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Tejas Networks India Pte. - A Venture in India SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Tejas Networks India Pte. - A Venture in India


To maximize their effectiveness, color cases should be printed in color.Sanjay Nayak, co-founder of the Bangalore-based start-up, Tejas Networks, is faced with two completely different opportunities to choose between: pursing a short-term, quantifiable but unprofitable contract with Tejas' biggest telco customer in India, or an ill-defined, long-term, worldwide OEM agreement with one of the top-tier telecommunications equipment vendors. Both options require some investment in order to be profitable.

Authors :: Daniel J. Isenberg

Topics :: Innovation & Entrepreneurship

Tags :: Entrepreneurial management, Globalization, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Tejas Networks India Pte. - A Venture in India" written by Daniel J. Isenberg includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Tejas Color.sanjay facing as an external strategic factors. Some of the topics covered in Tejas Networks India Pte. - A Venture in India case study are - Strategic Management Strategies, Entrepreneurial management, Globalization and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the Tejas Networks India Pte. - A Venture in India casestudy better are - – increasing commodity prices, increasing transportation and logistics costs, increasing government debt because of Covid-19 spendings, challanges to central banks by blockchain based private currencies, supply chains are disrupted by pandemic , wage bills are increasing, cloud computing is disrupting traditional business models, increasing energy prices, digital marketing is dominated by two big players Facebook and Google, etc



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Introduction to SWOT Analysis of Tejas Networks India Pte. - A Venture in India


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Tejas Networks India Pte. - A Venture in India case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Tejas Color.sanjay, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Tejas Color.sanjay operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Tejas Networks India Pte. - A Venture in India can be done for the following purposes –
1. Strategic planning using facts provided in Tejas Networks India Pte. - A Venture in India case study
2. Improving business portfolio management of Tejas Color.sanjay
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Tejas Color.sanjay




Strengths Tejas Networks India Pte. - A Venture in India | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Tejas Color.sanjay in Tejas Networks India Pte. - A Venture in India Harvard Business Review case study are -

Training and development

– Tejas Color.sanjay has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Tejas Networks India Pte. - A Venture in India Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

High brand equity

– Tejas Color.sanjay has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Tejas Color.sanjay to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Highly skilled collaborators

– Tejas Color.sanjay has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Tejas Networks India Pte. - A Venture in India HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Innovation driven organization

– Tejas Color.sanjay is one of the most innovative firm in sector. Manager in Tejas Networks India Pte. - A Venture in India Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Superior customer experience

– The customer experience strategy of Tejas Color.sanjay in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Ability to recruit top talent

– Tejas Color.sanjay is one of the leading recruiters in the industry. Managers in the Tejas Networks India Pte. - A Venture in India are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Successful track record of launching new products

– Tejas Color.sanjay has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Tejas Color.sanjay has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Cross disciplinary teams

– Horizontal connected teams at the Tejas Color.sanjay are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Learning organization

- Tejas Color.sanjay is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Tejas Color.sanjay is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Tejas Networks India Pte. - A Venture in India Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Diverse revenue streams

– Tejas Color.sanjay is present in almost all the verticals within the industry. This has provided firm in Tejas Networks India Pte. - A Venture in India case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Strong track record of project management

– Tejas Color.sanjay is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Analytics focus

– Tejas Color.sanjay is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Daniel J. Isenberg can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.






Weaknesses Tejas Networks India Pte. - A Venture in India | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Tejas Networks India Pte. - A Venture in India are -

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Tejas Networks India Pte. - A Venture in India, is just above the industry average. Tejas Color.sanjay needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Increasing silos among functional specialists

– The organizational structure of Tejas Color.sanjay is dominated by functional specialists. It is not different from other players in the Innovation & Entrepreneurship segment. Tejas Color.sanjay needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Tejas Color.sanjay to focus more on services rather than just following the product oriented approach.

No frontier risks strategy

– After analyzing the HBR case study Tejas Networks India Pte. - A Venture in India, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High operating costs

– Compare to the competitors, firm in the HBR case study Tejas Networks India Pte. - A Venture in India has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Tejas Color.sanjay 's lucrative customers.

