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Rabobank Group: Leadership Role in Global Agribusiness SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Rabobank Group: Leadership Role in Global Agribusiness


The largest global agribusiness bank has lost its triple A rating and is rethinking its global strategy as the leading global food and agribusiness bank. How does it position itself in the vertical value-added global food system?

Authors :: Ray A. Goldberg, Harold F. Hogan Jr.

Topics :: Global Business

Tags :: Entrepreneurship, Growth strategy, International business, Leadership, Risk management, Strategy execution, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Rabobank Group: Leadership Role in Global Agribusiness" written by Ray A. Goldberg, Harold F. Hogan Jr. includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Agribusiness Global facing as an external strategic factors. Some of the topics covered in Rabobank Group: Leadership Role in Global Agribusiness case study are - Strategic Management Strategies, Entrepreneurship, Growth strategy, International business, Leadership, Risk management, Strategy execution and Global Business.


Some of the macro environment factors that can be used to understand the Rabobank Group: Leadership Role in Global Agribusiness casestudy better are - – wage bills are increasing, increasing commodity prices, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing inequality as vast percentage of new income is going to the top 1%, increasing government debt because of Covid-19 spendings, geopolitical disruptions, talent flight as more people leaving formal jobs, increasing household debt because of falling income levels, there is increasing trade war between United States & China, etc



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Introduction to SWOT Analysis of Rabobank Group: Leadership Role in Global Agribusiness


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Rabobank Group: Leadership Role in Global Agribusiness case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Agribusiness Global, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Agribusiness Global operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Rabobank Group: Leadership Role in Global Agribusiness can be done for the following purposes –
1. Strategic planning using facts provided in Rabobank Group: Leadership Role in Global Agribusiness case study
2. Improving business portfolio management of Agribusiness Global
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Agribusiness Global




Strengths Rabobank Group: Leadership Role in Global Agribusiness | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Agribusiness Global in Rabobank Group: Leadership Role in Global Agribusiness Harvard Business Review case study are -

Ability to lead change in Global Business field

– Agribusiness Global is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Agribusiness Global in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Successful track record of launching new products

– Agribusiness Global has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Agribusiness Global has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Digital Transformation in Global Business segment

- digital transformation varies from industry to industry. For Agribusiness Global digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Agribusiness Global has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Strong track record of project management

– Agribusiness Global is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Superior customer experience

– The customer experience strategy of Agribusiness Global in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Operational resilience

– The operational resilience strategy in the Rabobank Group: Leadership Role in Global Agribusiness Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Sustainable margins compare to other players in Global Business industry

– Rabobank Group: Leadership Role in Global Agribusiness firm has clearly differentiated products in the market place. This has enabled Agribusiness Global to fetch slight price premium compare to the competitors in the Global Business industry. The sustainable margins have also helped Agribusiness Global to invest into research and development (R&D) and innovation.

Analytics focus

– Agribusiness Global is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Ray A. Goldberg, Harold F. Hogan Jr. can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Innovation driven organization

– Agribusiness Global is one of the most innovative firm in sector. Manager in Rabobank Group: Leadership Role in Global Agribusiness Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Effective Research and Development (R&D)

– Agribusiness Global has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Rabobank Group: Leadership Role in Global Agribusiness - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Training and development

– Agribusiness Global has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Rabobank Group: Leadership Role in Global Agribusiness Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Organizational Resilience of Agribusiness Global

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Agribusiness Global does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.






Weaknesses Rabobank Group: Leadership Role in Global Agribusiness | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Rabobank Group: Leadership Role in Global Agribusiness are -

Slow to strategic competitive environment developments

– As Rabobank Group: Leadership Role in Global Agribusiness HBR case study mentions - Agribusiness Global takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Workers concerns about automation

– As automation is fast increasing in the segment, Agribusiness Global needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Agribusiness Global supply chain. Even after few cautionary changes mentioned in the HBR case study - Rabobank Group: Leadership Role in Global Agribusiness, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Agribusiness Global vulnerable to further global disruptions in South East Asia.

