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Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version


On Thursday January 27, 2011, hundreds of thousands of protesters in Egypt were vociferously demanding an end to the 30-year rule of President Hosni Mubarak, and to the state of emergency he had let prevail, and nurtured during that tenure. The protest movement was expected to gather even greater momentum following the afternoon prayers the next day, a Friday. The communication and connectivity through social media had acted as a key catalyst in enabling the protesters to coordinate their actions. President Mubarak's government decided to strike hard at the lifeline of this virtual medium, by exploiting some of the rights that the state of emergency had accorded them. That afternoon, the government ordered the three main voice and data communications providers in Egypt - Vodafone, Mobinil, and Etisalat - to suspend services in selected areas. Among these areas was Tahrir Square ("Freedom/Martyrs' Square") in Cairo, the biggest nucleus where protesters had assembled. Later, the government would also instruct these communications providers to broadcast propaganda text messages to all their subscribers, imploring them to be on the side of the Egyptian Army, which the government said was the true protector of Egypt. When Hatem Dowidar, CEO of Vodafone Egypt, heard about the government's order, he was about to take a crucial decision. He knew that the situation in Egypt was being observed closely from all over the world. Dowidar also realized that the course of action he opted for would have consequences not just for Vodafone Egypt, but also for the parent Vodafone Group. He contemplated the possible consequences, well aware that any decision he took would invariably evoke strong reactions. The case won the 2014 Case Centre case writing award "Hot topic: Crisis as opportunity."

Authors :: Urs Mueller, Shirish Pandit

Topics :: Leadership & Managing People

Tags :: Crisis management, Ethics, Government, Social responsibility, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version" written by Urs Mueller, Shirish Pandit includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Egypt Vodafone facing as an external strategic factors. Some of the topics covered in Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version case study are - Strategic Management Strategies, Crisis management, Ethics, Government, Social responsibility and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version casestudy better are - – wage bills are increasing, digital marketing is dominated by two big players Facebook and Google, increasing transportation and logistics costs, increasing inequality as vast percentage of new income is going to the top 1%, there is backlash against globalization, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing energy prices, talent flight as more people leaving formal jobs, increasing government debt because of Covid-19 spendings, etc



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Introduction to SWOT Analysis of Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Egypt Vodafone, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Egypt Vodafone operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version can be done for the following purposes –
1. Strategic planning using facts provided in Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version case study
2. Improving business portfolio management of Egypt Vodafone
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Egypt Vodafone




Strengths Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Egypt Vodafone in Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version Harvard Business Review case study are -

Operational resilience

– The operational resilience strategy in the Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Effective Research and Development (R&D)

– Egypt Vodafone has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

High switching costs

– The high switching costs that Egypt Vodafone has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Innovation driven organization

– Egypt Vodafone is one of the most innovative firm in sector. Manager in Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Highly skilled collaborators

– Egypt Vodafone has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Training and development

– Egypt Vodafone has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

High brand equity

– Egypt Vodafone has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Egypt Vodafone to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Organizational Resilience of Egypt Vodafone

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Egypt Vodafone does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Cross disciplinary teams

– Horizontal connected teams at the Egypt Vodafone are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Learning organization

- Egypt Vodafone is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Egypt Vodafone is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Superior customer experience

– The customer experience strategy of Egypt Vodafone in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Strong track record of project management

– Egypt Vodafone is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.






Weaknesses Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version are -

Products dominated business model

– Even though Egypt Vodafone has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version should strive to include more intangible value offerings along with its core products and services.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Egypt Vodafone supply chain. Even after few cautionary changes mentioned in the HBR case study - Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Egypt Vodafone vulnerable to further global disruptions in South East Asia.

High operating costs

– Compare to the competitors, firm in the HBR case study Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Egypt Vodafone 's lucrative customers.

Increasing silos among functional specialists

– The organizational structure of Egypt Vodafone is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Egypt Vodafone needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Egypt Vodafone to focus more on services rather than just following the product oriented approach.

Need for greater diversity

– Egypt Vodafone has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Slow decision making process

– As mentioned earlier in the report, Egypt Vodafone has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Egypt Vodafone even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version, is just above the industry average. Egypt Vodafone needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Slow to strategic competitive environment developments

– As Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version HBR case study mentions - Egypt Vodafone takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version, it seems that the employees of Egypt Vodafone don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Low market penetration in new markets

– Outside its home market of Egypt Vodafone, firm in the HBR case study Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High bargaining power of channel partners

– Because of the regulatory requirements, Urs Mueller, Shirish Pandit suggests that, Egypt Vodafone is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.




Opportunities Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version are -

Learning at scale

– Online learning technologies has now opened space for Egypt Vodafone to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Developing new processes and practices

– Egypt Vodafone can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Egypt Vodafone in the consumer business. Now Egypt Vodafone can target international markets with far fewer capital restrictions requirements than the existing system.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Egypt Vodafone can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Egypt Vodafone can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Low interest rates

– Even though inflation is raising its head in most developed economies, Egypt Vodafone can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Egypt Vodafone can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Egypt Vodafone in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Egypt Vodafone can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Egypt Vodafone can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Egypt Vodafone to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Egypt Vodafone to hire the very best people irrespective of their geographical location.

Using analytics as competitive advantage

– Egypt Vodafone has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Egypt Vodafone to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Leveraging digital technologies

– Egypt Vodafone can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Creating value in data economy

– The success of analytics program of Egypt Vodafone has opened avenues for new revenue streams for the organization in the industry. This can help Egypt Vodafone to build a more holistic ecosystem as suggested in the Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version case study. Egypt Vodafone can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.




Threats Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version are -

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Egypt Vodafone will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Egypt Vodafone.

Technology acceleration in Forth Industrial Revolution

– Egypt Vodafone has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Egypt Vodafone needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Stagnating economy with rate increase

– Egypt Vodafone can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Egypt Vodafone needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Egypt Vodafone with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

High dependence on third party suppliers

– Egypt Vodafone high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Egypt Vodafone in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Regulatory challenges

– Egypt Vodafone needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.

Shortening product life cycle

– it is one of the major threat that Egypt Vodafone is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Consumer confidence and its impact on Egypt Vodafone demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Environmental challenges

– Egypt Vodafone needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Egypt Vodafone can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.




Weighted SWOT Analysis of Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A), Spanish Version is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Egypt Vodafone needs to make to build a sustainable competitive advantage.



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