Tejas Networks India Pte. - A Venture in India SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
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Case Study Description of Tejas Networks India Pte. - A Venture in India
To maximize their effectiveness, color cases should be printed in color.Sanjay Nayak, co-founder of the Bangalore-based start-up, Tejas Networks, is faced with two completely different opportunities to choose between: pursing a short-term, quantifiable but unprofitable contract with Tejas' biggest telco customer in India, or an ill-defined, long-term, worldwide OEM agreement with one of the top-tier telecommunications equipment vendors. Both options require some investment in order to be profitable.
Swot Analysis of "Tejas Networks India Pte. - A Venture in India" written by Daniel J. Isenberg includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Tejas Color.sanjay facing as an external strategic factors. Some of the topics covered in Tejas Networks India Pte. - A Venture in India case study are - Strategic Management Strategies, Entrepreneurial management, Globalization and Innovation & Entrepreneurship.
Some of the macro environment factors that can be used to understand the Tejas Networks India Pte. - A Venture in India casestudy better are - – increasing inequality as vast percentage of new income is going to the top 1%, cloud computing is disrupting traditional business models, increasing transportation and logistics costs, talent flight as more people leaving formal jobs, increasing household debt because of falling income levels, there is backlash against globalization, central banks are concerned over increasing inflation,
competitive advantages are harder to sustain because of technology dispersion, customer relationship management is fast transforming because of increasing concerns over data privacy, etc
Introduction to SWOT Analysis of Tejas Networks India Pte. - A Venture in India
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Tejas Networks India Pte. - A Venture in India case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Tejas Color.sanjay, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Tejas Color.sanjay operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Tejas Networks India Pte. - A Venture in India can be done for the following purposes –
1. Strategic planning using facts provided in Tejas Networks India Pte. - A Venture in India case study
2. Improving business portfolio management of Tejas Color.sanjay
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Tejas Color.sanjay
Strengths Tejas Networks India Pte. - A Venture in India | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Tejas Color.sanjay in Tejas Networks India Pte. - A Venture in India Harvard Business Review case study are -
Diverse revenue streams
– Tejas Color.sanjay is present in almost all the verticals within the industry. This has provided firm in Tejas Networks India Pte. - A Venture in India case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Training and development
– Tejas Color.sanjay has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Tejas Networks India Pte. - A Venture in India Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Ability to recruit top talent
– Tejas Color.sanjay is one of the leading recruiters in the industry. Managers in the Tejas Networks India Pte. - A Venture in India are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Organizational Resilience of Tejas Color.sanjay
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Tejas Color.sanjay does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Superior customer experience
– The customer experience strategy of Tejas Color.sanjay in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Cross disciplinary teams
– Horizontal connected teams at the Tejas Color.sanjay are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Analytics focus
– Tejas Color.sanjay is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Daniel J. Isenberg can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Low bargaining power of suppliers
– Suppliers of Tejas Color.sanjay in the sector have low bargaining power. Tejas Networks India Pte. - A Venture in India has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Tejas Color.sanjay to manage not only supply disruptions but also source products at highly competitive prices.
Operational resilience
– The operational resilience strategy in the Tejas Networks India Pte. - A Venture in India Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Successful track record of launching new products
– Tejas Color.sanjay has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Tejas Color.sanjay has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Ability to lead change in Innovation & Entrepreneurship field
– Tejas Color.sanjay is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Tejas Color.sanjay in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Effective Research and Development (R&D)
– Tejas Color.sanjay has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Tejas Networks India Pte. - A Venture in India - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Weaknesses Tejas Networks India Pte. - A Venture in India | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Tejas Networks India Pte. - A Venture in India are -
Compensation and incentives
– The revenue per employee as mentioned in the HBR case study Tejas Networks India Pte. - A Venture in India, is just above the industry average. Tejas Color.sanjay needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
High operating costs
– Compare to the competitors, firm in the HBR case study Tejas Networks India Pte. - A Venture in India has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Tejas Color.sanjay 's lucrative customers.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Tejas Networks India Pte. - A Venture in India HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Tejas Color.sanjay has relatively successful track record of launching new products.
