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TruckitNow.com Business Plan SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of TruckitNow.com Business Plan


Presents an original business plan. Students are challenged to develop assumptions and create financial projections and statements based on business plan text.

Authors :: Myra M. Hart, Judith Dror

Topics :: Innovation & Entrepreneurship

Tags :: Financial analysis, Financial management, Strategic planning, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "TruckitNow.com Business Plan" written by Myra M. Hart, Judith Dror includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Truckitnow.com Plan facing as an external strategic factors. Some of the topics covered in TruckitNow.com Business Plan case study are - Strategic Management Strategies, Financial analysis, Financial management, Strategic planning and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the TruckitNow.com Business Plan casestudy better are - – increasing energy prices, wage bills are increasing, central banks are concerned over increasing inflation, increasing inequality as vast percentage of new income is going to the top 1%, competitive advantages are harder to sustain because of technology dispersion, customer relationship management is fast transforming because of increasing concerns over data privacy, cloud computing is disrupting traditional business models, there is backlash against globalization, increasing transportation and logistics costs, etc



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Introduction to SWOT Analysis of TruckitNow.com Business Plan


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in TruckitNow.com Business Plan case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Truckitnow.com Plan, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Truckitnow.com Plan operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of TruckitNow.com Business Plan can be done for the following purposes –
1. Strategic planning using facts provided in TruckitNow.com Business Plan case study
2. Improving business portfolio management of Truckitnow.com Plan
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Truckitnow.com Plan




Strengths TruckitNow.com Business Plan | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Truckitnow.com Plan in TruckitNow.com Business Plan Harvard Business Review case study are -

Sustainable margins compare to other players in Innovation & Entrepreneurship industry

– TruckitNow.com Business Plan firm has clearly differentiated products in the market place. This has enabled Truckitnow.com Plan to fetch slight price premium compare to the competitors in the Innovation & Entrepreneurship industry. The sustainable margins have also helped Truckitnow.com Plan to invest into research and development (R&D) and innovation.

High switching costs

– The high switching costs that Truckitnow.com Plan has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Training and development

– Truckitnow.com Plan has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in TruckitNow.com Business Plan Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Superior customer experience

– The customer experience strategy of Truckitnow.com Plan in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Highly skilled collaborators

– Truckitnow.com Plan has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in TruckitNow.com Business Plan HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Effective Research and Development (R&D)

– Truckitnow.com Plan has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study TruckitNow.com Business Plan - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Learning organization

- Truckitnow.com Plan is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Truckitnow.com Plan is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in TruckitNow.com Business Plan Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Ability to lead change in Innovation & Entrepreneurship field

– Truckitnow.com Plan is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Truckitnow.com Plan in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Diverse revenue streams

– Truckitnow.com Plan is present in almost all the verticals within the industry. This has provided firm in TruckitNow.com Business Plan case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Digital Transformation in Innovation & Entrepreneurship segment

- digital transformation varies from industry to industry. For Truckitnow.com Plan digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Truckitnow.com Plan has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Cross disciplinary teams

– Horizontal connected teams at the Truckitnow.com Plan are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Successful track record of launching new products

– Truckitnow.com Plan has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Truckitnow.com Plan has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.






Weaknesses TruckitNow.com Business Plan | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of TruckitNow.com Business Plan are -

Low market penetration in new markets

– Outside its home market of Truckitnow.com Plan, firm in the HBR case study TruckitNow.com Business Plan needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study TruckitNow.com Business Plan, in the dynamic environment Truckitnow.com Plan has struggled to respond to the nimble upstart competition. Truckitnow.com Plan has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High bargaining power of channel partners

– Because of the regulatory requirements, Myra M. Hart, Judith Dror suggests that, Truckitnow.com Plan is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study TruckitNow.com Business Plan, it seems that the employees of Truckitnow.com Plan don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High cash cycle compare to competitors

Truckitnow.com Plan has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Slow to strategic competitive environment developments

– As TruckitNow.com Business Plan HBR case study mentions - Truckitnow.com Plan takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Truckitnow.com Plan is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study TruckitNow.com Business Plan can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Need for greater diversity

– Truckitnow.com Plan has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

High operating costs

– Compare to the competitors, firm in the HBR case study TruckitNow.com Business Plan has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Truckitnow.com Plan 's lucrative customers.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study TruckitNow.com Business Plan, is just above the industry average. Truckitnow.com Plan needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Products dominated business model

– Even though Truckitnow.com Plan has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - TruckitNow.com Business Plan should strive to include more intangible value offerings along with its core products and services.




Opportunities TruckitNow.com Business Plan | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study TruckitNow.com Business Plan are -

Manufacturing automation

– Truckitnow.com Plan can use the latest technology developments to improve its manufacturing and designing process in Innovation & Entrepreneurship segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Building a culture of innovation

– managers at Truckitnow.com Plan can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Innovation & Entrepreneurship segment.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Truckitnow.com Plan in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Innovation & Entrepreneurship segment, and it will provide faster access to the consumers.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Truckitnow.com Plan is facing challenges because of the dominance of functional experts in the organization. TruckitNow.com Business Plan case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Learning at scale

– Online learning technologies has now opened space for Truckitnow.com Plan to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Buying journey improvements

– Truckitnow.com Plan can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. TruckitNow.com Business Plan suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Truckitnow.com Plan can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Developing new processes and practices

– Truckitnow.com Plan can develop new processes and procedures in Innovation & Entrepreneurship industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Creating value in data economy

– The success of analytics program of Truckitnow.com Plan has opened avenues for new revenue streams for the organization in the industry. This can help Truckitnow.com Plan to build a more holistic ecosystem as suggested in the TruckitNow.com Business Plan case study. Truckitnow.com Plan can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Truckitnow.com Plan can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Better consumer reach

– The expansion of the 5G network will help Truckitnow.com Plan to increase its market reach. Truckitnow.com Plan will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Truckitnow.com Plan can use these opportunities to build new business models that can help the communities that Truckitnow.com Plan operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.

Leveraging digital technologies

– Truckitnow.com Plan can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.




Threats TruckitNow.com Business Plan External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study TruckitNow.com Business Plan are -

Technology acceleration in Forth Industrial Revolution

– Truckitnow.com Plan has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Truckitnow.com Plan needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Truckitnow.com Plan in the Innovation & Entrepreneurship sector and impact the bottomline of the organization.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Truckitnow.com Plan needs to understand the core reasons impacting the Innovation & Entrepreneurship industry. This will help it in building a better workplace.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Truckitnow.com Plan will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Truckitnow.com Plan business can come under increasing regulations regarding data privacy, data security, etc.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Truckitnow.com Plan.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Truckitnow.com Plan can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study TruckitNow.com Business Plan .

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Truckitnow.com Plan with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Regulatory challenges

– Truckitnow.com Plan needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Innovation & Entrepreneurship industry regulations.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Truckitnow.com Plan in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Environmental challenges

– Truckitnow.com Plan needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Truckitnow.com Plan can take advantage of this fund but it will also bring new competitors in the Innovation & Entrepreneurship industry.

Stagnating economy with rate increase

– Truckitnow.com Plan can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.




Weighted SWOT Analysis of TruckitNow.com Business Plan Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study TruckitNow.com Business Plan needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study TruckitNow.com Business Plan is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study TruckitNow.com Business Plan is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of TruckitNow.com Business Plan is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Truckitnow.com Plan needs to make to build a sustainable competitive advantage.



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