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Parachute: Competition and Collaboration in the Market to Save Lives SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Parachute: Competition and Collaboration in the Market to Save Lives


Four Canadian non-profit organizations have a mandate to prevent injuries and face similar and worsening problems. Each organization is spending an escalating amount of time fundraising to support its operations. Key stakeholders are expressing confusion because injury prevention is a crowded space and many non-profit organizations are seeking both dollars and partnerships. Most troubling, the four non-profit organizations are struggling to assess whether they are actually making a difference by preventing injuries and saving lives. The leaders of the four organizations must decide how to proceed - and whether the best solution is offered by collaborative or competitive strategies. Use role play supplements.

Authors :: Pratima Bansal, Pam Laughland

Topics :: Innovation & Entrepreneurship

Tags :: Leadership, Mergers & acquisitions, Social responsibility, Sustainability, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Parachute: Competition and Collaboration in the Market to Save Lives" written by Pratima Bansal, Pam Laughland includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Injuries Organizations facing as an external strategic factors. Some of the topics covered in Parachute: Competition and Collaboration in the Market to Save Lives case study are - Strategic Management Strategies, Leadership, Mergers & acquisitions, Social responsibility, Sustainability and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the Parachute: Competition and Collaboration in the Market to Save Lives casestudy better are - – increasing transportation and logistics costs, increasing government debt because of Covid-19 spendings, digital marketing is dominated by two big players Facebook and Google, technology disruption, customer relationship management is fast transforming because of increasing concerns over data privacy, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing household debt because of falling income levels, competitive advantages are harder to sustain because of technology dispersion, supply chains are disrupted by pandemic , etc



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Introduction to SWOT Analysis of Parachute: Competition and Collaboration in the Market to Save Lives


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Parachute: Competition and Collaboration in the Market to Save Lives case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Injuries Organizations, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Injuries Organizations operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Parachute: Competition and Collaboration in the Market to Save Lives can be done for the following purposes –
1. Strategic planning using facts provided in Parachute: Competition and Collaboration in the Market to Save Lives case study
2. Improving business portfolio management of Injuries Organizations
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Injuries Organizations




Strengths Parachute: Competition and Collaboration in the Market to Save Lives | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Injuries Organizations in Parachute: Competition and Collaboration in the Market to Save Lives Harvard Business Review case study are -

Innovation driven organization

– Injuries Organizations is one of the most innovative firm in sector. Manager in Parachute: Competition and Collaboration in the Market to Save Lives Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

High switching costs

– The high switching costs that Injuries Organizations has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Highly skilled collaborators

– Injuries Organizations has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Parachute: Competition and Collaboration in the Market to Save Lives HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Digital Transformation in Innovation & Entrepreneurship segment

- digital transformation varies from industry to industry. For Injuries Organizations digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Injuries Organizations has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Superior customer experience

– The customer experience strategy of Injuries Organizations in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Low bargaining power of suppliers

– Suppliers of Injuries Organizations in the sector have low bargaining power. Parachute: Competition and Collaboration in the Market to Save Lives has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Injuries Organizations to manage not only supply disruptions but also source products at highly competitive prices.

Training and development

– Injuries Organizations has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Parachute: Competition and Collaboration in the Market to Save Lives Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Organizational Resilience of Injuries Organizations

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Injuries Organizations does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Ability to recruit top talent

– Injuries Organizations is one of the leading recruiters in the industry. Managers in the Parachute: Competition and Collaboration in the Market to Save Lives are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Sustainable margins compare to other players in Innovation & Entrepreneurship industry

– Parachute: Competition and Collaboration in the Market to Save Lives firm has clearly differentiated products in the market place. This has enabled Injuries Organizations to fetch slight price premium compare to the competitors in the Innovation & Entrepreneurship industry. The sustainable margins have also helped Injuries Organizations to invest into research and development (R&D) and innovation.

Analytics focus

– Injuries Organizations is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Pratima Bansal, Pam Laughland can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

High brand equity

– Injuries Organizations has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Injuries Organizations to keep acquiring new customers and building profitable relationship with both the new and loyal customers.






