Implementing Global Corporate Citizenship: An Integrated Business Framework SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Global Business
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Implementing Global Corporate Citizenship: An Integrated Business Framework
Recent economic, social-political, and natural disasters have all served to highlight the fragility of the global marketplace. As such, it is no longer questioned as to whether or not companies should be good corporate citizens; that is a given. Rather, concern in the 21st century centers on how businesses can become better global corporate citizens. Unfortunately, without clear guidance regarding how this may be accomplished, global corporate citizenship will remain a fringe activity and not become a critical component of an organization's core business strategy. The integrated framework presented herein identifies key elements and tips for implementing a business-based approach to global corporate citizenship.
Authors :: Victoria L. Crittenden, William F. Crittenden, Christopher C Pinney, Leyland Pitt
Swot Analysis of "Implementing Global Corporate Citizenship: An Integrated Business Framework" written by Victoria L. Crittenden, William F. Crittenden, Christopher C Pinney, Leyland Pitt includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Citizenship Corporate facing as an external strategic factors. Some of the topics covered in Implementing Global Corporate Citizenship: An Integrated Business Framework case study are - Strategic Management Strategies, Strategy and Global Business.
Some of the macro environment factors that can be used to understand the Implementing Global Corporate Citizenship: An Integrated Business Framework casestudy better are - – technology disruption, increasing inequality as vast percentage of new income is going to the top 1%, increasing commodity prices, there is increasing trade war between United States & China, talent flight as more people leaving formal jobs, increasing government debt because of Covid-19 spendings, increasing transportation and logistics costs,
there is backlash against globalization, cloud computing is disrupting traditional business models, etc
Introduction to SWOT Analysis of Implementing Global Corporate Citizenship: An Integrated Business Framework
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Implementing Global Corporate Citizenship: An Integrated Business Framework case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Citizenship Corporate, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Citizenship Corporate operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Implementing Global Corporate Citizenship: An Integrated Business Framework can be done for the following purposes –
1. Strategic planning using facts provided in Implementing Global Corporate Citizenship: An Integrated Business Framework case study
2. Improving business portfolio management of Citizenship Corporate
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Citizenship Corporate
Strengths Implementing Global Corporate Citizenship: An Integrated Business Framework | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Citizenship Corporate in Implementing Global Corporate Citizenship: An Integrated Business Framework Harvard Business Review case study are -
Ability to lead change in Global Business field
– Citizenship Corporate is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Citizenship Corporate in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Superior customer experience
– The customer experience strategy of Citizenship Corporate in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Diverse revenue streams
– Citizenship Corporate is present in almost all the verticals within the industry. This has provided firm in Implementing Global Corporate Citizenship: An Integrated Business Framework case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Digital Transformation in Global Business segment
- digital transformation varies from industry to industry. For Citizenship Corporate digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Citizenship Corporate has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Strong track record of project management
– Citizenship Corporate is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Analytics focus
– Citizenship Corporate is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Victoria L. Crittenden, William F. Crittenden, Christopher C Pinney, Leyland Pitt can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Highly skilled collaborators
– Citizenship Corporate has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Implementing Global Corporate Citizenship: An Integrated Business Framework HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Organizational Resilience of Citizenship Corporate
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Citizenship Corporate does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Learning organization
- Citizenship Corporate is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Citizenship Corporate is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Implementing Global Corporate Citizenship: An Integrated Business Framework Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Ability to recruit top talent
– Citizenship Corporate is one of the leading recruiters in the industry. Managers in the Implementing Global Corporate Citizenship: An Integrated Business Framework are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
High switching costs
– The high switching costs that Citizenship Corporate has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Low bargaining power of suppliers
– Suppliers of Citizenship Corporate in the sector have low bargaining power. Implementing Global Corporate Citizenship: An Integrated Business Framework has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Citizenship Corporate to manage not only supply disruptions but also source products at highly competitive prices.
Weaknesses Implementing Global Corporate Citizenship: An Integrated Business Framework | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Implementing Global Corporate Citizenship: An Integrated Business Framework are -
Low market penetration in new markets
– Outside its home market of Citizenship Corporate, firm in the HBR case study Implementing Global Corporate Citizenship: An Integrated Business Framework needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Increasing silos among functional specialists
– The organizational structure of Citizenship Corporate is dominated by functional specialists. It is not different from other players in the Global Business segment. Citizenship Corporate needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Citizenship Corporate to focus more on services rather than just following the product oriented approach.
