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Patricia Gottesman at Crimson Hexagon SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Patricia Gottesman at Crimson Hexagon


After successful capital raises and significant progress in gaining market acceptance of its tools for analyzing public opinion, Crimson Hexagon's CEO prepares to address the company's investors on the question of exit strategy.

Authors :: Lena G. Goldberg, Mary Beth Findlay

Topics :: Innovation & Entrepreneurship

Tags :: Entrepreneurial finance, Regulation, Technology, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Patricia Gottesman at Crimson Hexagon" written by Lena G. Goldberg, Mary Beth Findlay includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Crimson Gottesman facing as an external strategic factors. Some of the topics covered in Patricia Gottesman at Crimson Hexagon case study are - Strategic Management Strategies, Entrepreneurial finance, Regulation, Technology and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the Patricia Gottesman at Crimson Hexagon casestudy better are - – there is increasing trade war between United States & China, technology disruption, there is backlash against globalization, geopolitical disruptions, cloud computing is disrupting traditional business models, talent flight as more people leaving formal jobs, banking and financial system is disrupted by Bitcoin and other crypto currencies, customer relationship management is fast transforming because of increasing concerns over data privacy, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of Patricia Gottesman at Crimson Hexagon


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Patricia Gottesman at Crimson Hexagon case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Crimson Gottesman, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Crimson Gottesman operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Patricia Gottesman at Crimson Hexagon can be done for the following purposes –
1. Strategic planning using facts provided in Patricia Gottesman at Crimson Hexagon case study
2. Improving business portfolio management of Crimson Gottesman
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Crimson Gottesman




Strengths Patricia Gottesman at Crimson Hexagon | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Crimson Gottesman in Patricia Gottesman at Crimson Hexagon Harvard Business Review case study are -

Successful track record of launching new products

– Crimson Gottesman has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Crimson Gottesman has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Highly skilled collaborators

– Crimson Gottesman has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Patricia Gottesman at Crimson Hexagon HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

High brand equity

– Crimson Gottesman has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Crimson Gottesman to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Analytics focus

– Crimson Gottesman is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Lena G. Goldberg, Mary Beth Findlay can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

High switching costs

– The high switching costs that Crimson Gottesman has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Operational resilience

– The operational resilience strategy in the Patricia Gottesman at Crimson Hexagon Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Ability to recruit top talent

– Crimson Gottesman is one of the leading recruiters in the industry. Managers in the Patricia Gottesman at Crimson Hexagon are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Ability to lead change in Innovation & Entrepreneurship field

– Crimson Gottesman is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Crimson Gottesman in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Superior customer experience

– The customer experience strategy of Crimson Gottesman in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Strong track record of project management

– Crimson Gottesman is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Learning organization

- Crimson Gottesman is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Crimson Gottesman is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Patricia Gottesman at Crimson Hexagon Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Diverse revenue streams

– Crimson Gottesman is present in almost all the verticals within the industry. This has provided firm in Patricia Gottesman at Crimson Hexagon case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.






Weaknesses Patricia Gottesman at Crimson Hexagon | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Patricia Gottesman at Crimson Hexagon are -

Low market penetration in new markets

– Outside its home market of Crimson Gottesman, firm in the HBR case study Patricia Gottesman at Crimson Hexagon needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Patricia Gottesman at Crimson Hexagon, it seems that the employees of Crimson Gottesman don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Workers concerns about automation

– As automation is fast increasing in the segment, Crimson Gottesman needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Products dominated business model

– Even though Crimson Gottesman has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Patricia Gottesman at Crimson Hexagon should strive to include more intangible value offerings along with its core products and services.

Interest costs

– Compare to the competition, Crimson Gottesman has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Increasing silos among functional specialists

– The organizational structure of Crimson Gottesman is dominated by functional specialists. It is not different from other players in the Innovation & Entrepreneurship segment. Crimson Gottesman needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Crimson Gottesman to focus more on services rather than just following the product oriented approach.

Slow to strategic competitive environment developments

– As Patricia Gottesman at Crimson Hexagon HBR case study mentions - Crimson Gottesman takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Patricia Gottesman at Crimson Hexagon, in the dynamic environment Crimson Gottesman has struggled to respond to the nimble upstart competition. Crimson Gottesman has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

No frontier risks strategy

– After analyzing the HBR case study Patricia Gottesman at Crimson Hexagon, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High operating costs

– Compare to the competitors, firm in the HBR case study Patricia Gottesman at Crimson Hexagon has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Crimson Gottesman 's lucrative customers.

Lack of clear differentiation of Crimson Gottesman products

– To increase the profitability and margins on the products, Crimson Gottesman needs to provide more differentiated products than what it is currently offering in the marketplace.




Opportunities Patricia Gottesman at Crimson Hexagon | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Patricia Gottesman at Crimson Hexagon are -

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Innovation & Entrepreneurship industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Crimson Gottesman can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Crimson Gottesman can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Developing new processes and practices

– Crimson Gottesman can develop new processes and procedures in Innovation & Entrepreneurship industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Building a culture of innovation

– managers at Crimson Gottesman can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Innovation & Entrepreneurship segment.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Crimson Gottesman can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Patricia Gottesman at Crimson Hexagon, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Crimson Gottesman in the consumer business. Now Crimson Gottesman can target international markets with far fewer capital restrictions requirements than the existing system.

Learning at scale

– Online learning technologies has now opened space for Crimson Gottesman to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Crimson Gottesman can use these opportunities to build new business models that can help the communities that Crimson Gottesman operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Crimson Gottesman to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Loyalty marketing

– Crimson Gottesman has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Crimson Gottesman can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Creating value in data economy

– The success of analytics program of Crimson Gottesman has opened avenues for new revenue streams for the organization in the industry. This can help Crimson Gottesman to build a more holistic ecosystem as suggested in the Patricia Gottesman at Crimson Hexagon case study. Crimson Gottesman can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Using analytics as competitive advantage

– Crimson Gottesman has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Patricia Gottesman at Crimson Hexagon - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Crimson Gottesman to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Low interest rates

– Even though inflation is raising its head in most developed economies, Crimson Gottesman can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.




Threats Patricia Gottesman at Crimson Hexagon External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Patricia Gottesman at Crimson Hexagon are -

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Crimson Gottesman.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Crimson Gottesman will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Crimson Gottesman in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Crimson Gottesman business can come under increasing regulations regarding data privacy, data security, etc.

Stagnating economy with rate increase

– Crimson Gottesman can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Consumer confidence and its impact on Crimson Gottesman demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Increasing wage structure of Crimson Gottesman

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Crimson Gottesman.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

High dependence on third party suppliers

– Crimson Gottesman high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Environmental challenges

– Crimson Gottesman needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Crimson Gottesman can take advantage of this fund but it will also bring new competitors in the Innovation & Entrepreneurship industry.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Crimson Gottesman with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Patricia Gottesman at Crimson Hexagon, Crimson Gottesman may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .

Technology acceleration in Forth Industrial Revolution

– Crimson Gottesman has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Crimson Gottesman needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.




Weighted SWOT Analysis of Patricia Gottesman at Crimson Hexagon Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Patricia Gottesman at Crimson Hexagon needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Patricia Gottesman at Crimson Hexagon is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Patricia Gottesman at Crimson Hexagon is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Patricia Gottesman at Crimson Hexagon is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Crimson Gottesman needs to make to build a sustainable competitive advantage.



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