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Work is Good: Branding the Employ+Ability Mission, Spanish Version SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Work is Good: Branding the Employ+Ability Mission, Spanish Version


Employ+Ability, a small company employing developmentally disabled adults, finds itself competing with low-cost producers of its core products--therapeutic hot and cold packs. How might an innovative branding campaign, centered on the company's core value of "Work is Good" enable it to effectively compete with them?

Authors :: Lynda M. Applegate, Susan Saltrick, Monica Higgins

Topics :: Innovation & Entrepreneurship

Tags :: Manufacturing, Marketing, Social enterprise, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Work is Good: Branding the Employ+Ability Mission, Spanish Version" written by Lynda M. Applegate, Susan Saltrick, Monica Higgins includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Employ Branding facing as an external strategic factors. Some of the topics covered in Work is Good: Branding the Employ+Ability Mission, Spanish Version case study are - Strategic Management Strategies, Manufacturing, Marketing, Social enterprise and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the Work is Good: Branding the Employ+Ability Mission, Spanish Version casestudy better are - – supply chains are disrupted by pandemic , increasing government debt because of Covid-19 spendings, technology disruption, increasing energy prices, wage bills are increasing, geopolitical disruptions, increasing inequality as vast percentage of new income is going to the top 1%, competitive advantages are harder to sustain because of technology dispersion, cloud computing is disrupting traditional business models, etc



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Introduction to SWOT Analysis of Work is Good: Branding the Employ+Ability Mission, Spanish Version


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Work is Good: Branding the Employ+Ability Mission, Spanish Version case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Employ Branding, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Employ Branding operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Work is Good: Branding the Employ+Ability Mission, Spanish Version can be done for the following purposes –
1. Strategic planning using facts provided in Work is Good: Branding the Employ+Ability Mission, Spanish Version case study
2. Improving business portfolio management of Employ Branding
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Employ Branding




Strengths Work is Good: Branding the Employ+Ability Mission, Spanish Version | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Employ Branding in Work is Good: Branding the Employ+Ability Mission, Spanish Version Harvard Business Review case study are -

Ability to recruit top talent

– Employ Branding is one of the leading recruiters in the industry. Managers in the Work is Good: Branding the Employ+Ability Mission, Spanish Version are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Training and development

– Employ Branding has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Work is Good: Branding the Employ+Ability Mission, Spanish Version Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Diverse revenue streams

– Employ Branding is present in almost all the verticals within the industry. This has provided firm in Work is Good: Branding the Employ+Ability Mission, Spanish Version case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Sustainable margins compare to other players in Innovation & Entrepreneurship industry

– Work is Good: Branding the Employ+Ability Mission, Spanish Version firm has clearly differentiated products in the market place. This has enabled Employ Branding to fetch slight price premium compare to the competitors in the Innovation & Entrepreneurship industry. The sustainable margins have also helped Employ Branding to invest into research and development (R&D) and innovation.

Operational resilience

– The operational resilience strategy in the Work is Good: Branding the Employ+Ability Mission, Spanish Version Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Analytics focus

– Employ Branding is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Lynda M. Applegate, Susan Saltrick, Monica Higgins can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Strong track record of project management

– Employ Branding is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Organizational Resilience of Employ Branding

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Employ Branding does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Successful track record of launching new products

– Employ Branding has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Employ Branding has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Ability to lead change in Innovation & Entrepreneurship field

– Employ Branding is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Employ Branding in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Innovation driven organization

– Employ Branding is one of the most innovative firm in sector. Manager in Work is Good: Branding the Employ+Ability Mission, Spanish Version Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Highly skilled collaborators

– Employ Branding has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Work is Good: Branding the Employ+Ability Mission, Spanish Version HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.






Weaknesses Work is Good: Branding the Employ+Ability Mission, Spanish Version | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Work is Good: Branding the Employ+Ability Mission, Spanish Version are -

Increasing silos among functional specialists

– The organizational structure of Employ Branding is dominated by functional specialists. It is not different from other players in the Innovation & Entrepreneurship segment. Employ Branding needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Employ Branding to focus more on services rather than just following the product oriented approach.

