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Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)?


To maximize their effectiveness, color cases should be printed in color.Vinod Kapur has founded a unique enterprise, Keggfarms, based on a special poultry chicken he bred to address the nutritional and income needs of some of the poorest people on earth: India's rural villagers. As of November 2006, Keggfarms was supplying chicks to about 4 million poor villagers, generating incomes for 700,000 households when they sold the eggs and meat. In November 2006, Kapur faced a number of issues, including how to expand without capital, how to deal with imitation, and how to balance Keggfarm's for-profit and social values. Includes color exhibits.

Authors :: Daniel J. Isenberg

Topics :: Innovation & Entrepreneurship

Tags :: Entrepreneurial management, Globalization, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)?" written by Daniel J. Isenberg includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Keggfarms Kapur facing as an external strategic factors. Some of the topics covered in Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? case study are - Strategic Management Strategies, Entrepreneurial management, Globalization and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? casestudy better are - – supply chains are disrupted by pandemic , increasing government debt because of Covid-19 spendings, increasing energy prices, there is increasing trade war between United States & China, digital marketing is dominated by two big players Facebook and Google, banking and financial system is disrupted by Bitcoin and other crypto currencies, technology disruption, there is backlash against globalization, increasing transportation and logistics costs, etc



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Introduction to SWOT Analysis of Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)?


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Keggfarms Kapur, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Keggfarms Kapur operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? can be done for the following purposes –
1. Strategic planning using facts provided in Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? case study
2. Improving business portfolio management of Keggfarms Kapur
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Keggfarms Kapur




Strengths Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Keggfarms Kapur in Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? Harvard Business Review case study are -

Ability to recruit top talent

– Keggfarms Kapur is one of the leading recruiters in the industry. Managers in the Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Ability to lead change in Innovation & Entrepreneurship field

– Keggfarms Kapur is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Keggfarms Kapur in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Learning organization

- Keggfarms Kapur is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Keggfarms Kapur is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Strong track record of project management

– Keggfarms Kapur is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Training and development

– Keggfarms Kapur has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Analytics focus

– Keggfarms Kapur is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Daniel J. Isenberg can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Organizational Resilience of Keggfarms Kapur

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Keggfarms Kapur does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Innovation driven organization

– Keggfarms Kapur is one of the most innovative firm in sector. Manager in Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Superior customer experience

– The customer experience strategy of Keggfarms Kapur in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Digital Transformation in Innovation & Entrepreneurship segment

- digital transformation varies from industry to industry. For Keggfarms Kapur digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Keggfarms Kapur has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

High switching costs

– The high switching costs that Keggfarms Kapur has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Sustainable margins compare to other players in Innovation & Entrepreneurship industry

– Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? firm has clearly differentiated products in the market place. This has enabled Keggfarms Kapur to fetch slight price premium compare to the competitors in the Innovation & Entrepreneurship industry. The sustainable margins have also helped Keggfarms Kapur to invest into research and development (R&D) and innovation.






Weaknesses Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? are -

Need for greater diversity

– Keggfarms Kapur has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Lack of clear differentiation of Keggfarms Kapur products

– To increase the profitability and margins on the products, Keggfarms Kapur needs to provide more differentiated products than what it is currently offering in the marketplace.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Keggfarms Kapur has relatively successful track record of launching new products.

No frontier risks strategy

– After analyzing the HBR case study Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)?, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Interest costs

– Compare to the competition, Keggfarms Kapur has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Low market penetration in new markets

– Outside its home market of Keggfarms Kapur, firm in the HBR case study Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Slow to strategic competitive environment developments

– As Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? HBR case study mentions - Keggfarms Kapur takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)?, it seems that the employees of Keggfarms Kapur don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High cash cycle compare to competitors

Keggfarms Kapur has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Workers concerns about automation

– As automation is fast increasing in the segment, Keggfarms Kapur needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Slow decision making process

– As mentioned earlier in the report, Keggfarms Kapur has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Keggfarms Kapur even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.




Opportunities Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? are -

Better consumer reach

– The expansion of the 5G network will help Keggfarms Kapur to increase its market reach. Keggfarms Kapur will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Innovation & Entrepreneurship industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Keggfarms Kapur can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Keggfarms Kapur can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Keggfarms Kapur in the consumer business. Now Keggfarms Kapur can target international markets with far fewer capital restrictions requirements than the existing system.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Keggfarms Kapur can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Low interest rates

– Even though inflation is raising its head in most developed economies, Keggfarms Kapur can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Buying journey improvements

– Keggfarms Kapur can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Building a culture of innovation

– managers at Keggfarms Kapur can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Innovation & Entrepreneurship segment.

Creating value in data economy

– The success of analytics program of Keggfarms Kapur has opened avenues for new revenue streams for the organization in the industry. This can help Keggfarms Kapur to build a more holistic ecosystem as suggested in the Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? case study. Keggfarms Kapur can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Keggfarms Kapur is facing challenges because of the dominance of functional experts in the organization. Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Learning at scale

– Online learning technologies has now opened space for Keggfarms Kapur to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Keggfarms Kapur can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)?, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Using analytics as competitive advantage

– Keggfarms Kapur has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Keggfarms Kapur to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Loyalty marketing

– Keggfarms Kapur has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.




Threats Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? are -

High dependence on third party suppliers

– Keggfarms Kapur high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Increasing wage structure of Keggfarms Kapur

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Keggfarms Kapur.

Stagnating economy with rate increase

– Keggfarms Kapur can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Easy access to finance

– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Keggfarms Kapur can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Regulatory challenges

– Keggfarms Kapur needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Innovation & Entrepreneurship industry regulations.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Keggfarms Kapur.

Environmental challenges

– Keggfarms Kapur needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Keggfarms Kapur can take advantage of this fund but it will also bring new competitors in the Innovation & Entrepreneurship industry.

Shortening product life cycle

– it is one of the major threat that Keggfarms Kapur is facing in Innovation & Entrepreneurship sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Keggfarms Kapur can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? .

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Keggfarms Kapur needs to understand the core reasons impacting the Innovation & Entrepreneurship industry. This will help it in building a better workplace.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Keggfarms Kapur will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Keggfarms Kapur with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.




Weighted SWOT Analysis of Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Keggfarms (India)--Which Came First, the Kuroiler(TM) or the KEGG(TM)? is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Keggfarms Kapur needs to make to build a sustainable competitive advantage.



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