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The Indian Greenpreneur: Management of Frenemy Talent and Coopetition SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of The Indian Greenpreneur: Management of Frenemy Talent and Coopetition


During the 2013 Indian festival of colours, a young green entrepreneur and owner of Green Horizon Consulting (GHC) faced a plethora of business growth challenges. His former employee, who had quit GHC a while back to work for a major rival, wanted to return. However, the entrepreneur could not figure it out - would rehiring an ex-employee be a sound business decision? Should he take a risk and give the former employee another chance? If he did, he could look after GHC business in India, and be free to work on his plans to start a new venture in Dubai.But, his dilemma didn't end there. Being the eldest son in his family, he realized that besides the aforementioned strategies, there was also the possibility of living and working with his joint family. His father was getting old and his younger brother had joined the family business; merging the two companies (his and his father's) would allow both brothers to take care of the businesses and family between them. If that happened, he would no longer need his old frenemy. Even so, there was no doubt in his mind that relocating to Dubai would be a very lucrative move, especially as prospective clients in this region understood the language of green loud and clear. But, despite his excitement at the idea, he could not forget that there would still be all the usual (yet critical) business problems of low consumer awareness and the need to swiftly catch up to the existing competition. What other factors and options would he need to consider to keep his budding, eco-friendly company afloat and to successfully navigate the contemporary business world? Jyotsna Bhatnagar and Neha Paliwal Sharma is from Management Development Institute Gurgaon. Nakul Gupta is from Indian Institute of Management, Kashipur.

Authors :: Jyotsna Bhatnagar, Neha Paliwal Sharma, Nakul Gupta

Topics :: Leadership & Managing People

Tags :: International business, Leadership, Organizational culture, Strategy, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "The Indian Greenpreneur: Management of Frenemy Talent and Coopetition" written by Jyotsna Bhatnagar, Neha Paliwal Sharma, Nakul Gupta includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Ghc Frenemy facing as an external strategic factors. Some of the topics covered in The Indian Greenpreneur: Management of Frenemy Talent and Coopetition case study are - Strategic Management Strategies, International business, Leadership, Organizational culture, Strategy and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the The Indian Greenpreneur: Management of Frenemy Talent and Coopetition casestudy better are - – wage bills are increasing, there is increasing trade war between United States & China, central banks are concerned over increasing inflation, cloud computing is disrupting traditional business models, increasing commodity prices, increasing inequality as vast percentage of new income is going to the top 1%, challanges to central banks by blockchain based private currencies, digital marketing is dominated by two big players Facebook and Google, increasing household debt because of falling income levels, etc



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Introduction to SWOT Analysis of The Indian Greenpreneur: Management of Frenemy Talent and Coopetition


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in The Indian Greenpreneur: Management of Frenemy Talent and Coopetition case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Ghc Frenemy, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Ghc Frenemy operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of The Indian Greenpreneur: Management of Frenemy Talent and Coopetition can be done for the following purposes –
1. Strategic planning using facts provided in The Indian Greenpreneur: Management of Frenemy Talent and Coopetition case study
2. Improving business portfolio management of Ghc Frenemy
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Ghc Frenemy




Strengths The Indian Greenpreneur: Management of Frenemy Talent and Coopetition | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Ghc Frenemy in The Indian Greenpreneur: Management of Frenemy Talent and Coopetition Harvard Business Review case study are -

Highly skilled collaborators

– Ghc Frenemy has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in The Indian Greenpreneur: Management of Frenemy Talent and Coopetition HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to recruit top talent

– Ghc Frenemy is one of the leading recruiters in the industry. Managers in the The Indian Greenpreneur: Management of Frenemy Talent and Coopetition are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Diverse revenue streams

– Ghc Frenemy is present in almost all the verticals within the industry. This has provided firm in The Indian Greenpreneur: Management of Frenemy Talent and Coopetition case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Training and development

– Ghc Frenemy has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in The Indian Greenpreneur: Management of Frenemy Talent and Coopetition Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Learning organization

- Ghc Frenemy is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Ghc Frenemy is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in The Indian Greenpreneur: Management of Frenemy Talent and Coopetition Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Cross disciplinary teams

– Horizontal connected teams at the Ghc Frenemy are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Successful track record of launching new products

– Ghc Frenemy has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Ghc Frenemy has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Strong track record of project management

– Ghc Frenemy is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Analytics focus

– Ghc Frenemy is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Jyotsna Bhatnagar, Neha Paliwal Sharma, Nakul Gupta can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

High switching costs

– The high switching costs that Ghc Frenemy has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Effective Research and Development (R&D)

– Ghc Frenemy has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study The Indian Greenpreneur: Management of Frenemy Talent and Coopetition - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Ghc Frenemy digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Ghc Frenemy has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.






