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From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking


Is TV advertising still relevant and effective among today's media-multitasking consumers? Yes, says the author, showing how four different types of TV ads can best be used to capture attention, build brands and prompt people to go online to purchase products and services.

Authors :: Thales S. Teixeira

Topics :: Innovation & Entrepreneurship

Tags :: Marketing, Mobile, Psychology, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking" written by Thales S. Teixeira includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Multitasking Tv facing as an external strategic factors. Some of the topics covered in From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking case study are - Strategic Management Strategies, Marketing, Mobile, Psychology and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking casestudy better are - – customer relationship management is fast transforming because of increasing concerns over data privacy, talent flight as more people leaving formal jobs, digital marketing is dominated by two big players Facebook and Google, increasing transportation and logistics costs, increasing inequality as vast percentage of new income is going to the top 1%, geopolitical disruptions, technology disruption, challanges to central banks by blockchain based private currencies, there is increasing trade war between United States & China, etc



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Introduction to SWOT Analysis of From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Multitasking Tv, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Multitasking Tv operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking can be done for the following purposes –
1. Strategic planning using facts provided in From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking case study
2. Improving business portfolio management of Multitasking Tv
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Multitasking Tv




Strengths From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Multitasking Tv in From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking Harvard Business Review case study are -

Digital Transformation in Innovation & Entrepreneurship segment

- digital transformation varies from industry to industry. For Multitasking Tv digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Multitasking Tv has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

High brand equity

– Multitasking Tv has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Multitasking Tv to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Superior customer experience

– The customer experience strategy of Multitasking Tv in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Strong track record of project management

– Multitasking Tv is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Organizational Resilience of Multitasking Tv

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Multitasking Tv does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Ability to recruit top talent

– Multitasking Tv is one of the leading recruiters in the industry. Managers in the From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Learning organization

- Multitasking Tv is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Multitasking Tv is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Ability to lead change in Innovation & Entrepreneurship field

– Multitasking Tv is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Multitasking Tv in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Training and development

– Multitasking Tv has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Analytics focus

– Multitasking Tv is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Thales S. Teixeira can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Operational resilience

– The operational resilience strategy in the From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Innovation driven organization

– Multitasking Tv is one of the most innovative firm in sector. Manager in From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.






Weaknesses From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking are -

Interest costs

– Compare to the competition, Multitasking Tv has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking, in the dynamic environment Multitasking Tv has struggled to respond to the nimble upstart competition. Multitasking Tv has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Capital Spending Reduction

– Even during the low interest decade, Multitasking Tv has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Slow decision making process

– As mentioned earlier in the report, Multitasking Tv has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Multitasking Tv even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High bargaining power of channel partners

– Because of the regulatory requirements, Thales S. Teixeira suggests that, Multitasking Tv is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Multitasking Tv is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Workers concerns about automation

– As automation is fast increasing in the segment, Multitasking Tv needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Products dominated business model

– Even though Multitasking Tv has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking should strive to include more intangible value offerings along with its core products and services.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking, is just above the industry average. Multitasking Tv needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Skills based hiring

– The stress on hiring functional specialists at Multitasking Tv has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

No frontier risks strategy

– After analyzing the HBR case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.




Opportunities From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking are -

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Multitasking Tv can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Multitasking Tv to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Multitasking Tv to hire the very best people irrespective of their geographical location.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Multitasking Tv in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Innovation & Entrepreneurship segment, and it will provide faster access to the consumers.

Manufacturing automation

– Multitasking Tv can use the latest technology developments to improve its manufacturing and designing process in Innovation & Entrepreneurship segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Buying journey improvements

– Multitasking Tv can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Multitasking Tv can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Using analytics as competitive advantage

– Multitasking Tv has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Multitasking Tv to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Leveraging digital technologies

– Multitasking Tv can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Innovation & Entrepreneurship industry, but it has also influenced the consumer preferences. Multitasking Tv can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Low interest rates

– Even though inflation is raising its head in most developed economies, Multitasking Tv can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Better consumer reach

– The expansion of the 5G network will help Multitasking Tv to increase its market reach. Multitasking Tv will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Learning at scale

– Online learning technologies has now opened space for Multitasking Tv to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Developing new processes and practices

– Multitasking Tv can develop new processes and procedures in Innovation & Entrepreneurship industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.




Threats From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking are -

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Multitasking Tv can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking .

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Multitasking Tv with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Increasing wage structure of Multitasking Tv

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Multitasking Tv.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Multitasking Tv business can come under increasing regulations regarding data privacy, data security, etc.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Multitasking Tv in the Innovation & Entrepreneurship sector and impact the bottomline of the organization.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Multitasking Tv needs to understand the core reasons impacting the Innovation & Entrepreneurship industry. This will help it in building a better workplace.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Multitasking Tv will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Regulatory challenges

– Multitasking Tv needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Innovation & Entrepreneurship industry regulations.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Multitasking Tv.

Environmental challenges

– Multitasking Tv needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Multitasking Tv can take advantage of this fund but it will also bring new competitors in the Innovation & Entrepreneurship industry.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Multitasking Tv in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Technology acceleration in Forth Industrial Revolution

– Multitasking Tv has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Multitasking Tv needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Easy access to finance

– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Multitasking Tv can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.




Weighted SWOT Analysis of From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Multitasking Tv needs to make to build a sustainable competitive advantage.



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