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Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry


Experienced radio entrepreneur Jeff Smulyan finds an opportunity to embed FM-capable chips into US smartphones, enabling users to listen to over-the-air broadcasts for the first time. His company creates the app and the ecosystem that seems like it will be mutually beneficial to broadcasters, advertisers and artists. Still, Smulyan and his team ponder how to keep industry giants committed to NextRadio and how soon the venture should tap into international markets.

Authors :: Jeremy B. Dann, Michael Glassman

Topics :: Innovation & Entrepreneurship

Tags :: Entrepreneurship, Government, Innovation, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry" written by Jeremy B. Dann, Michael Glassman includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Smulyan Nextradio facing as an external strategic factors. Some of the topics covered in Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry case study are - Strategic Management Strategies, Entrepreneurship, Government, Innovation and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry casestudy better are - – central banks are concerned over increasing inflation, banking and financial system is disrupted by Bitcoin and other crypto currencies, geopolitical disruptions, increasing transportation and logistics costs, increasing inequality as vast percentage of new income is going to the top 1%, talent flight as more people leaving formal jobs, cloud computing is disrupting traditional business models, increasing household debt because of falling income levels, technology disruption, etc



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Introduction to SWOT Analysis of Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Smulyan Nextradio, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Smulyan Nextradio operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry can be done for the following purposes –
1. Strategic planning using facts provided in Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry case study
2. Improving business portfolio management of Smulyan Nextradio
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Smulyan Nextradio




Strengths Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Smulyan Nextradio in Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry Harvard Business Review case study are -

High switching costs

– The high switching costs that Smulyan Nextradio has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Successful track record of launching new products

– Smulyan Nextradio has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Smulyan Nextradio has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Organizational Resilience of Smulyan Nextradio

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Smulyan Nextradio does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Strong track record of project management

– Smulyan Nextradio is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Sustainable margins compare to other players in Innovation & Entrepreneurship industry

– Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry firm has clearly differentiated products in the market place. This has enabled Smulyan Nextradio to fetch slight price premium compare to the competitors in the Innovation & Entrepreneurship industry. The sustainable margins have also helped Smulyan Nextradio to invest into research and development (R&D) and innovation.

Digital Transformation in Innovation & Entrepreneurship segment

- digital transformation varies from industry to industry. For Smulyan Nextradio digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Smulyan Nextradio has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Learning organization

- Smulyan Nextradio is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Smulyan Nextradio is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

High brand equity

– Smulyan Nextradio has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Smulyan Nextradio to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Innovation driven organization

– Smulyan Nextradio is one of the most innovative firm in sector. Manager in Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Cross disciplinary teams

– Horizontal connected teams at the Smulyan Nextradio are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Training and development

– Smulyan Nextradio has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Effective Research and Development (R&D)

– Smulyan Nextradio has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.






Weaknesses Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry are -

Slow decision making process

– As mentioned earlier in the report, Smulyan Nextradio has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Smulyan Nextradio even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

No frontier risks strategy

– After analyzing the HBR case study Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Workers concerns about automation

– As automation is fast increasing in the segment, Smulyan Nextradio needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Smulyan Nextradio is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Capital Spending Reduction

– Even during the low interest decade, Smulyan Nextradio has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Interest costs

– Compare to the competition, Smulyan Nextradio has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry, in the dynamic environment Smulyan Nextradio has struggled to respond to the nimble upstart competition. Smulyan Nextradio has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Increasing silos among functional specialists

– The organizational structure of Smulyan Nextradio is dominated by functional specialists. It is not different from other players in the Innovation & Entrepreneurship segment. Smulyan Nextradio needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Smulyan Nextradio to focus more on services rather than just following the product oriented approach.

Products dominated business model

– Even though Smulyan Nextradio has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry should strive to include more intangible value offerings along with its core products and services.

Low market penetration in new markets

– Outside its home market of Smulyan Nextradio, firm in the HBR case study Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Slow to strategic competitive environment developments

– As Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry HBR case study mentions - Smulyan Nextradio takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.




Opportunities Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry are -

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Smulyan Nextradio can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Innovation & Entrepreneurship industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Smulyan Nextradio can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Smulyan Nextradio can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Smulyan Nextradio can use these opportunities to build new business models that can help the communities that Smulyan Nextradio operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.

Using analytics as competitive advantage

– Smulyan Nextradio has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Smulyan Nextradio to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Innovation & Entrepreneurship industry, but it has also influenced the consumer preferences. Smulyan Nextradio can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Developing new processes and practices

– Smulyan Nextradio can develop new processes and procedures in Innovation & Entrepreneurship industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Smulyan Nextradio to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Smulyan Nextradio to hire the very best people irrespective of their geographical location.

Leveraging digital technologies

– Smulyan Nextradio can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Creating value in data economy

– The success of analytics program of Smulyan Nextradio has opened avenues for new revenue streams for the organization in the industry. This can help Smulyan Nextradio to build a more holistic ecosystem as suggested in the Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry case study. Smulyan Nextradio can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Smulyan Nextradio can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Low interest rates

– Even though inflation is raising its head in most developed economies, Smulyan Nextradio can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Manufacturing automation

– Smulyan Nextradio can use the latest technology developments to improve its manufacturing and designing process in Innovation & Entrepreneurship segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Better consumer reach

– The expansion of the 5G network will help Smulyan Nextradio to increase its market reach. Smulyan Nextradio will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.




Threats Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Smulyan Nextradio in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Easy access to finance

– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Smulyan Nextradio can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry, Smulyan Nextradio may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Smulyan Nextradio with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Regulatory challenges

– Smulyan Nextradio needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Innovation & Entrepreneurship industry regulations.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Smulyan Nextradio in the Innovation & Entrepreneurship sector and impact the bottomline of the organization.

High dependence on third party suppliers

– Smulyan Nextradio high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology acceleration in Forth Industrial Revolution

– Smulyan Nextradio has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Smulyan Nextradio needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Smulyan Nextradio needs to understand the core reasons impacting the Innovation & Entrepreneurship industry. This will help it in building a better workplace.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Shortening product life cycle

– it is one of the major threat that Smulyan Nextradio is facing in Innovation & Entrepreneurship sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Smulyan Nextradio.




Weighted SWOT Analysis of Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Smulyan Nextradio needs to make to build a sustainable competitive advantage.



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