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Nantucket Nectars: The Exit SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Nantucket Nectars: The Exit


The founders of Nantucket Nectars are trying to decide whether and how to sell their company.

Authors :: Joseph B. Lassiter, William A. Sahlman, Noam Wasserman

Topics :: Innovation & Entrepreneurship

Tags :: Decision making, Entrepreneurial finance, Entrepreneurial management, Mergers & acquisitions, Negotiations, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Nantucket Nectars: The Exit" written by Joseph B. Lassiter, William A. Sahlman, Noam Wasserman includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Nantucket Nectars facing as an external strategic factors. Some of the topics covered in Nantucket Nectars: The Exit case study are - Strategic Management Strategies, Decision making, Entrepreneurial finance, Entrepreneurial management, Mergers & acquisitions, Negotiations and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the Nantucket Nectars: The Exit casestudy better are - – banking and financial system is disrupted by Bitcoin and other crypto currencies, cloud computing is disrupting traditional business models, talent flight as more people leaving formal jobs, increasing transportation and logistics costs, central banks are concerned over increasing inflation, challanges to central banks by blockchain based private currencies, supply chains are disrupted by pandemic , increasing household debt because of falling income levels, there is increasing trade war between United States & China, etc



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Introduction to SWOT Analysis of Nantucket Nectars: The Exit


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Nantucket Nectars: The Exit case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Nantucket Nectars, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Nantucket Nectars operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Nantucket Nectars: The Exit can be done for the following purposes –
1. Strategic planning using facts provided in Nantucket Nectars: The Exit case study
2. Improving business portfolio management of Nantucket Nectars
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Nantucket Nectars




Strengths Nantucket Nectars: The Exit | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Nantucket Nectars in Nantucket Nectars: The Exit Harvard Business Review case study are -

Diverse revenue streams

– Nantucket Nectars is present in almost all the verticals within the industry. This has provided firm in Nantucket Nectars: The Exit case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Superior customer experience

– The customer experience strategy of Nantucket Nectars in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Training and development

– Nantucket Nectars has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Nantucket Nectars: The Exit Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Sustainable margins compare to other players in Innovation & Entrepreneurship industry

– Nantucket Nectars: The Exit firm has clearly differentiated products in the market place. This has enabled Nantucket Nectars to fetch slight price premium compare to the competitors in the Innovation & Entrepreneurship industry. The sustainable margins have also helped Nantucket Nectars to invest into research and development (R&D) and innovation.

Low bargaining power of suppliers

– Suppliers of Nantucket Nectars in the sector have low bargaining power. Nantucket Nectars: The Exit has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Nantucket Nectars to manage not only supply disruptions but also source products at highly competitive prices.

Digital Transformation in Innovation & Entrepreneurship segment

- digital transformation varies from industry to industry. For Nantucket Nectars digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Nantucket Nectars has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Innovation driven organization

– Nantucket Nectars is one of the most innovative firm in sector. Manager in Nantucket Nectars: The Exit Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Highly skilled collaborators

– Nantucket Nectars has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Nantucket Nectars: The Exit HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Operational resilience

– The operational resilience strategy in the Nantucket Nectars: The Exit Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Effective Research and Development (R&D)

– Nantucket Nectars has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Nantucket Nectars: The Exit - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Ability to lead change in Innovation & Entrepreneurship field

– Nantucket Nectars is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Nantucket Nectars in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Cross disciplinary teams

– Horizontal connected teams at the Nantucket Nectars are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.






Weaknesses Nantucket Nectars: The Exit | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Nantucket Nectars: The Exit are -

High operating costs

– Compare to the competitors, firm in the HBR case study Nantucket Nectars: The Exit has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Nantucket Nectars 's lucrative customers.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Nantucket Nectars: The Exit, it seems that the employees of Nantucket Nectars don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Slow decision making process

– As mentioned earlier in the report, Nantucket Nectars has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Nantucket Nectars even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

No frontier risks strategy

– After analyzing the HBR case study Nantucket Nectars: The Exit, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Need for greater diversity

– Nantucket Nectars has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Increasing silos among functional specialists

– The organizational structure of Nantucket Nectars is dominated by functional specialists. It is not different from other players in the Innovation & Entrepreneurship segment. Nantucket Nectars needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Nantucket Nectars to focus more on services rather than just following the product oriented approach.

