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Hybrid Insights: Where the Quantitative Meets the Qualitative SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Hybrid Insights: Where the Quantitative Meets the Qualitative


When it comes to innovative product and service design, quantitative, data-driven methods often lack the design insight and texture that inspires new ways forward. Meanwhile, qualitative behavioral and emotions-based research provides invaluable inspiration for human-centered designers, but the insights unveiled can be fragile if they are not backed by hard numbers. Integrating quantitative research methods with qualitatively methods is a powerful new approach that the author and his colleagues have dubbed 'hybrid insights'. In this article he shows how hybrid insights out-perform conventional market research tools in unveiling significant early-adopter segments

Authors :: Johannes Seemanns

Topics :: Innovation & Entrepreneurship

Tags :: Strategy, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Hybrid Insights: Where the Quantitative Meets the Qualitative" written by Johannes Seemanns includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Insights Hybrid facing as an external strategic factors. Some of the topics covered in Hybrid Insights: Where the Quantitative Meets the Qualitative case study are - Strategic Management Strategies, Strategy and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the Hybrid Insights: Where the Quantitative Meets the Qualitative casestudy better are - – increasing commodity prices, increasing household debt because of falling income levels, talent flight as more people leaving formal jobs, geopolitical disruptions, competitive advantages are harder to sustain because of technology dispersion, banking and financial system is disrupted by Bitcoin and other crypto currencies, customer relationship management is fast transforming because of increasing concerns over data privacy, technology disruption, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of Hybrid Insights: Where the Quantitative Meets the Qualitative


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Hybrid Insights: Where the Quantitative Meets the Qualitative case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Insights Hybrid, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Insights Hybrid operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Hybrid Insights: Where the Quantitative Meets the Qualitative can be done for the following purposes –
1. Strategic planning using facts provided in Hybrid Insights: Where the Quantitative Meets the Qualitative case study
2. Improving business portfolio management of Insights Hybrid
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Insights Hybrid




Strengths Hybrid Insights: Where the Quantitative Meets the Qualitative | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Insights Hybrid in Hybrid Insights: Where the Quantitative Meets the Qualitative Harvard Business Review case study are -

Analytics focus

– Insights Hybrid is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Johannes Seemanns can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Sustainable margins compare to other players in Innovation & Entrepreneurship industry

– Hybrid Insights: Where the Quantitative Meets the Qualitative firm has clearly differentiated products in the market place. This has enabled Insights Hybrid to fetch slight price premium compare to the competitors in the Innovation & Entrepreneurship industry. The sustainable margins have also helped Insights Hybrid to invest into research and development (R&D) and innovation.

Successful track record of launching new products

– Insights Hybrid has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Insights Hybrid has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Diverse revenue streams

– Insights Hybrid is present in almost all the verticals within the industry. This has provided firm in Hybrid Insights: Where the Quantitative Meets the Qualitative case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Operational resilience

– The operational resilience strategy in the Hybrid Insights: Where the Quantitative Meets the Qualitative Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Cross disciplinary teams

– Horizontal connected teams at the Insights Hybrid are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

High brand equity

– Insights Hybrid has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Insights Hybrid to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Ability to lead change in Innovation & Entrepreneurship field

– Insights Hybrid is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Insights Hybrid in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Superior customer experience

– The customer experience strategy of Insights Hybrid in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Ability to recruit top talent

– Insights Hybrid is one of the leading recruiters in the industry. Managers in the Hybrid Insights: Where the Quantitative Meets the Qualitative are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Digital Transformation in Innovation & Entrepreneurship segment

- digital transformation varies from industry to industry. For Insights Hybrid digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Insights Hybrid has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

High switching costs

– The high switching costs that Insights Hybrid has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.






Weaknesses Hybrid Insights: Where the Quantitative Meets the Qualitative | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Hybrid Insights: Where the Quantitative Meets the Qualitative are -

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Hybrid Insights: Where the Quantitative Meets the Qualitative, is just above the industry average. Insights Hybrid needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Need for greater diversity

– Insights Hybrid has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Insights Hybrid supply chain. Even after few cautionary changes mentioned in the HBR case study - Hybrid Insights: Where the Quantitative Meets the Qualitative, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Insights Hybrid vulnerable to further global disruptions in South East Asia.