Capital Spending Reduction

– Even during the low interest decade, Tejas Color.sanjay has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Tejas Networks India Pte. - A Venture in India HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Tejas Color.sanjay has relatively successful track record of launching new products.

High cash cycle compare to competitors

Tejas Color.sanjay has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Aligning sales with marketing

– It come across in the case study Tejas Networks India Pte. - A Venture in India that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Tejas Networks India Pte. - A Venture in India can leverage the sales team experience to cultivate customer relationships as Tejas Color.sanjay is planning to shift buying processes online.

Low market penetration in new markets

– Outside its home market of Tejas Color.sanjay, firm in the HBR case study Tejas Networks India Pte. - A Venture in India needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Skills based hiring

– The stress on hiring functional specialists at Tejas Color.sanjay has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Tejas Color.sanjay supply chain. Even after few cautionary changes mentioned in the HBR case study - Tejas Networks India Pte. - A Venture in India, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Tejas Color.sanjay vulnerable to further global disruptions in South East Asia.




Opportunities Tejas Networks India Pte. - A Venture in India | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Tejas Networks India Pte. - A Venture in India are -

Learning at scale

– Online learning technologies has now opened space for Tejas Color.sanjay to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Tejas Color.sanjay can use these opportunities to build new business models that can help the communities that Tejas Color.sanjay operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Innovation & Entrepreneurship industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Tejas Color.sanjay can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Tejas Color.sanjay can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Tejas Color.sanjay in the consumer business. Now Tejas Color.sanjay can target international markets with far fewer capital restrictions requirements than the existing system.

Using analytics as competitive advantage

– Tejas Color.sanjay has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Tejas Networks India Pte. - A Venture in India - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Tejas Color.sanjay to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Developing new processes and practices

– Tejas Color.sanjay can develop new processes and procedures in Innovation & Entrepreneurship industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Tejas Color.sanjay can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Innovation & Entrepreneurship industry, but it has also influenced the consumer preferences. Tejas Color.sanjay can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Tejas Color.sanjay is facing challenges because of the dominance of functional experts in the organization. Tejas Networks India Pte. - A Venture in India case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Creating value in data economy

– The success of analytics program of Tejas Color.sanjay has opened avenues for new revenue streams for the organization in the industry. This can help Tejas Color.sanjay to build a more holistic ecosystem as suggested in the Tejas Networks India Pte. - A Venture in India case study. Tejas Color.sanjay can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Leveraging digital technologies

– Tejas Color.sanjay can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Tejas Color.sanjay to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Building a culture of innovation

– managers at Tejas Color.sanjay can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Innovation & Entrepreneurship segment.




Threats Tejas Networks India Pte. - A Venture in India External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Tejas Networks India Pte. - A Venture in India are -

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Increasing wage structure of Tejas Color.sanjay

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Tejas Color.sanjay.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Tejas Color.sanjay will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Tejas Color.sanjay can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Tejas Networks India Pte. - A Venture in India .

Stagnating economy with rate increase

– Tejas Color.sanjay can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Regulatory challenges

– Tejas Color.sanjay needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Innovation & Entrepreneurship industry regulations.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Tejas Color.sanjay in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Tejas Networks India Pte. - A Venture in India, Tejas Color.sanjay may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .

Environmental challenges

– Tejas Color.sanjay needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Tejas Color.sanjay can take advantage of this fund but it will also bring new competitors in the Innovation & Entrepreneurship industry.

Consumer confidence and its impact on Tejas Color.sanjay demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Easy access to finance

– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Tejas Color.sanjay can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Shortening product life cycle

– it is one of the major threat that Tejas Color.sanjay is facing in Innovation & Entrepreneurship sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Technology acceleration in Forth Industrial Revolution

– Tejas Color.sanjay has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Tejas Color.sanjay needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.




Weighted SWOT Analysis of Tejas Networks India Pte. - A Venture in India Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Tejas Networks India Pte. - A Venture in India needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Tejas Networks India Pte. - A Venture in India is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Tejas Networks India Pte. - A Venture in India is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Tejas Networks India Pte. - A Venture in India is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Tejas Color.sanjay needs to make to build a sustainable competitive advantage.



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