the HBR case study Learning to Lead in China: Antonio Scarsi Takes Command has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Antonio Scarsi 's lucrative customers.

Low market penetration in new markets

– Outside its home market of Antonio Scarsi, firm in the HBR case study Learning to Lead in China: Antonio Scarsi Takes Command needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Need for greater diversity

– Antonio Scarsi has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.




Opportunities Learning to Lead in China: Antonio Scarsi Takes Command | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Learning to Lead in China: Antonio Scarsi Takes Command are -

Using analytics as competitive advantage

– Antonio Scarsi has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Learning to Lead in China: Antonio Scarsi Takes Command - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Antonio Scarsi to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Antonio Scarsi can use these opportunities to build new business models that can help the communities that Antonio Scarsi operates in. Secondly it can use opportunities from government spending in Global Business sector.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Antonio Scarsi can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Better consumer reach

– The expansion of the 5G network will help Antonio Scarsi to increase its market reach. Antonio Scarsi will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Developing new processes and practices

– Antonio Scarsi can develop new processes and procedures in Global Business industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Building a culture of innovation

– managers at Antonio Scarsi can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Global Business segment.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Antonio Scarsi can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Learning to Lead in China: Antonio Scarsi Takes Command, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Low interest rates

– Even though inflation is raising its head in most developed economies, Antonio Scarsi can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Leveraging digital technologies

– Antonio Scarsi can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Antonio Scarsi can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Antonio Scarsi to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Antonio Scarsi to hire the very best people irrespective of their geographical location.

Loyalty marketing

– Antonio Scarsi has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Buying journey improvements

– Antonio Scarsi can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Learning to Lead in China: Antonio Scarsi Takes Command suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.




Threats Learning to Lead in China: Antonio Scarsi Takes Command External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Learning to Lead in China: Antonio Scarsi Takes Command are -

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Antonio Scarsi.

Shortening product life cycle

– it is one of the major threat that Antonio Scarsi is facing in Global Business sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Antonio Scarsi can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Learning to Lead in China: Antonio Scarsi Takes Command .

High dependence on third party suppliers

– Antonio Scarsi high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Antonio Scarsi needs to understand the core reasons impacting the Global Business industry. This will help it in building a better workplace.

Consumer confidence and its impact on Antonio Scarsi demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Environmental challenges

– Antonio Scarsi needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Antonio Scarsi can take advantage of this fund but it will also bring new competitors in the Global Business industry.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Learning to Lead in China: Antonio Scarsi Takes Command, Antonio Scarsi may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Global Business .

Easy access to finance

– Easy access to finance in Global Business field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Antonio Scarsi can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Antonio Scarsi will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Antonio Scarsi with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Antonio Scarsi in the Global Business sector and impact the bottomline of the organization.




Weighted SWOT Analysis of Learning to Lead in China: Antonio Scarsi Takes Command Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Learning to Lead in China: Antonio Scarsi Takes Command needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Learning to Lead in China: Antonio Scarsi Takes Command is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Learning to Lead in China: Antonio Scarsi Takes Command is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Learning to Lead in China: Antonio Scarsi Takes Command is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Antonio Scarsi needs to make to build a sustainable competitive advantage.



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