Slow to strategic competitive environment developments

– As Hybrid Insights: Where the Quantitative Meets the Qualitative HBR case study mentions - Insights Hybrid takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Capital Spending Reduction

– Even during the low interest decade, Insights Hybrid has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Hybrid Insights: Where the Quantitative Meets the Qualitative HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Insights Hybrid has relatively successful track record of launching new products.

Low market penetration in new markets

– Outside its home market of Insights Hybrid, firm in the HBR case study Hybrid Insights: Where the Quantitative Meets the Qualitative needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Aligning sales with marketing

– It come across in the case study Hybrid Insights: Where the Quantitative Meets the Qualitative that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Hybrid Insights: Where the Quantitative Meets the Qualitative can leverage the sales team experience to cultivate customer relationships as Insights Hybrid is planning to shift buying processes online.

Increasing silos among functional specialists

– The organizational structure of Insights Hybrid is dominated by functional specialists. It is not different from other players in the Innovation & Entrepreneurship segment. Insights Hybrid needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Insights Hybrid to focus more on services rather than just following the product oriented approach.

High bargaining power of channel partners

– Because of the regulatory requirements, Johannes Seemanns suggests that, Insights Hybrid is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

High operating costs

– Compare to the competitors, firm in the HBR case study Hybrid Insights: Where the Quantitative Meets the Qualitative has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Insights Hybrid 's lucrative customers.




Opportunities Hybrid Insights: Where the Quantitative Meets the Qualitative | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Hybrid Insights: Where the Quantitative Meets the Qualitative are -

Buying journey improvements

– Insights Hybrid can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Hybrid Insights: Where the Quantitative Meets the Qualitative suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Insights Hybrid to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Insights Hybrid to hire the very best people irrespective of their geographical location.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Insights Hybrid can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Hybrid Insights: Where the Quantitative Meets the Qualitative, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Building a culture of innovation

– managers at Insights Hybrid can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Innovation & Entrepreneurship segment.

Developing new processes and practices

– Insights Hybrid can develop new processes and procedures in Innovation & Entrepreneurship industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Insights Hybrid can use these opportunities to build new business models that can help the communities that Insights Hybrid operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Insights Hybrid is facing challenges because of the dominance of functional experts in the organization. Hybrid Insights: Where the Quantitative Meets the Qualitative case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Innovation & Entrepreneurship industry, but it has also influenced the consumer preferences. Insights Hybrid can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Low interest rates

– Even though inflation is raising its head in most developed economies, Insights Hybrid can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Insights Hybrid can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Insights Hybrid in the consumer business. Now Insights Hybrid can target international markets with far fewer capital restrictions requirements than the existing system.

Manufacturing automation

– Insights Hybrid can use the latest technology developments to improve its manufacturing and designing process in Innovation & Entrepreneurship segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Insights Hybrid to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.




Threats Hybrid Insights: Where the Quantitative Meets the Qualitative External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Hybrid Insights: Where the Quantitative Meets the Qualitative are -

Regulatory challenges

– Insights Hybrid needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Innovation & Entrepreneurship industry regulations.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Insights Hybrid.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Insights Hybrid business can come under increasing regulations regarding data privacy, data security, etc.

Consumer confidence and its impact on Insights Hybrid demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Increasing wage structure of Insights Hybrid

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Insights Hybrid.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Insights Hybrid in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

High dependence on third party suppliers

– Insights Hybrid high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Insights Hybrid in the Innovation & Entrepreneurship sector and impact the bottomline of the organization.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Insights Hybrid can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Hybrid Insights: Where the Quantitative Meets the Qualitative .

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Insights Hybrid with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Insights Hybrid will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Technology acceleration in Forth Industrial Revolution

– Insights Hybrid has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Insights Hybrid needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Environmental challenges

– Insights Hybrid needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Insights Hybrid can take advantage of this fund but it will also bring new competitors in the Innovation & Entrepreneurship industry.




Weighted SWOT Analysis of Hybrid Insights: Where the Quantitative Meets the Qualitative Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Hybrid Insights: Where the Quantitative Meets the Qualitative needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Hybrid Insights: Where the Quantitative Meets the Qualitative is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Hybrid Insights: Where the Quantitative Meets the Qualitative is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Hybrid Insights: Where the Quantitative Meets the Qualitative is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Insights Hybrid needs to make to build a sustainable competitive advantage.



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