From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
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Case Study SWOT Analysis Solution
Case Study Description of From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking
Is TV advertising still relevant and effective among today's media-multitasking consumers? Yes, says the author, showing how four different types of TV ads can best be used to capture attention, build brands and prompt people to go online to purchase products and services.
Swot Analysis of "From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking" written by Thales S. Teixeira includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Multitasking Tv facing as an external strategic factors. Some of the topics covered in From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking case study are - Strategic Management Strategies, Marketing, Mobile, Psychology and Innovation & Entrepreneurship.
Some of the macro environment factors that can be used to understand the From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking casestudy better are - – increasing commodity prices, increasing household debt because of falling income levels, increasing transportation and logistics costs, cloud computing is disrupting traditional business models, talent flight as more people leaving formal jobs, challanges to central banks by blockchain based private currencies, technology disruption,
there is increasing trade war between United States & China, banking and financial system is disrupted by Bitcoin and other crypto currencies, etc
Introduction to SWOT Analysis of From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Multitasking Tv, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Multitasking Tv operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking can be done for the following purposes –
1. Strategic planning using facts provided in From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking case study
2. Improving business portfolio management of Multitasking Tv
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Multitasking Tv
Strengths From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Multitasking Tv in From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking Harvard Business Review case study are -
High brand equity
– Multitasking Tv has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Multitasking Tv to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Sustainable margins compare to other players in Innovation & Entrepreneurship industry
– From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking firm has clearly differentiated products in the market place. This has enabled Multitasking Tv to fetch slight price premium compare to the competitors in the Innovation & Entrepreneurship industry. The sustainable margins have also helped Multitasking Tv to invest into research and development (R&D) and innovation.
Low bargaining power of suppliers
– Suppliers of Multitasking Tv in the sector have low bargaining power. From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Multitasking Tv to manage not only supply disruptions but also source products at highly competitive prices.
Highly skilled collaborators
– Multitasking Tv has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
High switching costs
– The high switching costs that Multitasking Tv has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Training and development
– Multitasking Tv has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Successful track record of launching new products
– Multitasking Tv has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Multitasking Tv has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Learning organization
- Multitasking Tv is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Multitasking Tv is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Cross disciplinary teams
– Horizontal connected teams at the Multitasking Tv are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Operational resilience
– The operational resilience strategy in the From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Strong track record of project management
– Multitasking Tv is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Digital Transformation in Innovation & Entrepreneurship segment
- digital transformation varies from industry to industry. For Multitasking Tv digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Multitasking Tv has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Weaknesses From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking are -
Skills based hiring
– The stress on hiring functional specialists at Multitasking Tv has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Aligning sales with marketing
– It come across in the case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking can leverage the sales team experience to cultivate customer relationships as Multitasking Tv is planning to shift buying processes online.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Multitasking Tv has relatively successful track record of launching new products.
Products dominated business model
– Even though Multitasking Tv has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking should strive to include more intangible value offerings along with its core products and services.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking, it seems that the employees of Multitasking Tv don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Compensation and incentives
– The revenue per employee as mentioned in the HBR case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking, is just above the industry average. Multitasking Tv needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
Increasing silos among functional specialists
– The organizational structure of Multitasking Tv is dominated by functional specialists. It is not different from other players in the Innovation & Entrepreneurship segment. Multitasking Tv needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Multitasking Tv to focus more on services rather than just following the product oriented approach.
High bargaining power of channel partners
– Because of the regulatory requirements, Thales S. Teixeira suggests that, Multitasking Tv is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.
Low market penetration in new markets
– Outside its home market of Multitasking Tv, firm in the HBR case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking, in the dynamic environment Multitasking Tv has struggled to respond to the nimble upstart competition. Multitasking Tv has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Multitasking Tv is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
Opportunities From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking are -
Building a culture of innovation
– managers at Multitasking Tv can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Innovation & Entrepreneurship segment.
Better consumer reach
– The expansion of the 5G network will help Multitasking Tv to increase its market reach. Multitasking Tv will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Buying journey improvements
– Multitasking Tv can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Manufacturing automation
– Multitasking Tv can use the latest technology developments to improve its manufacturing and designing process in Innovation & Entrepreneurship segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Developing new processes and practices
– Multitasking Tv can develop new processes and procedures in Innovation & Entrepreneurship industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Multitasking Tv can use these opportunities to build new business models that can help the communities that Multitasking Tv operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.
Loyalty marketing
– Multitasking Tv has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Multitasking Tv can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Multitasking Tv in the consumer business. Now Multitasking Tv can target international markets with far fewer capital restrictions requirements than the existing system.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Multitasking Tv to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Multitasking Tv to hire the very best people irrespective of their geographical location.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Innovation & Entrepreneurship industry, but it has also influenced the consumer preferences. Multitasking Tv can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Multitasking Tv can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Multitasking Tv can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Threats From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking are -
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Multitasking Tv in the Innovation & Entrepreneurship sector and impact the bottomline of the organization.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Environmental challenges
– Multitasking Tv needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Multitasking Tv can take advantage of this fund but it will also bring new competitors in the Innovation & Entrepreneurship industry.
High dependence on third party suppliers
– Multitasking Tv high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking, Multitasking Tv may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .
Stagnating economy with rate increase
– Multitasking Tv can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Shortening product life cycle
– it is one of the major threat that Multitasking Tv is facing in Innovation & Entrepreneurship sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Consumer confidence and its impact on Multitasking Tv demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Easy access to finance
– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Multitasking Tv can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Multitasking Tv business can come under increasing regulations regarding data privacy, data security, etc.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Multitasking Tv with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Multitasking Tv.
Technology acceleration in Forth Industrial Revolution
– Multitasking Tv has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Multitasking Tv needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Weighted SWOT Analysis of From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Multitasking Tv needs to make to build a sustainable competitive advantage.
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