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Roll Back Malaria and BCG: the Change Initiative SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Roll Back Malaria and BCG: the Change Initiative


Roll Back Malaria, a global partnership dedicated to fighting malaria has not met its founders' expectations of effectively combatting malaria. In 2005, after several internal evaluations, RBM leadership has decided to engage the Boston Consulting Group to work on a Change Initiative that when completed will enable RBM to address the eradication of malaria both more effectively and through larger scale efforts. However, the Initiative has become derailed after BCG's first major presentation to the RBM board. Will this end the Change Initiative prematurely?

Authors :: Nava Ashraf, Rachel Gordon, Catherine Ross

Topics :: Global Business

Tags :: Communication, Health, Influence, International business, Joint ventures, Leadership, Leading teams, Negotiations, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Roll Back Malaria and BCG: the Change Initiative" written by Nava Ashraf, Rachel Gordon, Catherine Ross includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Malaria Rbm facing as an external strategic factors. Some of the topics covered in Roll Back Malaria and BCG: the Change Initiative case study are - Strategic Management Strategies, Communication, Health, Influence, International business, Joint ventures, Leadership, Leading teams, Negotiations and Global Business.


Some of the macro environment factors that can be used to understand the Roll Back Malaria and BCG: the Change Initiative casestudy better are - – there is backlash against globalization, digital marketing is dominated by two big players Facebook and Google, supply chains are disrupted by pandemic , geopolitical disruptions, increasing government debt because of Covid-19 spendings, central banks are concerned over increasing inflation, challanges to central banks by blockchain based private currencies, competitive advantages are harder to sustain because of technology dispersion, increasing commodity prices, etc



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Introduction to SWOT Analysis of Roll Back Malaria and BCG: the Change Initiative


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Roll Back Malaria and BCG: the Change Initiative case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Malaria Rbm, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Malaria Rbm operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Roll Back Malaria and BCG: the Change Initiative can be done for the following purposes –
1. Strategic planning using facts provided in Roll Back Malaria and BCG: the Change Initiative case study
2. Improving business portfolio management of Malaria Rbm
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Malaria Rbm




Strengths Roll Back Malaria and BCG: the Change Initiative | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Malaria Rbm in Roll Back Malaria and BCG: the Change Initiative Harvard Business Review case study are -

Cross disciplinary teams

– Horizontal connected teams at the Malaria Rbm are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Ability to recruit top talent

– Malaria Rbm is one of the leading recruiters in the industry. Managers in the Roll Back Malaria and BCG: the Change Initiative are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Sustainable margins compare to other players in Global Business industry

– Roll Back Malaria and BCG: the Change Initiative firm has clearly differentiated products in the market place. This has enabled Malaria Rbm to fetch slight price premium compare to the competitors in the Global Business industry. The sustainable margins have also helped Malaria Rbm to invest into research and development (R&D) and innovation.

Learning organization

- Malaria Rbm is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Malaria Rbm is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Roll Back Malaria and BCG: the Change Initiative Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Ability to lead change in Global Business field

– Malaria Rbm is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Malaria Rbm in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Highly skilled collaborators

– Malaria Rbm has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Roll Back Malaria and BCG: the Change Initiative HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Superior customer experience

– The customer experience strategy of Malaria Rbm in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Effective Research and Development (R&D)

– Malaria Rbm has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Roll Back Malaria and BCG: the Change Initiative - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Low bargaining power of suppliers

– Suppliers of Malaria Rbm in the sector have low bargaining power. Roll Back Malaria and BCG: the Change Initiative has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Malaria Rbm to manage not only supply disruptions but also source products at highly competitive prices.

Analytics focus

– Malaria Rbm is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Nava Ashraf, Rachel Gordon, Catherine Ross can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Digital Transformation in Global Business segment

- digital transformation varies from industry to industry. For Malaria Rbm digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Malaria Rbm has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Successful track record of launching new products

– Malaria Rbm has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Malaria Rbm has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.






Weaknesses Roll Back Malaria and BCG: the Change Initiative | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Roll Back Malaria and BCG: the Change Initiative are -

Aligning sales with marketing

– It come across in the case study Roll Back Malaria and BCG: the Change Initiative that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Roll Back Malaria and BCG: the Change Initiative can leverage the sales team experience to cultivate customer relationships as Malaria Rbm is planning to shift buying processes online.

