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Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video


Provides insider's perspective on Airbus Industries and competition in the industry.

Authors :: Benjamin Gomes-Casseres

Topics :: Global Business

Tags :: International business, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video" written by Benjamin Gomes-Casseres includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Pierson Insider's facing as an external strategic factors. Some of the topics covered in Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video case study are - Strategic Management Strategies, International business and Global Business.


Some of the macro environment factors that can be used to understand the Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video casestudy better are - – there is backlash against globalization, cloud computing is disrupting traditional business models, technology disruption, increasing government debt because of Covid-19 spendings, geopolitical disruptions, challanges to central banks by blockchain based private currencies, banking and financial system is disrupted by Bitcoin and other crypto currencies, digital marketing is dominated by two big players Facebook and Google, wage bills are increasing, etc



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Introduction to SWOT Analysis of Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Pierson Insider's, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Pierson Insider's operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video can be done for the following purposes –
1. Strategic planning using facts provided in Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video case study
2. Improving business portfolio management of Pierson Insider's
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Pierson Insider's




Strengths Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Pierson Insider's in Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video Harvard Business Review case study are -

High brand equity

– Pierson Insider's has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Pierson Insider's to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Successful track record of launching new products

– Pierson Insider's has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Pierson Insider's has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Training and development

– Pierson Insider's has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Learning organization

- Pierson Insider's is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Pierson Insider's is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

High switching costs

– The high switching costs that Pierson Insider's has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Sustainable margins compare to other players in Global Business industry

– Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video firm has clearly differentiated products in the market place. This has enabled Pierson Insider's to fetch slight price premium compare to the competitors in the Global Business industry. The sustainable margins have also helped Pierson Insider's to invest into research and development (R&D) and innovation.

Digital Transformation in Global Business segment

- digital transformation varies from industry to industry. For Pierson Insider's digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Pierson Insider's has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Cross disciplinary teams

– Horizontal connected teams at the Pierson Insider's are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Effective Research and Development (R&D)

– Pierson Insider's has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Analytics focus

– Pierson Insider's is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Benjamin Gomes-Casseres can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Low bargaining power of suppliers

– Suppliers of Pierson Insider's in the sector have low bargaining power. Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Pierson Insider's to manage not only supply disruptions but also source products at highly competitive prices.

Highly skilled collaborators

– Pierson Insider's has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.






Weaknesses Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video are -

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video, it seems that the employees of Pierson Insider's don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Skills based hiring

– The stress on hiring functional specialists at Pierson Insider's has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Pierson Insider's is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Need for greater diversity

– Pierson Insider's has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

No frontier risks strategy

– After analyzing the HBR case study Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video, it seems that company is thinking about the frontier risks that can impact Global Business strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Lack of clear differentiation of Pierson Insider's products

– To increase the profitability and margins on the products, Pierson Insider's needs to provide more differentiated products than what it is currently offering in the marketplace.

Interest costs

– Compare to the competition, Pierson Insider's has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Pierson Insider's has relatively successful track record of launching new products.

Low market penetration in new markets

– Outside its home market of Pierson Insider's, firm in the HBR case study Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Aligning sales with marketing

– It come across in the case study Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video can leverage the sales team experience to cultivate customer relationships as Pierson Insider's is planning to shift buying processes online.

High bargaining power of channel partners

– Because of the regulatory requirements, Benjamin Gomes-Casseres suggests that, Pierson Insider's is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.




Opportunities Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video are -

Buying journey improvements

– Pierson Insider's can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Developing new processes and practices

– Pierson Insider's can develop new processes and procedures in Global Business industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Loyalty marketing

– Pierson Insider's has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Global Business industry, but it has also influenced the consumer preferences. Pierson Insider's can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Pierson Insider's can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Global Business industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Pierson Insider's can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Pierson Insider's can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Creating value in data economy

– The success of analytics program of Pierson Insider's has opened avenues for new revenue streams for the organization in the industry. This can help Pierson Insider's to build a more holistic ecosystem as suggested in the Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video case study. Pierson Insider's can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Pierson Insider's can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Pierson Insider's can use these opportunities to build new business models that can help the communities that Pierson Insider's operates in. Secondly it can use opportunities from government spending in Global Business sector.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Pierson Insider's is facing challenges because of the dominance of functional experts in the organization. Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Building a culture of innovation

– managers at Pierson Insider's can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Global Business segment.

Low interest rates

– Even though inflation is raising its head in most developed economies, Pierson Insider's can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Using analytics as competitive advantage

– Pierson Insider's has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Pierson Insider's to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.




Threats Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video are -

Regulatory challenges

– Pierson Insider's needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Global Business industry regulations.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Pierson Insider's in the Global Business industry. The Global Business industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Pierson Insider's.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Pierson Insider's in the Global Business sector and impact the bottomline of the organization.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Pierson Insider's needs to understand the core reasons impacting the Global Business industry. This will help it in building a better workplace.

High dependence on third party suppliers

– Pierson Insider's high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Easy access to finance

– Easy access to finance in Global Business field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Pierson Insider's can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Shortening product life cycle

– it is one of the major threat that Pierson Insider's is facing in Global Business sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Pierson Insider's will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Pierson Insider's business can come under increasing regulations regarding data privacy, data security, etc.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Pierson Insider's with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.




Weighted SWOT Analysis of Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Pierson Insider's needs to make to build a sustainable competitive advantage.



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