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Amore Frozen Foods (A): Macaroni and Cheese Fill Targets SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Amore Frozen Foods (A): Macaroni and Cheese Fill Targets


Amore must set the fill-target for its eight-ounce macaroni and cheese pie. Unless five sample pies taken every 20 minutes average more than eight ounces, the entire 20-minute batch must be rejected. The case provides enough information to make an economic decision on the fill target. The case may be used to introduce the distribution of a sample average.

Authors :: Phillip E. Pfeifer

Topics :: Innovation & Entrepreneurship

Tags :: Manufacturing, Market research, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Amore Frozen Foods (A): Macaroni and Cheese Fill Targets" written by Phillip E. Pfeifer includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Macaroni Amore facing as an external strategic factors. Some of the topics covered in Amore Frozen Foods (A): Macaroni and Cheese Fill Targets case study are - Strategic Management Strategies, Manufacturing, Market research and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the Amore Frozen Foods (A): Macaroni and Cheese Fill Targets casestudy better are - – increasing household debt because of falling income levels, central banks are concerned over increasing inflation, banking and financial system is disrupted by Bitcoin and other crypto currencies, geopolitical disruptions, talent flight as more people leaving formal jobs, there is increasing trade war between United States & China, increasing transportation and logistics costs, technology disruption, increasing government debt because of Covid-19 spendings, etc



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Introduction to SWOT Analysis of Amore Frozen Foods (A): Macaroni and Cheese Fill Targets


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Amore Frozen Foods (A): Macaroni and Cheese Fill Targets case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Macaroni Amore, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Macaroni Amore operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Amore Frozen Foods (A): Macaroni and Cheese Fill Targets can be done for the following purposes –
1. Strategic planning using facts provided in Amore Frozen Foods (A): Macaroni and Cheese Fill Targets case study
2. Improving business portfolio management of Macaroni Amore
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Macaroni Amore




Strengths Amore Frozen Foods (A): Macaroni and Cheese Fill Targets | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Macaroni Amore in Amore Frozen Foods (A): Macaroni and Cheese Fill Targets Harvard Business Review case study are -

Ability to lead change in Innovation & Entrepreneurship field

– Macaroni Amore is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Macaroni Amore in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Diverse revenue streams

– Macaroni Amore is present in almost all the verticals within the industry. This has provided firm in Amore Frozen Foods (A): Macaroni and Cheese Fill Targets case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Sustainable margins compare to other players in Innovation & Entrepreneurship industry

– Amore Frozen Foods (A): Macaroni and Cheese Fill Targets firm has clearly differentiated products in the market place. This has enabled Macaroni Amore to fetch slight price premium compare to the competitors in the Innovation & Entrepreneurship industry. The sustainable margins have also helped Macaroni Amore to invest into research and development (R&D) and innovation.

Innovation driven organization

– Macaroni Amore is one of the most innovative firm in sector. Manager in Amore Frozen Foods (A): Macaroni and Cheese Fill Targets Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Organizational Resilience of Macaroni Amore

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Macaroni Amore does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Highly skilled collaborators

– Macaroni Amore has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Amore Frozen Foods (A): Macaroni and Cheese Fill Targets HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Strong track record of project management

– Macaroni Amore is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

High brand equity

– Macaroni Amore has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Macaroni Amore to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Low bargaining power of suppliers

– Suppliers of Macaroni Amore in the sector have low bargaining power. Amore Frozen Foods (A): Macaroni and Cheese Fill Targets has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Macaroni Amore to manage not only supply disruptions but also source products at highly competitive prices.

Effective Research and Development (R&D)

– Macaroni Amore has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Amore Frozen Foods (A): Macaroni and Cheese Fill Targets - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Digital Transformation in Innovation & Entrepreneurship segment

- digital transformation varies from industry to industry. For Macaroni Amore digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Macaroni Amore has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Cross disciplinary teams

– Horizontal connected teams at the Macaroni Amore are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.






Weaknesses Amore Frozen Foods (A): Macaroni and Cheese Fill Targets | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Amore Frozen Foods (A): Macaroni and Cheese Fill Targets are -

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Amore Frozen Foods (A): Macaroni and Cheese Fill Targets, it seems that the employees of Macaroni Amore don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Skills based hiring

– The stress on hiring functional specialists at Macaroni Amore has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High operating costs

– Compare to the competitors, firm in the HBR case study Amore Frozen Foods (A): Macaroni and Cheese Fill Targets has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Macaroni Amore 's lucrative customers.

