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UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT


Supplement for IMD556

Authors :: Ralf W. Seifert, Aileen Lonescu-Somers, Tania Braga, Heidi Strebel

Topics :: Leadership & Managing People

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT" written by Ralf W. Seifert, Aileen Lonescu-Somers, Tania Braga, Heidi Strebel includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Imd556 Hanging facing as an external strategic factors. Some of the topics covered in UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT case study are - Strategic Management Strategies, and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT casestudy better are - – challanges to central banks by blockchain based private currencies, geopolitical disruptions, there is backlash against globalization, talent flight as more people leaving formal jobs, central banks are concerned over increasing inflation, increasing government debt because of Covid-19 spendings, supply chains are disrupted by pandemic , increasing transportation and logistics costs, increasing energy prices, etc



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Introduction to SWOT Analysis of UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Imd556 Hanging, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Imd556 Hanging operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT can be done for the following purposes –
1. Strategic planning using facts provided in UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT case study
2. Improving business portfolio management of Imd556 Hanging
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Imd556 Hanging




Strengths UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Imd556 Hanging in UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT Harvard Business Review case study are -

Analytics focus

– Imd556 Hanging is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Ralf W. Seifert, Aileen Lonescu-Somers, Tania Braga, Heidi Strebel can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Operational resilience

– The operational resilience strategy in the UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Organizational Resilience of Imd556 Hanging

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Imd556 Hanging does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Sustainable margins compare to other players in Leadership & Managing People industry

– UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT firm has clearly differentiated products in the market place. This has enabled Imd556 Hanging to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped Imd556 Hanging to invest into research and development (R&D) and innovation.

Diverse revenue streams

– Imd556 Hanging is present in almost all the verticals within the industry. This has provided firm in UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Training and development

– Imd556 Hanging has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Superior customer experience

– The customer experience strategy of Imd556 Hanging in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High brand equity

– Imd556 Hanging has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Imd556 Hanging to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Low bargaining power of suppliers

– Suppliers of Imd556 Hanging in the sector have low bargaining power. UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Imd556 Hanging to manage not only supply disruptions but also source products at highly competitive prices.

Cross disciplinary teams

– Horizontal connected teams at the Imd556 Hanging are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Innovation driven organization

– Imd556 Hanging is one of the most innovative firm in sector. Manager in UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Ability to recruit top talent

– Imd556 Hanging is one of the leading recruiters in the industry. Managers in the UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.






Weaknesses UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT are -

Low market penetration in new markets

– Outside its home market of Imd556 Hanging, firm in the HBR case study UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Interest costs

– Compare to the competition, Imd556 Hanging has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Capital Spending Reduction

– Even during the low interest decade, Imd556 Hanging has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Slow decision making process

– As mentioned earlier in the report, Imd556 Hanging has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Imd556 Hanging even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High bargaining power of channel partners

– Because of the regulatory requirements, Ralf W. Seifert, Aileen Lonescu-Somers, Tania Braga, Heidi Strebel suggests that, Imd556 Hanging is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

High cash cycle compare to competitors

Imd556 Hanging has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Skills based hiring

– The stress on hiring functional specialists at Imd556 Hanging has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Imd556 Hanging is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Need for greater diversity

– Imd556 Hanging has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT, in the dynamic environment Imd556 Hanging has struggled to respond to the nimble upstart competition. Imd556 Hanging has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

No frontier risks strategy

– After analyzing the HBR case study UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT, it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.




Opportunities UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT are -

Low interest rates

– Even though inflation is raising its head in most developed economies, Imd556 Hanging can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Building a culture of innovation

– managers at Imd556 Hanging can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.

Manufacturing automation

– Imd556 Hanging can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Imd556 Hanging is facing challenges because of the dominance of functional experts in the organization. UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Imd556 Hanging can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Imd556 Hanging can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Creating value in data economy

– The success of analytics program of Imd556 Hanging has opened avenues for new revenue streams for the organization in the industry. This can help Imd556 Hanging to build a more holistic ecosystem as suggested in the UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT case study. Imd556 Hanging can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Developing new processes and practices

– Imd556 Hanging can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Loyalty marketing

– Imd556 Hanging has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Buying journey improvements

– Imd556 Hanging can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Using analytics as competitive advantage

– Imd556 Hanging has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Imd556 Hanging to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Imd556 Hanging to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Imd556 Hanging to hire the very best people irrespective of their geographical location.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Imd556 Hanging can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Imd556 Hanging in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.




Threats UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT are -

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT, Imd556 Hanging may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Imd556 Hanging in the Leadership & Managing People sector and impact the bottomline of the organization.

Stagnating economy with rate increase

– Imd556 Hanging can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Imd556 Hanging can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT .

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Imd556 Hanging business can come under increasing regulations regarding data privacy, data security, etc.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Imd556 Hanging will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

High dependence on third party suppliers

– Imd556 Hanging high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Environmental challenges

– Imd556 Hanging needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Imd556 Hanging can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Imd556 Hanging can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Regulatory challenges

– Imd556 Hanging needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Imd556 Hanging with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Technology acceleration in Forth Industrial Revolution

– Imd556 Hanging has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Imd556 Hanging needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.




Weighted SWOT Analysis of UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of UNILEVER TEA (B): GOING BEYOND THE LOW-HANGING FRUITS SUPPLEMENT is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Imd556 Hanging needs to make to build a sustainable competitive advantage.



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