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Gilberto Dimenstein and Community Empowerment in Brazil SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Gilberto Dimenstein and Community Empowerment in Brazil


In 2011, Gilberto Dimenstein, a well-known Brazilian journalist, created a new model that connected disparate resources to revitalize Sao Paulo. He wanted his model to expand across Brazil and the world. Dimenstein covered many of the social issues facing Brazil as a journalist and became determined to create solutions. Dimenstein started two social ventures, ANDI and Escola Aprendiz, before creating and developing Catraca Livre (meaning "open turnstile" in Portuguese) while he was an Advanced Leadership fellow at Harvard. Dimenstein pursued his idea of "learning neighborhoods", which meant a localized, low cost and effective way to leverage the existing available resources as educational opportunities. The resources were underutilized because of a lack of awareness. He believed that education should not be limited to the classroom and instead should be expanded to the entire city. Catraca Livre enabled Sao Paulo's residents to utilize untapped resources by aggregating all of the available resources and disseminating the information through multiple avenues including a website, subways, restaurants, workplaces, and more. This case shows how Dimenstein spearheads his solution to improve his city and offers a model for revitalizing cities around the world.

Authors :: Rosabeth Moss Kanter, Alexandre Naghirniac, Ai-Ling Jamila Malone

Topics :: Innovation & Entrepreneurship

Tags :: Leadership, Marketing, Social enterprise, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Gilberto Dimenstein and Community Empowerment in Brazil" written by Rosabeth Moss Kanter, Alexandre Naghirniac, Ai-Ling Jamila Malone includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Dimenstein Catraca facing as an external strategic factors. Some of the topics covered in Gilberto Dimenstein and Community Empowerment in Brazil case study are - Strategic Management Strategies, Leadership, Marketing, Social enterprise and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the Gilberto Dimenstein and Community Empowerment in Brazil casestudy better are - – banking and financial system is disrupted by Bitcoin and other crypto currencies, geopolitical disruptions, increasing household debt because of falling income levels, central banks are concerned over increasing inflation, increasing government debt because of Covid-19 spendings, technology disruption, increasing energy prices, there is increasing trade war between United States & China, cloud computing is disrupting traditional business models, etc



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Introduction to SWOT Analysis of Gilberto Dimenstein and Community Empowerment in Brazil


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Gilberto Dimenstein and Community Empowerment in Brazil case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Dimenstein Catraca, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Dimenstein Catraca operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Gilberto Dimenstein and Community Empowerment in Brazil can be done for the following purposes –
1. Strategic planning using facts provided in Gilberto Dimenstein and Community Empowerment in Brazil case study
2. Improving business portfolio management of Dimenstein Catraca
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Dimenstein Catraca




Strengths Gilberto Dimenstein and Community Empowerment in Brazil | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Dimenstein Catraca in Gilberto Dimenstein and Community Empowerment in Brazil Harvard Business Review case study are -

Ability to lead change in Innovation & Entrepreneurship field

– Dimenstein Catraca is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Dimenstein Catraca in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Sustainable margins compare to other players in Innovation & Entrepreneurship industry

– Gilberto Dimenstein and Community Empowerment in Brazil firm has clearly differentiated products in the market place. This has enabled Dimenstein Catraca to fetch slight price premium compare to the competitors in the Innovation & Entrepreneurship industry. The sustainable margins have also helped Dimenstein Catraca to invest into research and development (R&D) and innovation.

Successful track record of launching new products

– Dimenstein Catraca has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Dimenstein Catraca has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Low bargaining power of suppliers

– Suppliers of Dimenstein Catraca in the sector have low bargaining power. Gilberto Dimenstein and Community Empowerment in Brazil has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Dimenstein Catraca to manage not only supply disruptions but also source products at highly competitive prices.

Effective Research and Development (R&D)

– Dimenstein Catraca has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Gilberto Dimenstein and Community Empowerment in Brazil - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Operational resilience

– The operational resilience strategy in the Gilberto Dimenstein and Community Empowerment in Brazil Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Innovation driven organization

– Dimenstein Catraca is one of the most innovative firm in sector. Manager in Gilberto Dimenstein and Community Empowerment in Brazil Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Organizational Resilience of Dimenstein Catraca

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Dimenstein Catraca does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

High brand equity

– Dimenstein Catraca has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Dimenstein Catraca to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

High switching costs

– The high switching costs that Dimenstein Catraca has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Diverse revenue streams

– Dimenstein Catraca is present in almost all the verticals within the industry. This has provided firm in Gilberto Dimenstein and Community Empowerment in Brazil case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Learning organization

- Dimenstein Catraca is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Dimenstein Catraca is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Gilberto Dimenstein and Community Empowerment in Brazil Harvard Business Review case study emphasize – knowledge, initiative, and innovation.






Weaknesses Gilberto Dimenstein and Community Empowerment in Brazil | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Gilberto Dimenstein and Community Empowerment in Brazil are -

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Dimenstein Catraca supply chain. Even after few cautionary changes mentioned in the HBR case study - Gilberto Dimenstein and Community Empowerment in Brazil, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Dimenstein Catraca vulnerable to further global disruptions in South East Asia.