Lack of clear differentiation of Tejas Color.sanjay products
– To increase the profitability and margins on the products, Tejas Color.sanjay needs to provide more differentiated products than what it is currently offering in the marketplace.
Increasing silos among functional specialists
– The organizational structure of Tejas Color.sanjay is dominated by functional specialists. It is not different from other players in the Innovation & Entrepreneurship segment. Tejas Color.sanjay needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Tejas Color.sanjay to focus more on services rather than just following the product oriented approach.
Workers concerns about automation
– As automation is fast increasing in the segment, Tejas Color.sanjay needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
High bargaining power of channel partners
– Because of the regulatory requirements, Daniel J. Isenberg suggests that, Tejas Color.sanjay is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.
Low market penetration in new markets
– Outside its home market of Tejas Color.sanjay, firm in the HBR case study Tejas Networks India Pte. - A Venture in India needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study Tejas Networks India Pte. - A Venture in India, in the dynamic environment Tejas Color.sanjay has struggled to respond to the nimble upstart competition. Tejas Color.sanjay has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
High cash cycle compare to competitors
Tejas Color.sanjay has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
Slow to strategic competitive environment developments
– As Tejas Networks India Pte. - A Venture in India HBR case study mentions - Tejas Color.sanjay takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
Opportunities Tejas Networks India Pte. - A Venture in India | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Tejas Networks India Pte. - A Venture in India are -
Learning at scale
– Online learning technologies has now opened space for Tejas Color.sanjay to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Tejas Color.sanjay can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Tejas Networks India Pte. - A Venture in India, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Better consumer reach
– The expansion of the 5G network will help Tejas Color.sanjay to increase its market reach. Tejas Color.sanjay will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Creating value in data economy
– The success of analytics program of Tejas Color.sanjay has opened avenues for new revenue streams for the organization in the industry. This can help Tejas Color.sanjay to build a more holistic ecosystem as suggested in the Tejas Networks India Pte. - A Venture in India case study. Tejas Color.sanjay can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Tejas Color.sanjay can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Buying journey improvements
– Tejas Color.sanjay can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Tejas Networks India Pte. - A Venture in India suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Building a culture of innovation
– managers at Tejas Color.sanjay can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Innovation & Entrepreneurship segment.
Manufacturing automation
– Tejas Color.sanjay can use the latest technology developments to improve its manufacturing and designing process in Innovation & Entrepreneurship segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Tejas Color.sanjay to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Tejas Color.sanjay to hire the very best people irrespective of their geographical location.
Loyalty marketing
– Tejas Color.sanjay has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Tejas Color.sanjay can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Leveraging digital technologies
– Tejas Color.sanjay can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Tejas Color.sanjay in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Innovation & Entrepreneurship segment, and it will provide faster access to the consumers.
Threats Tejas Networks India Pte. - A Venture in India External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Tejas Networks India Pte. - A Venture in India are -
Consumer confidence and its impact on Tejas Color.sanjay demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Increasing wage structure of Tejas Color.sanjay
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Tejas Color.sanjay.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Tejas Color.sanjay can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Tejas Networks India Pte. - A Venture in India .
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Tejas Color.sanjay business can come under increasing regulations regarding data privacy, data security, etc.
Shortening product life cycle
– it is one of the major threat that Tejas Color.sanjay is facing in Innovation & Entrepreneurship sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Tejas Color.sanjay.
Environmental challenges
– Tejas Color.sanjay needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Tejas Color.sanjay can take advantage of this fund but it will also bring new competitors in the Innovation & Entrepreneurship industry.
Technology acceleration in Forth Industrial Revolution
– Tejas Color.sanjay has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Tejas Color.sanjay needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Stagnating economy with rate increase
– Tejas Color.sanjay can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Easy access to finance
– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Tejas Color.sanjay can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Tejas Color.sanjay will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Tejas Color.sanjay with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Weighted SWOT Analysis of Tejas Networks India Pte. - A Venture in India Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Tejas Networks India Pte. - A Venture in India needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Tejas Networks India Pte. - A Venture in India is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Tejas Networks India Pte. - A Venture in India is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Tejas Networks India Pte. - A Venture in India is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Tejas Color.sanjay needs to make to build a sustainable competitive advantage.