High bargaining power of channel partners

– Because of the regulatory requirements, Ray A. Goldberg, Harold F. Hogan Jr. suggests that, Agribusiness Global is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Lack of clear differentiation of Agribusiness Global products

– To increase the profitability and margins on the products, Agribusiness Global needs to provide more differentiated products than what it is currently offering in the marketplace.

Low market penetration in new markets

– Outside its home market of Agribusiness Global, firm in the HBR case study Rabobank Group: Leadership Role in Global Agribusiness needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Need for greater diversity

– Agribusiness Global has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Capital Spending Reduction

– Even during the low interest decade, Agribusiness Global has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Increasing silos among functional specialists

– The organizational structure of Agribusiness Global is dominated by functional specialists. It is not different from other players in the Global Business segment. Agribusiness Global needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Agribusiness Global to focus more on services rather than just following the product oriented approach.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Rabobank Group: Leadership Role in Global Agribusiness HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Agribusiness Global has relatively successful track record of launching new products.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Rabobank Group: Leadership Role in Global Agribusiness, is just above the industry average. Agribusiness Global needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.




Opportunities Rabobank Group: Leadership Role in Global Agribusiness | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Rabobank Group: Leadership Role in Global Agribusiness are -

Redefining models of collaboration and team work

– As explained in the weaknesses section, Agribusiness Global is facing challenges because of the dominance of functional experts in the organization. Rabobank Group: Leadership Role in Global Agribusiness case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Creating value in data economy

– The success of analytics program of Agribusiness Global has opened avenues for new revenue streams for the organization in the industry. This can help Agribusiness Global to build a more holistic ecosystem as suggested in the Rabobank Group: Leadership Role in Global Agribusiness case study. Agribusiness Global can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Agribusiness Global can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Global Business industry, but it has also influenced the consumer preferences. Agribusiness Global can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Agribusiness Global to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Agribusiness Global in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Global Business segment, and it will provide faster access to the consumers.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Agribusiness Global in the consumer business. Now Agribusiness Global can target international markets with far fewer capital restrictions requirements than the existing system.

Buying journey improvements

– Agribusiness Global can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Rabobank Group: Leadership Role in Global Agribusiness suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Building a culture of innovation

– managers at Agribusiness Global can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Global Business segment.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Agribusiness Global can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Better consumer reach

– The expansion of the 5G network will help Agribusiness Global to increase its market reach. Agribusiness Global will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Loyalty marketing

– Agribusiness Global has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Agribusiness Global to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Agribusiness Global to hire the very best people irrespective of their geographical location.




Threats Rabobank Group: Leadership Role in Global Agribusiness External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Rabobank Group: Leadership Role in Global Agribusiness are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Agribusiness Global in the Global Business industry. The Global Business industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Increasing wage structure of Agribusiness Global

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Agribusiness Global.

Environmental challenges

– Agribusiness Global needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Agribusiness Global can take advantage of this fund but it will also bring new competitors in the Global Business industry.

Consumer confidence and its impact on Agribusiness Global demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Rabobank Group: Leadership Role in Global Agribusiness, Agribusiness Global may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Global Business .

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Agribusiness Global can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Rabobank Group: Leadership Role in Global Agribusiness .

Stagnating economy with rate increase

– Agribusiness Global can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Shortening product life cycle

– it is one of the major threat that Agribusiness Global is facing in Global Business sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Agribusiness Global will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Technology acceleration in Forth Industrial Revolution

– Agribusiness Global has witnessed rapid integration of technology during Covid-19 in the Global Business industry. As one of the leading players in the industry, Agribusiness Global needs to keep up with the evolution of technology in the Global Business sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Agribusiness Global business can come under increasing regulations regarding data privacy, data security, etc.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Agribusiness Global needs to understand the core reasons impacting the Global Business industry. This will help it in building a better workplace.




Weighted SWOT Analysis of Rabobank Group: Leadership Role in Global Agribusiness Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Rabobank Group: Leadership Role in Global Agribusiness needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Rabobank Group: Leadership Role in Global Agribusiness is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Rabobank Group: Leadership Role in Global Agribusiness is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Rabobank Group: Leadership Role in Global Agribusiness is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Agribusiness Global needs to make to build a sustainable competitive advantage.



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