Interest costs
– Compare to the competition, Citizenship Corporate has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
High cash cycle compare to competitors
Citizenship Corporate has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
Need for greater diversity
– Citizenship Corporate has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
Aligning sales with marketing
– It come across in the case study Implementing Global Corporate Citizenship: An Integrated Business Framework that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Implementing Global Corporate Citizenship: An Integrated Business Framework can leverage the sales team experience to cultivate customer relationships as Citizenship Corporate is planning to shift buying processes online.
No frontier risks strategy
– After analyzing the HBR case study Implementing Global Corporate Citizenship: An Integrated Business Framework, it seems that company is thinking about the frontier risks that can impact Global Business strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
Skills based hiring
– The stress on hiring functional specialists at Citizenship Corporate has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
High operating costs
– Compare to the competitors, firm in the HBR case study Implementing Global Corporate Citizenship: An Integrated Business Framework has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Citizenship Corporate 's lucrative customers.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study Implementing Global Corporate Citizenship: An Integrated Business Framework, in the dynamic environment Citizenship Corporate has struggled to respond to the nimble upstart competition. Citizenship Corporate has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Capital Spending Reduction
– Even during the low interest decade, Citizenship Corporate has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
Opportunities Implementing Global Corporate Citizenship: An Integrated Business Framework | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Implementing Global Corporate Citizenship: An Integrated Business Framework are -
Building a culture of innovation
– managers at Citizenship Corporate can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Global Business segment.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Citizenship Corporate can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Global Business industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Citizenship Corporate can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Citizenship Corporate can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Citizenship Corporate can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Citizenship Corporate is facing challenges because of the dominance of functional experts in the organization. Implementing Global Corporate Citizenship: An Integrated Business Framework case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Leveraging digital technologies
– Citizenship Corporate can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Using analytics as competitive advantage
– Citizenship Corporate has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Implementing Global Corporate Citizenship: An Integrated Business Framework - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Citizenship Corporate to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Loyalty marketing
– Citizenship Corporate has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Creating value in data economy
– The success of analytics program of Citizenship Corporate has opened avenues for new revenue streams for the organization in the industry. This can help Citizenship Corporate to build a more holistic ecosystem as suggested in the Implementing Global Corporate Citizenship: An Integrated Business Framework case study. Citizenship Corporate can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Citizenship Corporate can use these opportunities to build new business models that can help the communities that Citizenship Corporate operates in. Secondly it can use opportunities from government spending in Global Business sector.
Developing new processes and practices
– Citizenship Corporate can develop new processes and procedures in Global Business industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Buying journey improvements
– Citizenship Corporate can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Implementing Global Corporate Citizenship: An Integrated Business Framework suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Citizenship Corporate in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Global Business segment, and it will provide faster access to the consumers.
Threats Implementing Global Corporate Citizenship: An Integrated Business Framework External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Implementing Global Corporate Citizenship: An Integrated Business Framework are -
Increasing wage structure of Citizenship Corporate
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Citizenship Corporate.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Citizenship Corporate in the Global Business industry. The Global Business industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
High dependence on third party suppliers
– Citizenship Corporate high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Citizenship Corporate in the Global Business sector and impact the bottomline of the organization.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Citizenship Corporate.
Technology acceleration in Forth Industrial Revolution
– Citizenship Corporate has witnessed rapid integration of technology during Covid-19 in the Global Business industry. As one of the leading players in the industry, Citizenship Corporate needs to keep up with the evolution of technology in the Global Business sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Shortening product life cycle
– it is one of the major threat that Citizenship Corporate is facing in Global Business sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Citizenship Corporate will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Citizenship Corporate business can come under increasing regulations regarding data privacy, data security, etc.
Regulatory challenges
– Citizenship Corporate needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Global Business industry regulations.
Consumer confidence and its impact on Citizenship Corporate demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Weighted SWOT Analysis of Implementing Global Corporate Citizenship: An Integrated Business Framework Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Implementing Global Corporate Citizenship: An Integrated Business Framework needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Implementing Global Corporate Citizenship: An Integrated Business Framework is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Implementing Global Corporate Citizenship: An Integrated Business Framework is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Implementing Global Corporate Citizenship: An Integrated Business Framework is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Citizenship Corporate needs to make to build a sustainable competitive advantage.