Weaknesses Parachute: Competition and Collaboration in the Market to Save Lives | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Parachute: Competition and Collaboration in the Market to Save Lives are -

Need for greater diversity

– Injuries Organizations has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Parachute: Competition and Collaboration in the Market to Save Lives HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Injuries Organizations has relatively successful track record of launching new products.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Parachute: Competition and Collaboration in the Market to Save Lives, it seems that the employees of Injuries Organizations don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High cash cycle compare to competitors

Injuries Organizations has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

No frontier risks strategy

– After analyzing the HBR case study Parachute: Competition and Collaboration in the Market to Save Lives, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Workers concerns about automation

– As automation is fast increasing in the segment, Injuries Organizations needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Capital Spending Reduction

– Even during the low interest decade, Injuries Organizations has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Slow decision making process

– As mentioned earlier in the report, Injuries Organizations has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Injuries Organizations even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Lack of clear differentiation of Injuries Organizations products

– To increase the profitability and margins on the products, Injuries Organizations needs to provide more differentiated products than what it is currently offering in the marketplace.

Aligning sales with marketing

– It come across in the case study Parachute: Competition and Collaboration in the Market to Save Lives that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Parachute: Competition and Collaboration in the Market to Save Lives can leverage the sales team experience to cultivate customer relationships as Injuries Organizations is planning to shift buying processes online.

High operating costs

– Compare to the competitors, firm in the HBR case study Parachute: Competition and Collaboration in the Market to Save Lives has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Injuries Organizations 's lucrative customers.




Opportunities Parachute: Competition and Collaboration in the Market to Save Lives | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Parachute: Competition and Collaboration in the Market to Save Lives are -

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Innovation & Entrepreneurship industry, but it has also influenced the consumer preferences. Injuries Organizations can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Injuries Organizations in the consumer business. Now Injuries Organizations can target international markets with far fewer capital restrictions requirements than the existing system.

Leveraging digital technologies

– Injuries Organizations can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Injuries Organizations is facing challenges because of the dominance of functional experts in the organization. Parachute: Competition and Collaboration in the Market to Save Lives case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Injuries Organizations can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Injuries Organizations to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Injuries Organizations to hire the very best people irrespective of their geographical location.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Injuries Organizations can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Injuries Organizations can use these opportunities to build new business models that can help the communities that Injuries Organizations operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.

Creating value in data economy

– The success of analytics program of Injuries Organizations has opened avenues for new revenue streams for the organization in the industry. This can help Injuries Organizations to build a more holistic ecosystem as suggested in the Parachute: Competition and Collaboration in the Market to Save Lives case study. Injuries Organizations can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Loyalty marketing

– Injuries Organizations has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Building a culture of innovation

– managers at Injuries Organizations can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Innovation & Entrepreneurship segment.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Injuries Organizations can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Parachute: Competition and Collaboration in the Market to Save Lives, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Injuries Organizations can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.




Threats Parachute: Competition and Collaboration in the Market to Save Lives External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Parachute: Competition and Collaboration in the Market to Save Lives are -

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Injuries Organizations can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Parachute: Competition and Collaboration in the Market to Save Lives .

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Parachute: Competition and Collaboration in the Market to Save Lives, Injuries Organizations may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Regulatory challenges

– Injuries Organizations needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Innovation & Entrepreneurship industry regulations.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Injuries Organizations.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Injuries Organizations business can come under increasing regulations regarding data privacy, data security, etc.

Consumer confidence and its impact on Injuries Organizations demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Injuries Organizations in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Injuries Organizations will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Injuries Organizations with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Injuries Organizations needs to understand the core reasons impacting the Innovation & Entrepreneurship industry. This will help it in building a better workplace.

Increasing wage structure of Injuries Organizations

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Injuries Organizations.




Weighted SWOT Analysis of Parachute: Competition and Collaboration in the Market to Save Lives Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Parachute: Competition and Collaboration in the Market to Save Lives needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Parachute: Competition and Collaboration in the Market to Save Lives is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Parachute: Competition and Collaboration in the Market to Save Lives is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Parachute: Competition and Collaboration in the Market to Save Lives is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Injuries Organizations needs to make to build a sustainable competitive advantage.



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