Workers concerns about automation

– As automation is fast increasing in the segment, Employ Branding needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Low market penetration in new markets

– Outside its home market of Employ Branding, firm in the HBR case study Work is Good: Branding the Employ+Ability Mission, Spanish Version needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

No frontier risks strategy

– After analyzing the HBR case study Work is Good: Branding the Employ+Ability Mission, Spanish Version, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Employ Branding is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Work is Good: Branding the Employ+Ability Mission, Spanish Version can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Products dominated business model

– Even though Employ Branding has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Work is Good: Branding the Employ+Ability Mission, Spanish Version should strive to include more intangible value offerings along with its core products and services.

Slow decision making process

– As mentioned earlier in the report, Employ Branding has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Employ Branding even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Work is Good: Branding the Employ+Ability Mission, Spanish Version, is just above the industry average. Employ Branding needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High bargaining power of channel partners

– Because of the regulatory requirements, Lynda M. Applegate, Susan Saltrick, Monica Higgins suggests that, Employ Branding is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

High operating costs

– Compare to the competitors, firm in the HBR case study Work is Good: Branding the Employ+Ability Mission, Spanish Version has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Employ Branding 's lucrative customers.

High cash cycle compare to competitors

Employ Branding has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.




Opportunities Work is Good: Branding the Employ+Ability Mission, Spanish Version | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Work is Good: Branding the Employ+Ability Mission, Spanish Version are -

Buying journey improvements

– Employ Branding can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Work is Good: Branding the Employ+Ability Mission, Spanish Version suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Employ Branding can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Employ Branding in the consumer business. Now Employ Branding can target international markets with far fewer capital restrictions requirements than the existing system.

Building a culture of innovation

– managers at Employ Branding can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Innovation & Entrepreneurship segment.

Better consumer reach

– The expansion of the 5G network will help Employ Branding to increase its market reach. Employ Branding will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Employ Branding can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Employ Branding in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Innovation & Entrepreneurship segment, and it will provide faster access to the consumers.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Employ Branding is facing challenges because of the dominance of functional experts in the organization. Work is Good: Branding the Employ+Ability Mission, Spanish Version case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Using analytics as competitive advantage

– Employ Branding has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Work is Good: Branding the Employ+Ability Mission, Spanish Version - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Employ Branding to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Learning at scale

– Online learning technologies has now opened space for Employ Branding to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Employ Branding to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Employ Branding can use these opportunities to build new business models that can help the communities that Employ Branding operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Employ Branding can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Work is Good: Branding the Employ+Ability Mission, Spanish Version, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.




Threats Work is Good: Branding the Employ+Ability Mission, Spanish Version External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Work is Good: Branding the Employ+Ability Mission, Spanish Version are -

Environmental challenges

– Employ Branding needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Employ Branding can take advantage of this fund but it will also bring new competitors in the Innovation & Entrepreneurship industry.

Consumer confidence and its impact on Employ Branding demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Employ Branding.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Employ Branding can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Work is Good: Branding the Employ+Ability Mission, Spanish Version .

Regulatory challenges

– Employ Branding needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Innovation & Entrepreneurship industry regulations.

Easy access to finance

– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Employ Branding can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Increasing wage structure of Employ Branding

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Employ Branding.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Employ Branding needs to understand the core reasons impacting the Innovation & Entrepreneurship industry. This will help it in building a better workplace.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Employ Branding in the Innovation & Entrepreneurship sector and impact the bottomline of the organization.

Stagnating economy with rate increase

– Employ Branding can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Employ Branding will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.




Weighted SWOT Analysis of Work is Good: Branding the Employ+Ability Mission, Spanish Version Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Work is Good: Branding the Employ+Ability Mission, Spanish Version needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Work is Good: Branding the Employ+Ability Mission, Spanish Version is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Work is Good: Branding the Employ+Ability Mission, Spanish Version is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Work is Good: Branding the Employ+Ability Mission, Spanish Version is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Employ Branding needs to make to build a sustainable competitive advantage.



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