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The Normalization of Deviance in Healthcare Delivery SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of The Normalization of Deviance in Healthcare Delivery


Many serious medical errors result from violations of recognized standards of practice. Over time, even egregious violations of standards of practice may become "normalized" in healthcare delivery systems. This article describes what leads to this normalization and explains why flagrant practice deviations can persist for years, despite the importance of the standards at issue. This article also provides recommendations to aid healthcare organizations in identifying and managing unsafe practice deviations before they become normalized and pose genuine risks to patient safety, quality care, and employee morale.

Authors :: John Banja

Topics :: Leadership & Managing People

Tags :: Personnel policies, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "The Normalization of Deviance in Healthcare Delivery" written by John Banja includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Normalized Normalization facing as an external strategic factors. Some of the topics covered in The Normalization of Deviance in Healthcare Delivery case study are - Strategic Management Strategies, Personnel policies and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the The Normalization of Deviance in Healthcare Delivery casestudy better are - – challanges to central banks by blockchain based private currencies, digital marketing is dominated by two big players Facebook and Google, wage bills are increasing, talent flight as more people leaving formal jobs, technology disruption, increasing energy prices, competitive advantages are harder to sustain because of technology dispersion, cloud computing is disrupting traditional business models, there is backlash against globalization, etc



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Introduction to SWOT Analysis of The Normalization of Deviance in Healthcare Delivery


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in The Normalization of Deviance in Healthcare Delivery case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Normalized Normalization, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Normalized Normalization operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of The Normalization of Deviance in Healthcare Delivery can be done for the following purposes –
1. Strategic planning using facts provided in The Normalization of Deviance in Healthcare Delivery case study
2. Improving business portfolio management of Normalized Normalization
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Normalized Normalization




Strengths The Normalization of Deviance in Healthcare Delivery | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Normalized Normalization in The Normalization of Deviance in Healthcare Delivery Harvard Business Review case study are -

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Normalized Normalization digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Normalized Normalization has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Training and development

– Normalized Normalization has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in The Normalization of Deviance in Healthcare Delivery Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Diverse revenue streams

– Normalized Normalization is present in almost all the verticals within the industry. This has provided firm in The Normalization of Deviance in Healthcare Delivery case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Learning organization

- Normalized Normalization is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Normalized Normalization is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in The Normalization of Deviance in Healthcare Delivery Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Strong track record of project management

– Normalized Normalization is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

High brand equity

– Normalized Normalization has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Normalized Normalization to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Operational resilience

– The operational resilience strategy in the The Normalization of Deviance in Healthcare Delivery Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Ability to lead change in Leadership & Managing People field

– Normalized Normalization is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Normalized Normalization in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Superior customer experience

– The customer experience strategy of Normalized Normalization in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High switching costs

– The high switching costs that Normalized Normalization has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Organizational Resilience of Normalized Normalization

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Normalized Normalization does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Innovation driven organization

– Normalized Normalization is one of the most innovative firm in sector. Manager in The Normalization of Deviance in Healthcare Delivery Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.






Weaknesses The Normalization of Deviance in Healthcare Delivery | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of The Normalization of Deviance in Healthcare Delivery are -

Low market penetration in new markets

– Outside its home market of Normalized Normalization, firm in the HBR case study The Normalization of Deviance in Healthcare Delivery needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

No frontier risks strategy

– After analyzing the HBR case study The Normalization of Deviance in Healthcare Delivery, it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Slow to strategic competitive environment developments

– As The Normalization of Deviance in Healthcare Delivery HBR case study mentions - Normalized Normalization takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Need for greater diversity

– Normalized Normalization has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study The Normalization of Deviance in Healthcare Delivery, in the dynamic environment Normalized Normalization has struggled to respond to the nimble upstart competition. Normalized Normalization has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Skills based hiring

– The stress on hiring functional specialists at Normalized Normalization has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Interest costs

– Compare to the competition, Normalized Normalization has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Products dominated business model

– Even though Normalized Normalization has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - The Normalization of Deviance in Healthcare Delivery should strive to include more intangible value offerings along with its core products and services.

Increasing silos among functional specialists

– The organizational structure of Normalized Normalization is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Normalized Normalization needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Normalized Normalization to focus more on services rather than just following the product oriented approach.

Aligning sales with marketing

– It come across in the case study The Normalization of Deviance in Healthcare Delivery that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case The Normalization of Deviance in Healthcare Delivery can leverage the sales team experience to cultivate customer relationships as Normalized Normalization is planning to shift buying processes online.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Normalized Normalization is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study The Normalization of Deviance in Healthcare Delivery can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.




Opportunities The Normalization of Deviance in Healthcare Delivery | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study The Normalization of Deviance in Healthcare Delivery are -

Loyalty marketing

– Normalized Normalization has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Normalized Normalization in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Normalized Normalization to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Normalized Normalization to hire the very best people irrespective of their geographical location.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Normalized Normalization can use these opportunities to build new business models that can help the communities that Normalized Normalization operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Normalized Normalization can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Creating value in data economy

– The success of analytics program of Normalized Normalization has opened avenues for new revenue streams for the organization in the industry. This can help Normalized Normalization to build a more holistic ecosystem as suggested in the The Normalization of Deviance in Healthcare Delivery case study. Normalized Normalization can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Building a culture of innovation

– managers at Normalized Normalization can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.

Buying journey improvements

– Normalized Normalization can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. The Normalization of Deviance in Healthcare Delivery suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Developing new processes and practices

– Normalized Normalization can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Normalized Normalization can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, The Normalization of Deviance in Healthcare Delivery, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Normalized Normalization is facing challenges because of the dominance of functional experts in the organization. The Normalization of Deviance in Healthcare Delivery case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Normalized Normalization can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Normalized Normalization can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Low interest rates

– Even though inflation is raising its head in most developed economies, Normalized Normalization can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.




Threats The Normalization of Deviance in Healthcare Delivery External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study The Normalization of Deviance in Healthcare Delivery are -

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Environmental challenges

– Normalized Normalization needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Normalized Normalization can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Normalized Normalization in the Leadership & Managing People sector and impact the bottomline of the organization.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Normalized Normalization.

Increasing wage structure of Normalized Normalization

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Normalized Normalization.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study The Normalization of Deviance in Healthcare Delivery, Normalized Normalization may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Normalized Normalization can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Normalized Normalization business can come under increasing regulations regarding data privacy, data security, etc.

Regulatory challenges

– Normalized Normalization needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Normalized Normalization needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Shortening product life cycle

– it is one of the major threat that Normalized Normalization is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Normalized Normalization can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study The Normalization of Deviance in Healthcare Delivery .




Weighted SWOT Analysis of The Normalization of Deviance in Healthcare Delivery Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study The Normalization of Deviance in Healthcare Delivery needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study The Normalization of Deviance in Healthcare Delivery is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study The Normalization of Deviance in Healthcare Delivery is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of The Normalization of Deviance in Healthcare Delivery is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Normalized Normalization needs to make to build a sustainable competitive advantage.



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