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Salmones Puyuhuapi (B) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Salmones Puyuhuapi (B)


Supplement case for UV6280.

Authors :: Phillip E. Pfeifer, Rafael Echeverria

Topics :: Innovation & Entrepreneurship

Tags :: Decision making, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Salmones Puyuhuapi (B)" written by Phillip E. Pfeifer, Rafael Echeverria includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Puyuhuapi Salmones facing as an external strategic factors. Some of the topics covered in Salmones Puyuhuapi (B) case study are - Strategic Management Strategies, Decision making and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the Salmones Puyuhuapi (B) casestudy better are - – central banks are concerned over increasing inflation, increasing inequality as vast percentage of new income is going to the top 1%, cloud computing is disrupting traditional business models, banking and financial system is disrupted by Bitcoin and other crypto currencies, competitive advantages are harder to sustain because of technology dispersion, wage bills are increasing, there is backlash against globalization, technology disruption, talent flight as more people leaving formal jobs, etc



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Introduction to SWOT Analysis of Salmones Puyuhuapi (B)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Salmones Puyuhuapi (B) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Puyuhuapi Salmones, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Puyuhuapi Salmones operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Salmones Puyuhuapi (B) can be done for the following purposes –
1. Strategic planning using facts provided in Salmones Puyuhuapi (B) case study
2. Improving business portfolio management of Puyuhuapi Salmones
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Puyuhuapi Salmones




Strengths Salmones Puyuhuapi (B) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Puyuhuapi Salmones in Salmones Puyuhuapi (B) Harvard Business Review case study are -

Sustainable margins compare to other players in Innovation & Entrepreneurship industry

– Salmones Puyuhuapi (B) firm has clearly differentiated products in the market place. This has enabled Puyuhuapi Salmones to fetch slight price premium compare to the competitors in the Innovation & Entrepreneurship industry. The sustainable margins have also helped Puyuhuapi Salmones to invest into research and development (R&D) and innovation.

Training and development

– Puyuhuapi Salmones has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Salmones Puyuhuapi (B) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Digital Transformation in Innovation & Entrepreneurship segment

- digital transformation varies from industry to industry. For Puyuhuapi Salmones digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Puyuhuapi Salmones has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Effective Research and Development (R&D)

– Puyuhuapi Salmones has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Salmones Puyuhuapi (B) - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Innovation driven organization

– Puyuhuapi Salmones is one of the most innovative firm in sector. Manager in Salmones Puyuhuapi (B) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Successful track record of launching new products

– Puyuhuapi Salmones has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Puyuhuapi Salmones has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Highly skilled collaborators

– Puyuhuapi Salmones has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Salmones Puyuhuapi (B) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Operational resilience

– The operational resilience strategy in the Salmones Puyuhuapi (B) Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

High brand equity

– Puyuhuapi Salmones has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Puyuhuapi Salmones to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Organizational Resilience of Puyuhuapi Salmones

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Puyuhuapi Salmones does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Ability to lead change in Innovation & Entrepreneurship field

– Puyuhuapi Salmones is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Puyuhuapi Salmones in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

High switching costs

– The high switching costs that Puyuhuapi Salmones has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.






Weaknesses Salmones Puyuhuapi (B) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Salmones Puyuhuapi (B) are -

No frontier risks strategy

– After analyzing the HBR case study Salmones Puyuhuapi (B), it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Workers concerns about automation

– As automation is fast increasing in the segment, Puyuhuapi Salmones needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Slow to strategic competitive environment developments

– As Salmones Puyuhuapi (B) HBR case study mentions - Puyuhuapi Salmones takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

High operating costs

– Compare to the competitors, firm in the HBR case study Salmones Puyuhuapi (B) has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Puyuhuapi Salmones 's lucrative customers.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Salmones Puyuhuapi (B), in the dynamic environment Puyuhuapi Salmones has struggled to respond to the nimble upstart competition. Puyuhuapi Salmones has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Skills based hiring

– The stress on hiring functional specialists at Puyuhuapi Salmones has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Low market penetration in new markets

– Outside its home market of Puyuhuapi Salmones, firm in the HBR case study Salmones Puyuhuapi (B) needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Salmones Puyuhuapi (B), is just above the industry average. Puyuhuapi Salmones needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Capital Spending Reduction

– Even during the low interest decade, Puyuhuapi Salmones has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Need for greater diversity

– Puyuhuapi Salmones has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Lack of clear differentiation of Puyuhuapi Salmones products

– To increase the profitability and margins on the products, Puyuhuapi Salmones needs to provide more differentiated products than what it is currently offering in the marketplace.




Opportunities Salmones Puyuhuapi (B) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Salmones Puyuhuapi (B) are -

Creating value in data economy

– The success of analytics program of Puyuhuapi Salmones has opened avenues for new revenue streams for the organization in the industry. This can help Puyuhuapi Salmones to build a more holistic ecosystem as suggested in the Salmones Puyuhuapi (B) case study. Puyuhuapi Salmones can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Puyuhuapi Salmones can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Puyuhuapi Salmones can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Salmones Puyuhuapi (B), to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Developing new processes and practices

– Puyuhuapi Salmones can develop new processes and procedures in Innovation & Entrepreneurship industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Loyalty marketing

– Puyuhuapi Salmones has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Puyuhuapi Salmones can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Puyuhuapi Salmones can use these opportunities to build new business models that can help the communities that Puyuhuapi Salmones operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Puyuhuapi Salmones to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Better consumer reach

– The expansion of the 5G network will help Puyuhuapi Salmones to increase its market reach. Puyuhuapi Salmones will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Puyuhuapi Salmones is facing challenges because of the dominance of functional experts in the organization. Salmones Puyuhuapi (B) case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Innovation & Entrepreneurship industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Puyuhuapi Salmones can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Puyuhuapi Salmones can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Puyuhuapi Salmones in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Innovation & Entrepreneurship segment, and it will provide faster access to the consumers.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Puyuhuapi Salmones can explore opportunities that can attract volunteers and are consistent with its mission and vision.




Threats Salmones Puyuhuapi (B) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Salmones Puyuhuapi (B) are -

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Puyuhuapi Salmones needs to understand the core reasons impacting the Innovation & Entrepreneurship industry. This will help it in building a better workplace.

Increasing wage structure of Puyuhuapi Salmones

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Puyuhuapi Salmones.

High dependence on third party suppliers

– Puyuhuapi Salmones high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Easy access to finance

– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Puyuhuapi Salmones can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Puyuhuapi Salmones.

Technology acceleration in Forth Industrial Revolution

– Puyuhuapi Salmones has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Puyuhuapi Salmones needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Puyuhuapi Salmones will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Shortening product life cycle

– it is one of the major threat that Puyuhuapi Salmones is facing in Innovation & Entrepreneurship sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Stagnating economy with rate increase

– Puyuhuapi Salmones can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Puyuhuapi Salmones with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Salmones Puyuhuapi (B), Puyuhuapi Salmones may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .

Regulatory challenges

– Puyuhuapi Salmones needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Innovation & Entrepreneurship industry regulations.




Weighted SWOT Analysis of Salmones Puyuhuapi (B) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Salmones Puyuhuapi (B) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Salmones Puyuhuapi (B) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Salmones Puyuhuapi (B) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Salmones Puyuhuapi (B) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Puyuhuapi Salmones needs to make to build a sustainable competitive advantage.



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