Slow decision making process

– As mentioned earlier in the report, Macaroni Amore has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Macaroni Amore even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

No frontier risks strategy

– After analyzing the HBR case study Amore Frozen Foods (A): Macaroni and Cheese Fill Targets, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Capital Spending Reduction

– Even during the low interest decade, Macaroni Amore has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Aligning sales with marketing

– It come across in the case study Amore Frozen Foods (A): Macaroni and Cheese Fill Targets that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Amore Frozen Foods (A): Macaroni and Cheese Fill Targets can leverage the sales team experience to cultivate customer relationships as Macaroni Amore is planning to shift buying processes online.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Macaroni Amore is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Amore Frozen Foods (A): Macaroni and Cheese Fill Targets can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Need for greater diversity

– Macaroni Amore has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Products dominated business model

– Even though Macaroni Amore has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Amore Frozen Foods (A): Macaroni and Cheese Fill Targets should strive to include more intangible value offerings along with its core products and services.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Amore Frozen Foods (A): Macaroni and Cheese Fill Targets, in the dynamic environment Macaroni Amore has struggled to respond to the nimble upstart competition. Macaroni Amore has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.




Opportunities Amore Frozen Foods (A): Macaroni and Cheese Fill Targets | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Amore Frozen Foods (A): Macaroni and Cheese Fill Targets are -

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Macaroni Amore in the consumer business. Now Macaroni Amore can target international markets with far fewer capital restrictions requirements than the existing system.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Macaroni Amore can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Learning at scale

– Online learning technologies has now opened space for Macaroni Amore to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Developing new processes and practices

– Macaroni Amore can develop new processes and procedures in Innovation & Entrepreneurship industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Buying journey improvements

– Macaroni Amore can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Amore Frozen Foods (A): Macaroni and Cheese Fill Targets suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Leveraging digital technologies

– Macaroni Amore can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Macaroni Amore is facing challenges because of the dominance of functional experts in the organization. Amore Frozen Foods (A): Macaroni and Cheese Fill Targets case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Building a culture of innovation

– managers at Macaroni Amore can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Innovation & Entrepreneurship segment.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Macaroni Amore can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Amore Frozen Foods (A): Macaroni and Cheese Fill Targets, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Macaroni Amore to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Macaroni Amore to hire the very best people irrespective of their geographical location.

Using analytics as competitive advantage

– Macaroni Amore has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Amore Frozen Foods (A): Macaroni and Cheese Fill Targets - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Macaroni Amore to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Innovation & Entrepreneurship industry, but it has also influenced the consumer preferences. Macaroni Amore can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Macaroni Amore can use these opportunities to build new business models that can help the communities that Macaroni Amore operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.




Threats Amore Frozen Foods (A): Macaroni and Cheese Fill Targets External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Amore Frozen Foods (A): Macaroni and Cheese Fill Targets are -

Shortening product life cycle

– it is one of the major threat that Macaroni Amore is facing in Innovation & Entrepreneurship sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Regulatory challenges

– Macaroni Amore needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Innovation & Entrepreneurship industry regulations.

Environmental challenges

– Macaroni Amore needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Macaroni Amore can take advantage of this fund but it will also bring new competitors in the Innovation & Entrepreneurship industry.

Consumer confidence and its impact on Macaroni Amore demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Amore Frozen Foods (A): Macaroni and Cheese Fill Targets, Macaroni Amore may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Macaroni Amore.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Macaroni Amore with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Easy access to finance

– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Macaroni Amore can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Macaroni Amore business can come under increasing regulations regarding data privacy, data security, etc.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Macaroni Amore needs to understand the core reasons impacting the Innovation & Entrepreneurship industry. This will help it in building a better workplace.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Macaroni Amore in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Increasing wage structure of Macaroni Amore

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Macaroni Amore.




Weighted SWOT Analysis of Amore Frozen Foods (A): Macaroni and Cheese Fill Targets Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Amore Frozen Foods (A): Macaroni and Cheese Fill Targets needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Amore Frozen Foods (A): Macaroni and Cheese Fill Targets is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Amore Frozen Foods (A): Macaroni and Cheese Fill Targets is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Amore Frozen Foods (A): Macaroni and Cheese Fill Targets is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Macaroni Amore needs to make to build a sustainable competitive advantage.



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