Weaknesses The Indian Greenpreneur: Management of Frenemy Talent and Coopetition | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of The Indian Greenpreneur: Management of Frenemy Talent and Coopetition are -

Capital Spending Reduction

– Even during the low interest decade, Ghc Frenemy has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Lack of clear differentiation of Ghc Frenemy products

– To increase the profitability and margins on the products, Ghc Frenemy needs to provide more differentiated products than what it is currently offering in the marketplace.

Products dominated business model

– Even though Ghc Frenemy has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - The Indian Greenpreneur: Management of Frenemy Talent and Coopetition should strive to include more intangible value offerings along with its core products and services.

Slow to strategic competitive environment developments

– As The Indian Greenpreneur: Management of Frenemy Talent and Coopetition HBR case study mentions - Ghc Frenemy takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Aligning sales with marketing

– It come across in the case study The Indian Greenpreneur: Management of Frenemy Talent and Coopetition that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case The Indian Greenpreneur: Management of Frenemy Talent and Coopetition can leverage the sales team experience to cultivate customer relationships as Ghc Frenemy is planning to shift buying processes online.

No frontier risks strategy

– After analyzing the HBR case study The Indian Greenpreneur: Management of Frenemy Talent and Coopetition, it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Ghc Frenemy is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study The Indian Greenpreneur: Management of Frenemy Talent and Coopetition can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Low market penetration in new markets

– Outside its home market of Ghc Frenemy, firm in the HBR case study The Indian Greenpreneur: Management of Frenemy Talent and Coopetition needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Slow decision making process

– As mentioned earlier in the report, Ghc Frenemy has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Ghc Frenemy even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Ghc Frenemy supply chain. Even after few cautionary changes mentioned in the HBR case study - The Indian Greenpreneur: Management of Frenemy Talent and Coopetition, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Ghc Frenemy vulnerable to further global disruptions in South East Asia.

High bargaining power of channel partners

– Because of the regulatory requirements, Jyotsna Bhatnagar, Neha Paliwal Sharma, Nakul Gupta suggests that, Ghc Frenemy is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.




Opportunities The Indian Greenpreneur: Management of Frenemy Talent and Coopetition | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study The Indian Greenpreneur: Management of Frenemy Talent and Coopetition are -

Leveraging digital technologies

– Ghc Frenemy can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Ghc Frenemy can use these opportunities to build new business models that can help the communities that Ghc Frenemy operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Ghc Frenemy can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Ghc Frenemy can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Manufacturing automation

– Ghc Frenemy can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Ghc Frenemy in the consumer business. Now Ghc Frenemy can target international markets with far fewer capital restrictions requirements than the existing system.

Using analytics as competitive advantage

– Ghc Frenemy has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study The Indian Greenpreneur: Management of Frenemy Talent and Coopetition - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Ghc Frenemy to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Ghc Frenemy can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Ghc Frenemy in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Learning at scale

– Online learning technologies has now opened space for Ghc Frenemy to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Buying journey improvements

– Ghc Frenemy can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. The Indian Greenpreneur: Management of Frenemy Talent and Coopetition suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Ghc Frenemy to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Ghc Frenemy can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Developing new processes and practices

– Ghc Frenemy can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.




Threats The Indian Greenpreneur: Management of Frenemy Talent and Coopetition External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study The Indian Greenpreneur: Management of Frenemy Talent and Coopetition are -

Increasing wage structure of Ghc Frenemy

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Ghc Frenemy.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Ghc Frenemy in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Shortening product life cycle

– it is one of the major threat that Ghc Frenemy is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Ghc Frenemy will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Ghc Frenemy with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Ghc Frenemy business can come under increasing regulations regarding data privacy, data security, etc.

Environmental challenges

– Ghc Frenemy needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Ghc Frenemy can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Ghc Frenemy in the Leadership & Managing People sector and impact the bottomline of the organization.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Ghc Frenemy needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Ghc Frenemy can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study The Indian Greenpreneur: Management of Frenemy Talent and Coopetition .

Consumer confidence and its impact on Ghc Frenemy demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.




Weighted SWOT Analysis of The Indian Greenpreneur: Management of Frenemy Talent and Coopetition Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study The Indian Greenpreneur: Management of Frenemy Talent and Coopetition needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study The Indian Greenpreneur: Management of Frenemy Talent and Coopetition is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study The Indian Greenpreneur: Management of Frenemy Talent and Coopetition is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of The Indian Greenpreneur: Management of Frenemy Talent and Coopetition is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Ghc Frenemy needs to make to build a sustainable competitive advantage.



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