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Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)?


To maximize their effectiveness, color cases should be printed in color.Vinod Kapur has founded a unique enterprise, Keggfarms, based on a special poultry chicken he bred to address the nutritional and income needs of some of the poorest people on earth: India's rural villagers. As of November 2006, Keggfarms was supplying chicks to about 4 million poor villagers, generating incomes for 700,000 households when they sold the eggs and meat. In November 2006, Kapur faced a number of issues, including how to expand without capital, how to deal with imitation, and how to balance Keggfarm's for-profit and social values. Includes color exhibits.

Authors :: Daniel J. Isenberg

Topics :: Innovation & Entrepreneurship

Tags :: Entrepreneurial management, Globalization, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)?" written by Daniel J. Isenberg includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Keggfarms Kapur facing as an external strategic factors. Some of the topics covered in Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? case study are - Strategic Management Strategies, Entrepreneurial management, Globalization and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? casestudy better are - – geopolitical disruptions, there is increasing trade war between United States & China, talent flight as more people leaving formal jobs, competitive advantages are harder to sustain because of technology dispersion, wage bills are increasing, increasing transportation and logistics costs, central banks are concerned over increasing inflation, supply chains are disrupted by pandemic , increasing government debt because of Covid-19 spendings, etc



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Introduction to SWOT Analysis of Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)?


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Keggfarms Kapur, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Keggfarms Kapur operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? can be done for the following purposes –
1. Strategic planning using facts provided in Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? case study
2. Improving business portfolio management of Keggfarms Kapur
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Keggfarms Kapur




Strengths Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Keggfarms Kapur in Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? Harvard Business Review case study are -

Analytics focus

– Keggfarms Kapur is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Daniel J. Isenberg can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Innovation driven organization

– Keggfarms Kapur is one of the most innovative firm in sector. Manager in Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Digital Transformation in Innovation & Entrepreneurship segment

- digital transformation varies from industry to industry. For Keggfarms Kapur digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Keggfarms Kapur has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Low bargaining power of suppliers

– Suppliers of Keggfarms Kapur in the sector have low bargaining power. Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Keggfarms Kapur to manage not only supply disruptions but also source products at highly competitive prices.

Diverse revenue streams

– Keggfarms Kapur is present in almost all the verticals within the industry. This has provided firm in Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Training and development

– Keggfarms Kapur has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Superior customer experience

– The customer experience strategy of Keggfarms Kapur in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Learning organization

- Keggfarms Kapur is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Keggfarms Kapur is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Ability to lead change in Innovation & Entrepreneurship field

– Keggfarms Kapur is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Keggfarms Kapur in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Highly skilled collaborators

– Keggfarms Kapur has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Cross disciplinary teams

– Horizontal connected teams at the Keggfarms Kapur are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

High brand equity

– Keggfarms Kapur has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Keggfarms Kapur to keep acquiring new customers and building profitable relationship with both the new and loyal customers.






Weaknesses Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? are -

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Keggfarms Kapur supply chain. Even after few cautionary changes mentioned in the HBR case study - Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)?, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Keggfarms Kapur vulnerable to further global disruptions in South East Asia.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)?, in the dynamic environment Keggfarms Kapur has struggled to respond to the nimble upstart competition. Keggfarms Kapur has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Keggfarms Kapur has relatively successful track record of launching new products.

High bargaining power of channel partners

– Because of the regulatory requirements, Daniel J. Isenberg suggests that, Keggfarms Kapur is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

No frontier risks strategy

– After analyzing the HBR case study Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)?, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Keggfarms Kapur is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Increasing silos among functional specialists

– The organizational structure of Keggfarms Kapur is dominated by functional specialists. It is not different from other players in the Innovation & Entrepreneurship segment. Keggfarms Kapur needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Keggfarms Kapur to focus more on services rather than just following the product oriented approach.

Workers concerns about automation

– As automation is fast increasing in the segment, Keggfarms Kapur needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Products dominated business model

– Even though Keggfarms Kapur has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? should strive to include more intangible value offerings along with its core products and services.

Lack of clear differentiation of Keggfarms Kapur products

– To increase the profitability and margins on the products, Keggfarms Kapur needs to provide more differentiated products than what it is currently offering in the marketplace.

Skills based hiring

– The stress on hiring functional specialists at Keggfarms Kapur has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.




Opportunities Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? are -

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Keggfarms Kapur can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Better consumer reach

– The expansion of the 5G network will help Keggfarms Kapur to increase its market reach. Keggfarms Kapur will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Leveraging digital technologies

– Keggfarms Kapur can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Keggfarms Kapur to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Keggfarms Kapur is facing challenges because of the dominance of functional experts in the organization. Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Learning at scale

– Online learning technologies has now opened space for Keggfarms Kapur to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Keggfarms Kapur can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)?, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Keggfarms Kapur in the consumer business. Now Keggfarms Kapur can target international markets with far fewer capital restrictions requirements than the existing system.

Low interest rates

– Even though inflation is raising its head in most developed economies, Keggfarms Kapur can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Keggfarms Kapur can use these opportunities to build new business models that can help the communities that Keggfarms Kapur operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Keggfarms Kapur to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Keggfarms Kapur to hire the very best people irrespective of their geographical location.

Manufacturing automation

– Keggfarms Kapur can use the latest technology developments to improve its manufacturing and designing process in Innovation & Entrepreneurship segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Creating value in data economy

– The success of analytics program of Keggfarms Kapur has opened avenues for new revenue streams for the organization in the industry. This can help Keggfarms Kapur to build a more holistic ecosystem as suggested in the Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? case study. Keggfarms Kapur can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.




Threats Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? are -

High dependence on third party suppliers

– Keggfarms Kapur high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Keggfarms Kapur needs to understand the core reasons impacting the Innovation & Entrepreneurship industry. This will help it in building a better workplace.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Keggfarms Kapur.

Stagnating economy with rate increase

– Keggfarms Kapur can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Consumer confidence and its impact on Keggfarms Kapur demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)?, Keggfarms Kapur may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Keggfarms Kapur can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? .

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Keggfarms Kapur business can come under increasing regulations regarding data privacy, data security, etc.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Keggfarms Kapur with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Keggfarms Kapur in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Easy access to finance

– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Keggfarms Kapur can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.




Weighted SWOT Analysis of Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Keggfarms Kapur needs to make to build a sustainable competitive advantage.



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