Need for greater diversity

– Dimenstein Catraca has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Products dominated business model

– Even though Dimenstein Catraca has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Gilberto Dimenstein and Community Empowerment in Brazil should strive to include more intangible value offerings along with its core products and services.

Aligning sales with marketing

– It come across in the case study Gilberto Dimenstein and Community Empowerment in Brazil that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Gilberto Dimenstein and Community Empowerment in Brazil can leverage the sales team experience to cultivate customer relationships as Dimenstein Catraca is planning to shift buying processes online.

Slow to strategic competitive environment developments

– As Gilberto Dimenstein and Community Empowerment in Brazil HBR case study mentions - Dimenstein Catraca takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Gilberto Dimenstein and Community Empowerment in Brazil HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Dimenstein Catraca has relatively successful track record of launching new products.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Gilberto Dimenstein and Community Empowerment in Brazil, it seems that the employees of Dimenstein Catraca don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Interest costs

– Compare to the competition, Dimenstein Catraca has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

No frontier risks strategy

– After analyzing the HBR case study Gilberto Dimenstein and Community Empowerment in Brazil, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Increasing silos among functional specialists

– The organizational structure of Dimenstein Catraca is dominated by functional specialists. It is not different from other players in the Innovation & Entrepreneurship segment. Dimenstein Catraca needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Dimenstein Catraca to focus more on services rather than just following the product oriented approach.

Slow decision making process

– As mentioned earlier in the report, Dimenstein Catraca has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Dimenstein Catraca even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.




Opportunities Gilberto Dimenstein and Community Empowerment in Brazil | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Gilberto Dimenstein and Community Empowerment in Brazil are -

Low interest rates

– Even though inflation is raising its head in most developed economies, Dimenstein Catraca can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Developing new processes and practices

– Dimenstein Catraca can develop new processes and procedures in Innovation & Entrepreneurship industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Building a culture of innovation

– managers at Dimenstein Catraca can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Innovation & Entrepreneurship segment.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Dimenstein Catraca is facing challenges because of the dominance of functional experts in the organization. Gilberto Dimenstein and Community Empowerment in Brazil case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Dimenstein Catraca in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Innovation & Entrepreneurship segment, and it will provide faster access to the consumers.

Loyalty marketing

– Dimenstein Catraca has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Buying journey improvements

– Dimenstein Catraca can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Gilberto Dimenstein and Community Empowerment in Brazil suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Better consumer reach

– The expansion of the 5G network will help Dimenstein Catraca to increase its market reach. Dimenstein Catraca will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Creating value in data economy

– The success of analytics program of Dimenstein Catraca has opened avenues for new revenue streams for the organization in the industry. This can help Dimenstein Catraca to build a more holistic ecosystem as suggested in the Gilberto Dimenstein and Community Empowerment in Brazil case study. Dimenstein Catraca can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Dimenstein Catraca can use these opportunities to build new business models that can help the communities that Dimenstein Catraca operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Dimenstein Catraca in the consumer business. Now Dimenstein Catraca can target international markets with far fewer capital restrictions requirements than the existing system.

Manufacturing automation

– Dimenstein Catraca can use the latest technology developments to improve its manufacturing and designing process in Innovation & Entrepreneurship segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Innovation & Entrepreneurship industry, but it has also influenced the consumer preferences. Dimenstein Catraca can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.




Threats Gilberto Dimenstein and Community Empowerment in Brazil External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Gilberto Dimenstein and Community Empowerment in Brazil are -

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Dimenstein Catraca needs to understand the core reasons impacting the Innovation & Entrepreneurship industry. This will help it in building a better workplace.

Regulatory challenges

– Dimenstein Catraca needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Innovation & Entrepreneurship industry regulations.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Dimenstein Catraca in the Innovation & Entrepreneurship sector and impact the bottomline of the organization.

Easy access to finance

– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Dimenstein Catraca can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Dimenstein Catraca business can come under increasing regulations regarding data privacy, data security, etc.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Dimenstein Catraca with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Gilberto Dimenstein and Community Empowerment in Brazil, Dimenstein Catraca may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .

High dependence on third party suppliers

– Dimenstein Catraca high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Consumer confidence and its impact on Dimenstein Catraca demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Environmental challenges

– Dimenstein Catraca needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Dimenstein Catraca can take advantage of this fund but it will also bring new competitors in the Innovation & Entrepreneurship industry.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Stagnating economy with rate increase

– Dimenstein Catraca can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.




Weighted SWOT Analysis of Gilberto Dimenstein and Community Empowerment in Brazil Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Gilberto Dimenstein and Community Empowerment in Brazil needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Gilberto Dimenstein and Community Empowerment in Brazil is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Gilberto Dimenstein and Community Empowerment in Brazil is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Gilberto Dimenstein and Community Empowerment in Brazil is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Dimenstein Catraca needs to make to build a sustainable competitive advantage.



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