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Jibo: A Social Robot for the Home SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Jibo: A Social Robot for the Home


In January 2015, Jibo Inc. had completed a raise of $25.3 million in Series A financing after a successful 2014 crowdfunding campaign for pre-orders of Jibo, the first social robot for the home. Over 4,800 Jibo units were pre-ordered, generating $2.6 million in sales. On one snowy morning in January, CEO Steve Chambers met with co-founder and Chief Scientist Dr. Cynthia Breazeal and newly-hired VP of Consumer & Development Relations Lynda Smith to prepare for their first meeting with the board. The team planned to discuss Jibo's business development strategy, and considered how best to engage with the developer community to expand Jibo's portfolio of capabilities. How could the team best attract third-party developers to create Jibo Skills (apps) for this new platform that would not ship until 2016? Should the team develop a full set of Jibo Skills in-house? The team also hoped to establish partnerships with large content providers. How could they convince potential partners that Jibo was a worthwhile investment?

Authors :: Jeffrey J. Bussgang, Christine Snively

Topics :: Innovation & Entrepreneurship

Tags :: Organizational structure, Technology, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Jibo: A Social Robot for the Home" written by Jeffrey J. Bussgang, Christine Snively includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Jibo Jibo's facing as an external strategic factors. Some of the topics covered in Jibo: A Social Robot for the Home case study are - Strategic Management Strategies, Organizational structure, Technology and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the Jibo: A Social Robot for the Home casestudy better are - – there is backlash against globalization, challanges to central banks by blockchain based private currencies, cloud computing is disrupting traditional business models, increasing commodity prices, increasing inequality as vast percentage of new income is going to the top 1%, increasing energy prices, supply chains are disrupted by pandemic , talent flight as more people leaving formal jobs, wage bills are increasing, etc



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Introduction to SWOT Analysis of Jibo: A Social Robot for the Home


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Jibo: A Social Robot for the Home case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Jibo Jibo's, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Jibo Jibo's operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Jibo: A Social Robot for the Home can be done for the following purposes –
1. Strategic planning using facts provided in Jibo: A Social Robot for the Home case study
2. Improving business portfolio management of Jibo Jibo's
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Jibo Jibo's




Strengths Jibo: A Social Robot for the Home | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Jibo Jibo's in Jibo: A Social Robot for the Home Harvard Business Review case study are -

Innovation driven organization

– Jibo Jibo's is one of the most innovative firm in sector. Manager in Jibo: A Social Robot for the Home Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Sustainable margins compare to other players in Innovation & Entrepreneurship industry

– Jibo: A Social Robot for the Home firm has clearly differentiated products in the market place. This has enabled Jibo Jibo's to fetch slight price premium compare to the competitors in the Innovation & Entrepreneurship industry. The sustainable margins have also helped Jibo Jibo's to invest into research and development (R&D) and innovation.

Strong track record of project management

– Jibo Jibo's is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Successful track record of launching new products

– Jibo Jibo's has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Jibo Jibo's has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Analytics focus

– Jibo Jibo's is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Jeffrey J. Bussgang, Christine Snively can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Operational resilience

– The operational resilience strategy in the Jibo: A Social Robot for the Home Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Effective Research and Development (R&D)

– Jibo Jibo's has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Jibo: A Social Robot for the Home - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Superior customer experience

– The customer experience strategy of Jibo Jibo's in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Cross disciplinary teams

– Horizontal connected teams at the Jibo Jibo's are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Low bargaining power of suppliers

– Suppliers of Jibo Jibo's in the sector have low bargaining power. Jibo: A Social Robot for the Home has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Jibo Jibo's to manage not only supply disruptions but also source products at highly competitive prices.

High brand equity

– Jibo Jibo's has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Jibo Jibo's to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Highly skilled collaborators

– Jibo Jibo's has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Jibo: A Social Robot for the Home HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.






