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Urban Bankers: A Place to Be Somebody SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Urban Bankers: A Place to Be Somebody


This is a Darden case study.Charles Grace and Jerome Hicks were seated beside each other at a meeting the president of Chase Manhattan Bank Delaware had called. Hicks and Grace were financial associates at Chase Manhattan and members of the Urban Bankers Coalition. As they listened to the president's speech they were staggered to hear him say, "...we need more people to become involved in our community enhancement programs-dedicated employees like Jerome Hicks and Charles Grace who helped Chase Manhattan be named bank of the year for two years straight." His sentence lay like an unexploded bomb between Hicks and Grace. They were aware that all eyes had turned towards them. They had already sensed that some of their colleagues and superiors were uncomfortable with the relationship they had developed with the president. Why did they feel like this would be the last step over the edge???This case opens the door to discuss relationship building and special challenges those in the minority face in building relationships.

Authors :: Martin N. Davidson, Gerry Yemen

Topics :: Leadership & Managing People

Tags :: Leadership, Operations management, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Urban Bankers: A Place to Be Somebody" written by Martin N. Davidson, Gerry Yemen includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Hicks Grace facing as an external strategic factors. Some of the topics covered in Urban Bankers: A Place to Be Somebody case study are - Strategic Management Strategies, Leadership, Operations management and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Urban Bankers: A Place to Be Somebody casestudy better are - – geopolitical disruptions, supply chains are disrupted by pandemic , talent flight as more people leaving formal jobs, challanges to central banks by blockchain based private currencies, increasing energy prices, increasing household debt because of falling income levels, increasing transportation and logistics costs, banking and financial system is disrupted by Bitcoin and other crypto currencies, digital marketing is dominated by two big players Facebook and Google, etc



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Introduction to SWOT Analysis of Urban Bankers: A Place to Be Somebody


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Urban Bankers: A Place to Be Somebody case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Hicks Grace, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Hicks Grace operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Urban Bankers: A Place to Be Somebody can be done for the following purposes –
1. Strategic planning using facts provided in Urban Bankers: A Place to Be Somebody case study
2. Improving business portfolio management of Hicks Grace
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Hicks Grace




Strengths Urban Bankers: A Place to Be Somebody | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Hicks Grace in Urban Bankers: A Place to Be Somebody Harvard Business Review case study are -

Innovation driven organization

– Hicks Grace is one of the most innovative firm in sector. Manager in Urban Bankers: A Place to Be Somebody Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Analytics focus

– Hicks Grace is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Martin N. Davidson, Gerry Yemen can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Highly skilled collaborators

– Hicks Grace has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Urban Bankers: A Place to Be Somebody HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Superior customer experience

– The customer experience strategy of Hicks Grace in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Cross disciplinary teams

– Horizontal connected teams at the Hicks Grace are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Effective Research and Development (R&D)

– Hicks Grace has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Urban Bankers: A Place to Be Somebody - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

High brand equity

– Hicks Grace has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Hicks Grace to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Successful track record of launching new products

– Hicks Grace has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Hicks Grace has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Training and development

– Hicks Grace has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Urban Bankers: A Place to Be Somebody Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Organizational Resilience of Hicks Grace

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Hicks Grace does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Sustainable margins compare to other players in Leadership & Managing People industry

– Urban Bankers: A Place to Be Somebody firm has clearly differentiated products in the market place. This has enabled Hicks Grace to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped Hicks Grace to invest into research and development (R&D) and innovation.

Ability to recruit top talent

– Hicks Grace is one of the leading recruiters in the industry. Managers in the Urban Bankers: A Place to Be Somebody are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.






Weaknesses Urban Bankers: A Place to Be Somebody | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Urban Bankers: A Place to Be Somebody are -

High cash cycle compare to competitors

Hicks Grace has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

High bargaining power of channel partners

– Because of the regulatory requirements, Martin N. Davidson, Gerry Yemen suggests that, Hicks Grace is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Capital Spending Reduction

– Even during the low interest decade, Hicks Grace has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Urban Bankers: A Place to Be Somebody, is just above the industry average. Hicks Grace needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Urban Bankers: A Place to Be Somebody HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Hicks Grace has relatively successful track record of launching new products.

High operating costs

– Compare to the competitors, firm in the HBR case study Urban Bankers: A Place to Be Somebody has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Hicks Grace 's lucrative customers.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Hicks Grace is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Urban Bankers: A Place to Be Somebody can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Increasing silos among functional specialists

– The organizational structure of Hicks Grace is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Hicks Grace needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Hicks Grace to focus more on services rather than just following the product oriented approach.

No frontier risks strategy

– After analyzing the HBR case study Urban Bankers: A Place to Be Somebody, it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Urban Bankers: A Place to Be Somebody, it seems that the employees of Hicks Grace don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Slow decision making process

– As mentioned earlier in the report, Hicks Grace has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Hicks Grace even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.




Opportunities Urban Bankers: A Place to Be Somebody | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Urban Bankers: A Place to Be Somebody are -

Using analytics as competitive advantage

– Hicks Grace has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Urban Bankers: A Place to Be Somebody - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Hicks Grace to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Hicks Grace can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Urban Bankers: A Place to Be Somebody, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Developing new processes and practices

– Hicks Grace can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Hicks Grace to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Hicks Grace to hire the very best people irrespective of their geographical location.

Better consumer reach

– The expansion of the 5G network will help Hicks Grace to increase its market reach. Hicks Grace will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Leveraging digital technologies

– Hicks Grace can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Hicks Grace in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Hicks Grace can use these opportunities to build new business models that can help the communities that Hicks Grace operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.

Loyalty marketing

– Hicks Grace has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Creating value in data economy

– The success of analytics program of Hicks Grace has opened avenues for new revenue streams for the organization in the industry. This can help Hicks Grace to build a more holistic ecosystem as suggested in the Urban Bankers: A Place to Be Somebody case study. Hicks Grace can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Hicks Grace can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Learning at scale

– Online learning technologies has now opened space for Hicks Grace to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Hicks Grace can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Hicks Grace can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.




Threats Urban Bankers: A Place to Be Somebody External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Urban Bankers: A Place to Be Somebody are -

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Hicks Grace will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Regulatory challenges

– Hicks Grace needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Hicks Grace with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Hicks Grace business can come under increasing regulations regarding data privacy, data security, etc.

Consumer confidence and its impact on Hicks Grace demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Hicks Grace in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Hicks Grace can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Hicks Grace needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Stagnating economy with rate increase

– Hicks Grace can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Increasing wage structure of Hicks Grace

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Hicks Grace.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Hicks Grace.




Weighted SWOT Analysis of Urban Bankers: A Place to Be Somebody Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Urban Bankers: A Place to Be Somebody needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Urban Bankers: A Place to Be Somebody is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Urban Bankers: A Place to Be Somebody is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Urban Bankers: A Place to Be Somebody is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Hicks Grace needs to make to build a sustainable competitive advantage.



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