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Amylin Pharmaceuticals B SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Amylin Pharmaceuticals B


Supplement for case 809011

Authors :: Richard G. Hamermesh, Carin-Isabel Knoop

Topics :: Innovation & Entrepreneurship

Tags :: Health, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Amylin Pharmaceuticals B" written by Richard G. Hamermesh, Carin-Isabel Knoop includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that 809011 Amylin facing as an external strategic factors. Some of the topics covered in Amylin Pharmaceuticals B case study are - Strategic Management Strategies, Health and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the Amylin Pharmaceuticals B casestudy better are - – increasing household debt because of falling income levels, customer relationship management is fast transforming because of increasing concerns over data privacy, competitive advantages are harder to sustain because of technology dispersion, there is increasing trade war between United States & China, digital marketing is dominated by two big players Facebook and Google, wage bills are increasing, there is backlash against globalization, increasing transportation and logistics costs, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of Amylin Pharmaceuticals B


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Amylin Pharmaceuticals B case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the 809011 Amylin, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which 809011 Amylin operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Amylin Pharmaceuticals B can be done for the following purposes –
1. Strategic planning using facts provided in Amylin Pharmaceuticals B case study
2. Improving business portfolio management of 809011 Amylin
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of 809011 Amylin




Strengths Amylin Pharmaceuticals B | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of 809011 Amylin in Amylin Pharmaceuticals B Harvard Business Review case study are -

Strong track record of project management

– 809011 Amylin is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

High switching costs

– The high switching costs that 809011 Amylin has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Superior customer experience

– The customer experience strategy of 809011 Amylin in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Low bargaining power of suppliers

– Suppliers of 809011 Amylin in the sector have low bargaining power. Amylin Pharmaceuticals B has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps 809011 Amylin to manage not only supply disruptions but also source products at highly competitive prices.

Digital Transformation in Innovation & Entrepreneurship segment

- digital transformation varies from industry to industry. For 809011 Amylin digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. 809011 Amylin has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Highly skilled collaborators

– 809011 Amylin has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Amylin Pharmaceuticals B HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to lead change in Innovation & Entrepreneurship field

– 809011 Amylin is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled 809011 Amylin in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Successful track record of launching new products

– 809011 Amylin has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. 809011 Amylin has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Training and development

– 809011 Amylin has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Amylin Pharmaceuticals B Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Sustainable margins compare to other players in Innovation & Entrepreneurship industry

– Amylin Pharmaceuticals B firm has clearly differentiated products in the market place. This has enabled 809011 Amylin to fetch slight price premium compare to the competitors in the Innovation & Entrepreneurship industry. The sustainable margins have also helped 809011 Amylin to invest into research and development (R&D) and innovation.

Ability to recruit top talent

– 809011 Amylin is one of the leading recruiters in the industry. Managers in the Amylin Pharmaceuticals B are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Organizational Resilience of 809011 Amylin

– The covid-19 pandemic has put organizational resilience at the centre of everthing that 809011 Amylin does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.






Weaknesses Amylin Pharmaceuticals B | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Amylin Pharmaceuticals B are -

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Amylin Pharmaceuticals B, in the dynamic environment 809011 Amylin has struggled to respond to the nimble upstart competition. 809011 Amylin has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

No frontier risks strategy

– After analyzing the HBR case study Amylin Pharmaceuticals B, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High operating costs

– Compare to the competitors, firm in the HBR case study Amylin Pharmaceuticals B has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract 809011 Amylin 's lucrative customers.

Low market penetration in new markets

– Outside its home market of 809011 Amylin, firm in the HBR case study Amylin Pharmaceuticals B needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Amylin Pharmaceuticals B, it seems that the employees of 809011 Amylin don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High bargaining power of channel partners

– Because of the regulatory requirements, Richard G. Hamermesh, Carin-Isabel Knoop suggests that, 809011 Amylin is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Workers concerns about automation

– As automation is fast increasing in the segment, 809011 Amylin needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Increasing silos among functional specialists

– The organizational structure of 809011 Amylin is dominated by functional specialists. It is not different from other players in the Innovation & Entrepreneurship segment. 809011 Amylin needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help 809011 Amylin to focus more on services rather than just following the product oriented approach.

Products dominated business model

– Even though 809011 Amylin has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Amylin Pharmaceuticals B should strive to include more intangible value offerings along with its core products and services.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of 809011 Amylin supply chain. Even after few cautionary changes mentioned in the HBR case study - Amylin Pharmaceuticals B, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left 809011 Amylin vulnerable to further global disruptions in South East Asia.

Capital Spending Reduction

– Even during the low interest decade, 809011 Amylin has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.




Opportunities Amylin Pharmaceuticals B | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Amylin Pharmaceuticals B are -

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. 809011 Amylin can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Loyalty marketing

– 809011 Amylin has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Manufacturing automation

– 809011 Amylin can use the latest technology developments to improve its manufacturing and designing process in Innovation & Entrepreneurship segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Better consumer reach

– The expansion of the 5G network will help 809011 Amylin to increase its market reach. 809011 Amylin will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for 809011 Amylin to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for 809011 Amylin to hire the very best people irrespective of their geographical location.

Creating value in data economy

– The success of analytics program of 809011 Amylin has opened avenues for new revenue streams for the organization in the industry. This can help 809011 Amylin to build a more holistic ecosystem as suggested in the Amylin Pharmaceuticals B case study. 809011 Amylin can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, 809011 Amylin can use these opportunities to build new business models that can help the communities that 809011 Amylin operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.

Redefining models of collaboration and team work

– As explained in the weaknesses section, 809011 Amylin is facing challenges because of the dominance of functional experts in the organization. Amylin Pharmaceuticals B case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Learning at scale

– Online learning technologies has now opened space for 809011 Amylin to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Innovation & Entrepreneurship industry, but it has also influenced the consumer preferences. 809011 Amylin can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Leveraging digital technologies

– 809011 Amylin can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Innovation & Entrepreneurship industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. 809011 Amylin can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. 809011 Amylin can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, 809011 Amylin can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Amylin Pharmaceuticals B, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.




Threats Amylin Pharmaceuticals B External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Amylin Pharmaceuticals B are -

Consumer confidence and its impact on 809011 Amylin demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents 809011 Amylin with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. 809011 Amylin will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Technology acceleration in Forth Industrial Revolution

– 809011 Amylin has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, 809011 Amylin needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for 809011 Amylin in the Innovation & Entrepreneurship sector and impact the bottomline of the organization.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for 809011 Amylin in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, 809011 Amylin can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Amylin Pharmaceuticals B .

High dependence on third party suppliers

– 809011 Amylin high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of 809011 Amylin business can come under increasing regulations regarding data privacy, data security, etc.

Stagnating economy with rate increase

– 809011 Amylin can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Environmental challenges

– 809011 Amylin needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. 809011 Amylin can take advantage of this fund but it will also bring new competitors in the Innovation & Entrepreneurship industry.

Increasing wage structure of 809011 Amylin

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of 809011 Amylin.




Weighted SWOT Analysis of Amylin Pharmaceuticals B Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Amylin Pharmaceuticals B needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Amylin Pharmaceuticals B is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Amylin Pharmaceuticals B is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Amylin Pharmaceuticals B is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that 809011 Amylin needs to make to build a sustainable competitive advantage.



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