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Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy


In early July of 2008, William (Bill) Jacques, Chief Investment Officer at Martingale Asset Management, a quantitative value-oriented investment manager in Boston, Massachusetts, was busy preparing for an upcoming meeting with the group that made new product decisions within the firm. The objective of the meeting was to review the backtesting and real-time investment results of a new minimum-variance strategy within the framework of a 130/30 fund. The performance results were very encouraging, but Bill still wondered if they were a fluke of the data, a result of data mining rather than the reflection of a true market anomaly. He wanted to discuss several possible explanations of the phenomenon, and to decide whether Martingale should offer the strategy to its clients.

Authors :: Luis M. Viceira, Helen H. Tung

Topics :: Finance & Accounting

Tags :: Financial markets, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy" written by Luis M. Viceira, Helen H. Tung includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Martingale 130 facing as an external strategic factors. Some of the topics covered in Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy case study are - Strategic Management Strategies, Financial markets and Finance & Accounting.


Some of the macro environment factors that can be used to understand the Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy casestudy better are - – supply chains are disrupted by pandemic , geopolitical disruptions, wage bills are increasing, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing household debt because of falling income levels, increasing commodity prices, increasing inequality as vast percentage of new income is going to the top 1%, central banks are concerned over increasing inflation, increasing transportation and logistics costs, etc



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Introduction to SWOT Analysis of Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Martingale 130, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Martingale 130 operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy can be done for the following purposes –
1. Strategic planning using facts provided in Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy case study
2. Improving business portfolio management of Martingale 130
3. Assessing feasibility of the new initiative in Finance & Accounting field.
4. Making a Finance & Accounting topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Martingale 130




Strengths Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Martingale 130 in Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy Harvard Business Review case study are -

Superior customer experience

– The customer experience strategy of Martingale 130 in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Innovation driven organization

– Martingale 130 is one of the most innovative firm in sector. Manager in Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Ability to lead change in Finance & Accounting field

– Martingale 130 is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Martingale 130 in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Successful track record of launching new products

– Martingale 130 has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Martingale 130 has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Highly skilled collaborators

– Martingale 130 has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Training and development

– Martingale 130 has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Learning organization

- Martingale 130 is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Martingale 130 is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Diverse revenue streams

– Martingale 130 is present in almost all the verticals within the industry. This has provided firm in Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

High switching costs

– The high switching costs that Martingale 130 has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Analytics focus

– Martingale 130 is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Luis M. Viceira, Helen H. Tung can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Ability to recruit top talent

– Martingale 130 is one of the leading recruiters in the industry. Managers in the Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Strong track record of project management

– Martingale 130 is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.






Weaknesses Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy are -

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy, in the dynamic environment Martingale 130 has struggled to respond to the nimble upstart competition. Martingale 130 has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Martingale 130 is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

No frontier risks strategy

– After analyzing the HBR case study Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy, it seems that company is thinking about the frontier risks that can impact Finance & Accounting strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Lack of clear differentiation of Martingale 130 products

– To increase the profitability and margins on the products, Martingale 130 needs to provide more differentiated products than what it is currently offering in the marketplace.

Need for greater diversity

– Martingale 130 has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy, it seems that the employees of Martingale 130 don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Slow decision making process

– As mentioned earlier in the report, Martingale 130 has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Martingale 130 even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Slow to strategic competitive environment developments

– As Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy HBR case study mentions - Martingale 130 takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

High operating costs

– Compare to the competitors, firm in the HBR case study Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Martingale 130 's lucrative customers.

Capital Spending Reduction

– Even during the low interest decade, Martingale 130 has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Aligning sales with marketing

– It come across in the case study Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy can leverage the sales team experience to cultivate customer relationships as Martingale 130 is planning to shift buying processes online.




Opportunities Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy are -

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Martingale 130 to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Developing new processes and practices

– Martingale 130 can develop new processes and procedures in Finance & Accounting industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Learning at scale

– Online learning technologies has now opened space for Martingale 130 to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Creating value in data economy

– The success of analytics program of Martingale 130 has opened avenues for new revenue streams for the organization in the industry. This can help Martingale 130 to build a more holistic ecosystem as suggested in the Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy case study. Martingale 130 can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Martingale 130 can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Martingale 130 in the consumer business. Now Martingale 130 can target international markets with far fewer capital restrictions requirements than the existing system.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Finance & Accounting industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Martingale 130 can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Martingale 130 can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Martingale 130 can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Using analytics as competitive advantage

– Martingale 130 has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Martingale 130 to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Manufacturing automation

– Martingale 130 can use the latest technology developments to improve its manufacturing and designing process in Finance & Accounting segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Martingale 130 is facing challenges because of the dominance of functional experts in the organization. Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Martingale 130 to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Martingale 130 to hire the very best people irrespective of their geographical location.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Finance & Accounting industry, but it has also influenced the consumer preferences. Martingale 130 can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.




Threats Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy are -

Technology acceleration in Forth Industrial Revolution

– Martingale 130 has witnessed rapid integration of technology during Covid-19 in the Finance & Accounting industry. As one of the leading players in the industry, Martingale 130 needs to keep up with the evolution of technology in the Finance & Accounting sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Martingale 130 with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Increasing wage structure of Martingale 130

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Martingale 130.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Martingale 130.

High dependence on third party suppliers

– Martingale 130 high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Environmental challenges

– Martingale 130 needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Martingale 130 can take advantage of this fund but it will also bring new competitors in the Finance & Accounting industry.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Martingale 130 in the Finance & Accounting sector and impact the bottomline of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Martingale 130 will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Martingale 130 in the Finance & Accounting industry. The Finance & Accounting industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Shortening product life cycle

– it is one of the major threat that Martingale 130 is facing in Finance & Accounting sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Stagnating economy with rate increase

– Martingale 130 can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.




Weighted SWOT Analysis of Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Martingale 130 needs to make to build a sustainable competitive advantage.



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