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Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version


To maximize their effectiveness, color cases should be printed in color.Bert Twaalfhoven (70; HBS '54) is faced with two offers to acquire the manufacturing holding company he had built up over 40 years. Despite the attractive price, which would net Twaalfhoven and his family $70 million, he is reluctant to sell the company because his original vision was to create a family-owned conglomerate which would last for generations. Of his eight children, two are appropriate successors, but neither shows much interest in following in their father's footsteps.

Authors :: Daniel J. Isenberg

Topics :: Innovation & Entrepreneurship

Tags :: Entrepreneurial management, Globalization, Risk management, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version" written by Daniel J. Isenberg includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Twaalfhoven 70 facing as an external strategic factors. Some of the topics covered in Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version case study are - Strategic Management Strategies, Entrepreneurial management, Globalization, Risk management and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version casestudy better are - – there is backlash against globalization, customer relationship management is fast transforming because of increasing concerns over data privacy, competitive advantages are harder to sustain because of technology dispersion, increasing transportation and logistics costs, talent flight as more people leaving formal jobs, supply chains are disrupted by pandemic , increasing energy prices, geopolitical disruptions, cloud computing is disrupting traditional business models, etc



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Introduction to SWOT Analysis of Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Twaalfhoven 70, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Twaalfhoven 70 operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version can be done for the following purposes –
1. Strategic planning using facts provided in Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version case study
2. Improving business portfolio management of Twaalfhoven 70
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Twaalfhoven 70




Strengths Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Twaalfhoven 70 in Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version Harvard Business Review case study are -

High switching costs

– The high switching costs that Twaalfhoven 70 has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Effective Research and Development (R&D)

– Twaalfhoven 70 has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Sustainable margins compare to other players in Innovation & Entrepreneurship industry

– Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version firm has clearly differentiated products in the market place. This has enabled Twaalfhoven 70 to fetch slight price premium compare to the competitors in the Innovation & Entrepreneurship industry. The sustainable margins have also helped Twaalfhoven 70 to invest into research and development (R&D) and innovation.

Training and development

– Twaalfhoven 70 has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Diverse revenue streams

– Twaalfhoven 70 is present in almost all the verticals within the industry. This has provided firm in Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Digital Transformation in Innovation & Entrepreneurship segment

- digital transformation varies from industry to industry. For Twaalfhoven 70 digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Twaalfhoven 70 has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Ability to lead change in Innovation & Entrepreneurship field

– Twaalfhoven 70 is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Twaalfhoven 70 in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Successful track record of launching new products

– Twaalfhoven 70 has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Twaalfhoven 70 has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Highly skilled collaborators

– Twaalfhoven 70 has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Superior customer experience

– The customer experience strategy of Twaalfhoven 70 in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Learning organization

- Twaalfhoven 70 is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Twaalfhoven 70 is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Organizational Resilience of Twaalfhoven 70

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Twaalfhoven 70 does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.






Weaknesses Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version are -

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version, in the dynamic environment Twaalfhoven 70 has struggled to respond to the nimble upstart competition. Twaalfhoven 70 has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Twaalfhoven 70 has relatively successful track record of launching new products.

Increasing silos among functional specialists

– The organizational structure of Twaalfhoven 70 is dominated by functional specialists. It is not different from other players in the Innovation & Entrepreneurship segment. Twaalfhoven 70 needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Twaalfhoven 70 to focus more on services rather than just following the product oriented approach.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Twaalfhoven 70 supply chain. Even after few cautionary changes mentioned in the HBR case study - Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Twaalfhoven 70 vulnerable to further global disruptions in South East Asia.

Capital Spending Reduction

– Even during the low interest decade, Twaalfhoven 70 has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Slow decision making process

– As mentioned earlier in the report, Twaalfhoven 70 has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Twaalfhoven 70 even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Interest costs

– Compare to the competition, Twaalfhoven 70 has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

No frontier risks strategy

– After analyzing the HBR case study Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Workers concerns about automation

– As automation is fast increasing in the segment, Twaalfhoven 70 needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Products dominated business model

– Even though Twaalfhoven 70 has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version should strive to include more intangible value offerings along with its core products and services.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version, it seems that the employees of Twaalfhoven 70 don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.




Opportunities Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version are -

Manufacturing automation

– Twaalfhoven 70 can use the latest technology developments to improve its manufacturing and designing process in Innovation & Entrepreneurship segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Low interest rates

– Even though inflation is raising its head in most developed economies, Twaalfhoven 70 can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Twaalfhoven 70 can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Better consumer reach

– The expansion of the 5G network will help Twaalfhoven 70 to increase its market reach. Twaalfhoven 70 will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Twaalfhoven 70 to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Using analytics as competitive advantage

– Twaalfhoven 70 has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Twaalfhoven 70 to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Twaalfhoven 70 in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Innovation & Entrepreneurship segment, and it will provide faster access to the consumers.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Twaalfhoven 70 can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Innovation & Entrepreneurship industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Twaalfhoven 70 can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Twaalfhoven 70 can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Innovation & Entrepreneurship industry, but it has also influenced the consumer preferences. Twaalfhoven 70 can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Developing new processes and practices

– Twaalfhoven 70 can develop new processes and procedures in Innovation & Entrepreneurship industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Creating value in data economy

– The success of analytics program of Twaalfhoven 70 has opened avenues for new revenue streams for the organization in the industry. This can help Twaalfhoven 70 to build a more holistic ecosystem as suggested in the Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version case study. Twaalfhoven 70 can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Building a culture of innovation

– managers at Twaalfhoven 70 can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Innovation & Entrepreneurship segment.




Threats Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version are -

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Twaalfhoven 70 in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Twaalfhoven 70 with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Twaalfhoven 70 will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Twaalfhoven 70 can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version .

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Twaalfhoven 70 business can come under increasing regulations regarding data privacy, data security, etc.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Shortening product life cycle

– it is one of the major threat that Twaalfhoven 70 is facing in Innovation & Entrepreneurship sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

High dependence on third party suppliers

– Twaalfhoven 70 high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Environmental challenges

– Twaalfhoven 70 needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Twaalfhoven 70 can take advantage of this fund but it will also bring new competitors in the Innovation & Entrepreneurship industry.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version, Twaalfhoven 70 may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Twaalfhoven 70 needs to understand the core reasons impacting the Innovation & Entrepreneurship industry. This will help it in building a better workplace.

Technology acceleration in Forth Industrial Revolution

– Twaalfhoven 70 has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Twaalfhoven 70 needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.




Weighted SWOT Analysis of Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Twaalfhoven 70 needs to make to build a sustainable competitive advantage.



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