High bargaining power of channel partners

– Because of the regulatory requirements, Joseph B. Lassiter, William A. Sahlman, Noam Wasserman suggests that, Nantucket Nectars is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Capital Spending Reduction

– Even during the low interest decade, Nantucket Nectars has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Nantucket Nectars: The Exit, in the dynamic environment Nantucket Nectars has struggled to respond to the nimble upstart competition. Nantucket Nectars has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Lack of clear differentiation of Nantucket Nectars products

– To increase the profitability and margins on the products, Nantucket Nectars needs to provide more differentiated products than what it is currently offering in the marketplace.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Nantucket Nectars supply chain. Even after few cautionary changes mentioned in the HBR case study - Nantucket Nectars: The Exit, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Nantucket Nectars vulnerable to further global disruptions in South East Asia.




Opportunities Nantucket Nectars: The Exit | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Nantucket Nectars: The Exit are -

Developing new processes and practices

– Nantucket Nectars can develop new processes and procedures in Innovation & Entrepreneurship industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Learning at scale

– Online learning technologies has now opened space for Nantucket Nectars to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Innovation & Entrepreneurship industry, but it has also influenced the consumer preferences. Nantucket Nectars can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Buying journey improvements

– Nantucket Nectars can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Nantucket Nectars: The Exit suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Building a culture of innovation

– managers at Nantucket Nectars can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Innovation & Entrepreneurship segment.

Using analytics as competitive advantage

– Nantucket Nectars has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Nantucket Nectars: The Exit - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Nantucket Nectars to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Nantucket Nectars can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Nantucket Nectars in the consumer business. Now Nantucket Nectars can target international markets with far fewer capital restrictions requirements than the existing system.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Nantucket Nectars can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Creating value in data economy

– The success of analytics program of Nantucket Nectars has opened avenues for new revenue streams for the organization in the industry. This can help Nantucket Nectars to build a more holistic ecosystem as suggested in the Nantucket Nectars: The Exit case study. Nantucket Nectars can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Nantucket Nectars to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Nantucket Nectars to hire the very best people irrespective of their geographical location.

Better consumer reach

– The expansion of the 5G network will help Nantucket Nectars to increase its market reach. Nantucket Nectars will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Leveraging digital technologies

– Nantucket Nectars can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.




Threats Nantucket Nectars: The Exit External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Nantucket Nectars: The Exit are -

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Nantucket Nectars can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Nantucket Nectars: The Exit .

Technology acceleration in Forth Industrial Revolution

– Nantucket Nectars has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Nantucket Nectars needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Nantucket Nectars in the Innovation & Entrepreneurship sector and impact the bottomline of the organization.

Environmental challenges

– Nantucket Nectars needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Nantucket Nectars can take advantage of this fund but it will also bring new competitors in the Innovation & Entrepreneurship industry.

Stagnating economy with rate increase

– Nantucket Nectars can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Nantucket Nectars.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Nantucket Nectars: The Exit, Nantucket Nectars may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Nantucket Nectars in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

High dependence on third party suppliers

– Nantucket Nectars high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Nantucket Nectars will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Nantucket Nectars with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Nantucket Nectars needs to understand the core reasons impacting the Innovation & Entrepreneurship industry. This will help it in building a better workplace.

Shortening product life cycle

– it is one of the major threat that Nantucket Nectars is facing in Innovation & Entrepreneurship sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.




Weighted SWOT Analysis of Nantucket Nectars: The Exit Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Nantucket Nectars: The Exit needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Nantucket Nectars: The Exit is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Nantucket Nectars: The Exit is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Nantucket Nectars: The Exit is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Nantucket Nectars needs to make to build a sustainable competitive advantage.



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