High bargaining power of channel partners

– Because of the regulatory requirements, Nava Ashraf, Rachel Gordon, Catherine Ross suggests that, Malaria Rbm is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Low market penetration in new markets

– Outside its home market of Malaria Rbm, firm in the HBR case study Roll Back Malaria and BCG: the Change Initiative needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Workers concerns about automation

– As automation is fast increasing in the segment, Malaria Rbm needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

No frontier risks strategy

– After analyzing the HBR case study Roll Back Malaria and BCG: the Change Initiative, it seems that company is thinking about the frontier risks that can impact Global Business strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Malaria Rbm supply chain. Even after few cautionary changes mentioned in the HBR case study - Roll Back Malaria and BCG: the Change Initiative, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Malaria Rbm vulnerable to further global disruptions in South East Asia.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Roll Back Malaria and BCG: the Change Initiative, it seems that the employees of Malaria Rbm don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Increasing silos among functional specialists

– The organizational structure of Malaria Rbm is dominated by functional specialists. It is not different from other players in the Global Business segment. Malaria Rbm needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Malaria Rbm to focus more on services rather than just following the product oriented approach.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Roll Back Malaria and BCG: the Change Initiative, is just above the industry average. Malaria Rbm needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Products dominated business model

– Even though Malaria Rbm has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Roll Back Malaria and BCG: the Change Initiative should strive to include more intangible value offerings along with its core products and services.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Malaria Rbm is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Roll Back Malaria and BCG: the Change Initiative can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.




Opportunities Roll Back Malaria and BCG: the Change Initiative | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Roll Back Malaria and BCG: the Change Initiative are -

Creating value in data economy

– The success of analytics program of Malaria Rbm has opened avenues for new revenue streams for the organization in the industry. This can help Malaria Rbm to build a more holistic ecosystem as suggested in the Roll Back Malaria and BCG: the Change Initiative case study. Malaria Rbm can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Building a culture of innovation

– managers at Malaria Rbm can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Global Business segment.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Malaria Rbm to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Malaria Rbm to hire the very best people irrespective of their geographical location.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Malaria Rbm can use these opportunities to build new business models that can help the communities that Malaria Rbm operates in. Secondly it can use opportunities from government spending in Global Business sector.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Malaria Rbm can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Leveraging digital technologies

– Malaria Rbm can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Malaria Rbm can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Malaria Rbm is facing challenges because of the dominance of functional experts in the organization. Roll Back Malaria and BCG: the Change Initiative case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Global Business industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Malaria Rbm can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Malaria Rbm can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Learning at scale

– Online learning technologies has now opened space for Malaria Rbm to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Malaria Rbm to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Better consumer reach

– The expansion of the 5G network will help Malaria Rbm to increase its market reach. Malaria Rbm will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Malaria Rbm in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Global Business segment, and it will provide faster access to the consumers.




Threats Roll Back Malaria and BCG: the Change Initiative External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Roll Back Malaria and BCG: the Change Initiative are -

Increasing wage structure of Malaria Rbm

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Malaria Rbm.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Malaria Rbm.

Consumer confidence and its impact on Malaria Rbm demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Malaria Rbm with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Malaria Rbm can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Roll Back Malaria and BCG: the Change Initiative .

Environmental challenges

– Malaria Rbm needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Malaria Rbm can take advantage of this fund but it will also bring new competitors in the Global Business industry.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Regulatory challenges

– Malaria Rbm needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Global Business industry regulations.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Roll Back Malaria and BCG: the Change Initiative, Malaria Rbm may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Global Business .

Shortening product life cycle

– it is one of the major threat that Malaria Rbm is facing in Global Business sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

High dependence on third party suppliers

– Malaria Rbm high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Malaria Rbm in the Global Business sector and impact the bottomline of the organization.




Weighted SWOT Analysis of Roll Back Malaria and BCG: the Change Initiative Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Roll Back Malaria and BCG: the Change Initiative needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Roll Back Malaria and BCG: the Change Initiative is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Roll Back Malaria and BCG: the Change Initiative is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Roll Back Malaria and BCG: the Change Initiative is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Malaria Rbm needs to make to build a sustainable competitive advantage.



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