Weaknesses Jibo: A Social Robot for the Home | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Jibo: A Social Robot for the Home are -

High bargaining power of channel partners

– Because of the regulatory requirements, Jeffrey J. Bussgang, Christine Snively suggests that, Jibo Jibo's is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

No frontier risks strategy

– After analyzing the HBR case study Jibo: A Social Robot for the Home, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Products dominated business model

– Even though Jibo Jibo's has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Jibo: A Social Robot for the Home should strive to include more intangible value offerings along with its core products and services.

Workers concerns about automation

– As automation is fast increasing in the segment, Jibo Jibo's needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Jibo Jibo's is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Jibo: A Social Robot for the Home can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Skills based hiring

– The stress on hiring functional specialists at Jibo Jibo's has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Capital Spending Reduction

– Even during the low interest decade, Jibo Jibo's has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Interest costs

– Compare to the competition, Jibo Jibo's has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Jibo: A Social Robot for the Home, in the dynamic environment Jibo Jibo's has struggled to respond to the nimble upstart competition. Jibo Jibo's has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Slow decision making process

– As mentioned earlier in the report, Jibo Jibo's has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Jibo Jibo's even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Increasing silos among functional specialists

– The organizational structure of Jibo Jibo's is dominated by functional specialists. It is not different from other players in the Innovation & Entrepreneurship segment. Jibo Jibo's needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Jibo Jibo's to focus more on services rather than just following the product oriented approach.




Opportunities Jibo: A Social Robot for the Home | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Jibo: A Social Robot for the Home are -

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Innovation & Entrepreneurship industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Jibo Jibo's can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Jibo Jibo's can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Creating value in data economy

– The success of analytics program of Jibo Jibo's has opened avenues for new revenue streams for the organization in the industry. This can help Jibo Jibo's to build a more holistic ecosystem as suggested in the Jibo: A Social Robot for the Home case study. Jibo Jibo's can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Innovation & Entrepreneurship industry, but it has also influenced the consumer preferences. Jibo Jibo's can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Leveraging digital technologies

– Jibo Jibo's can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Jibo Jibo's is facing challenges because of the dominance of functional experts in the organization. Jibo: A Social Robot for the Home case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Jibo Jibo's in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Innovation & Entrepreneurship segment, and it will provide faster access to the consumers.

Loyalty marketing

– Jibo Jibo's has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Learning at scale

– Online learning technologies has now opened space for Jibo Jibo's to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Jibo Jibo's can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Jibo: A Social Robot for the Home, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Low interest rates

– Even though inflation is raising its head in most developed economies, Jibo Jibo's can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Jibo Jibo's can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Building a culture of innovation

– managers at Jibo Jibo's can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Innovation & Entrepreneurship segment.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Jibo Jibo's in the consumer business. Now Jibo Jibo's can target international markets with far fewer capital restrictions requirements than the existing system.




Threats Jibo: A Social Robot for the Home External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Jibo: A Social Robot for the Home are -

Increasing wage structure of Jibo Jibo's

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Jibo Jibo's.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Jibo Jibo's will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Jibo Jibo's in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Consumer confidence and its impact on Jibo Jibo's demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Jibo Jibo's business can come under increasing regulations regarding data privacy, data security, etc.

High dependence on third party suppliers

– Jibo Jibo's high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Shortening product life cycle

– it is one of the major threat that Jibo Jibo's is facing in Innovation & Entrepreneurship sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Jibo Jibo's can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Jibo: A Social Robot for the Home .

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Jibo: A Social Robot for the Home, Jibo Jibo's may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Jibo Jibo's with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Easy access to finance

– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Jibo Jibo's can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Technology acceleration in Forth Industrial Revolution

– Jibo Jibo's has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Jibo Jibo's needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.




Weighted SWOT Analysis of Jibo: A Social Robot for the Home Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Jibo: A Social Robot for the Home needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Jibo: A Social Robot for the Home is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Jibo: A Social Robot for the Home is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Jibo: A Social Robot for the Home is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Jibo Jibo's needs to make to build a sustainable competitive advantage.



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