Adiana, Inc., and the Development of a Female Sterilization Device SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Leadership & Managing People
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Adiana, Inc., and the Development of a Female Sterilization Device
In December 1999, Paul Goeld, president of medical device startup Adiana, Inc., faced several decisions about the company's sole product: a new female sterilization catheter. The catheter had proved to be extremely successful in both animal and preliminary human clinical trials in Mexico. Adiana planned to request approval from the U.S. Food and Drug Administration (FDA) for an investigational device exemption (IDE) to begin full-scale human testing of the device. Before proceeding, however, Goeld had to make several decisions about how the company would treat the women who enrolled in the clinical trials. He needed to decide what would constitute adequate consent for the sterilization study and what responsibility the company would assume in cases where the device failed to prevent pregnancy.
Authors :: Margaret L. Eaton, Anjali Reddi, Aradhana Sarin
Swot Analysis of "Adiana, Inc., and the Development of a Female Sterilization Device" written by Margaret L. Eaton, Anjali Reddi, Aradhana Sarin includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Adiana Sterilization facing as an external strategic factors. Some of the topics covered in Adiana, Inc., and the Development of a Female Sterilization Device case study are - Strategic Management Strategies, Research & development and Leadership & Managing People.
Some of the macro environment factors that can be used to understand the Adiana, Inc., and the Development of a Female Sterilization Device casestudy better are - – increasing transportation and logistics costs, there is increasing trade war between United States & China, supply chains are disrupted by pandemic , geopolitical disruptions, central banks are concerned over increasing inflation, increasing commodity prices, increasing inequality as vast percentage of new income is going to the top 1%,
challanges to central banks by blockchain based private currencies, competitive advantages are harder to sustain because of technology dispersion, etc
Introduction to SWOT Analysis of Adiana, Inc., and the Development of a Female Sterilization Device
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Adiana, Inc., and the Development of a Female Sterilization Device case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Adiana Sterilization, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Adiana Sterilization operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Adiana, Inc., and the Development of a Female Sterilization Device can be done for the following purposes –
1. Strategic planning using facts provided in Adiana, Inc., and the Development of a Female Sterilization Device case study
2. Improving business portfolio management of Adiana Sterilization
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Adiana Sterilization
Strengths Adiana, Inc., and the Development of a Female Sterilization Device | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Adiana Sterilization in Adiana, Inc., and the Development of a Female Sterilization Device Harvard Business Review case study are -
Innovation driven organization
– Adiana Sterilization is one of the most innovative firm in sector. Manager in Adiana, Inc., and the Development of a Female Sterilization Device Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Diverse revenue streams
– Adiana Sterilization is present in almost all the verticals within the industry. This has provided firm in Adiana, Inc., and the Development of a Female Sterilization Device case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Highly skilled collaborators
– Adiana Sterilization has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Adiana, Inc., and the Development of a Female Sterilization Device HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Effective Research and Development (R&D)
– Adiana Sterilization has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Adiana, Inc., and the Development of a Female Sterilization Device - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Successful track record of launching new products
– Adiana Sterilization has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Adiana Sterilization has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Operational resilience
– The operational resilience strategy in the Adiana, Inc., and the Development of a Female Sterilization Device Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Strong track record of project management
– Adiana Sterilization is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Superior customer experience
– The customer experience strategy of Adiana Sterilization in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
High brand equity
– Adiana Sterilization has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Adiana Sterilization to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Organizational Resilience of Adiana Sterilization
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Adiana Sterilization does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Analytics focus
– Adiana Sterilization is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Margaret L. Eaton, Anjali Reddi, Aradhana Sarin can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Sustainable margins compare to other players in Leadership & Managing People industry
– Adiana, Inc., and the Development of a Female Sterilization Device firm has clearly differentiated products in the market place. This has enabled Adiana Sterilization to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped Adiana Sterilization to invest into research and development (R&D) and innovation.
Weaknesses Adiana, Inc., and the Development of a Female Sterilization Device | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Adiana, Inc., and the Development of a Female Sterilization Device are -
Increasing silos among functional specialists
– The organizational structure of Adiana Sterilization is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Adiana Sterilization needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Adiana Sterilization to focus more on services rather than just following the product oriented approach.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Adiana Sterilization supply chain. Even after few cautionary changes mentioned in the HBR case study - Adiana, Inc., and the Development of a Female Sterilization Device, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Adiana Sterilization vulnerable to further global disruptions in South East Asia.
Need for greater diversity
– Adiana Sterilization has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
Low market penetration in new markets
– Outside its home market of Adiana Sterilization, firm in the HBR case study Adiana, Inc., and the Development of a Female Sterilization Device needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Capital Spending Reduction
– Even during the low interest decade, Adiana Sterilization has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
Lack of clear differentiation of Adiana Sterilization products
– To increase the profitability and margins on the products, Adiana Sterilization needs to provide more differentiated products than what it is currently offering in the marketplace.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Adiana, Inc., and the Development of a Female Sterilization Device HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Adiana Sterilization has relatively successful track record of launching new products.
High operating costs
– Compare to the competitors, firm in the HBR case study Adiana, Inc., and the Development of a Female Sterilization Device has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Adiana Sterilization 's lucrative customers.
High cash cycle compare to competitors
Adiana Sterilization has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
High bargaining power of channel partners
– Because of the regulatory requirements, Margaret L. Eaton, Anjali Reddi, Aradhana Sarin suggests that, Adiana Sterilization is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.
Slow to strategic competitive environment developments
– As Adiana, Inc., and the Development of a Female Sterilization Device HBR case study mentions - Adiana Sterilization takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
Opportunities Adiana, Inc., and the Development of a Female Sterilization Device | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Adiana, Inc., and the Development of a Female Sterilization Device are -
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Adiana Sterilization can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Adiana, Inc., and the Development of a Female Sterilization Device, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Adiana Sterilization in the consumer business. Now Adiana Sterilization can target international markets with far fewer capital restrictions requirements than the existing system.
Better consumer reach
– The expansion of the 5G network will help Adiana Sterilization to increase its market reach. Adiana Sterilization will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Adiana Sterilization can use these opportunities to build new business models that can help the communities that Adiana Sterilization operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.
Building a culture of innovation
– managers at Adiana Sterilization can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.
Using analytics as competitive advantage
– Adiana Sterilization has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Adiana, Inc., and the Development of a Female Sterilization Device - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Adiana Sterilization to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Adiana Sterilization can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Low interest rates
– Even though inflation is raising its head in most developed economies, Adiana Sterilization can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Manufacturing automation
– Adiana Sterilization can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Developing new processes and practices
– Adiana Sterilization can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Creating value in data economy
– The success of analytics program of Adiana Sterilization has opened avenues for new revenue streams for the organization in the industry. This can help Adiana Sterilization to build a more holistic ecosystem as suggested in the Adiana, Inc., and the Development of a Female Sterilization Device case study. Adiana Sterilization can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Loyalty marketing
– Adiana Sterilization has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Adiana Sterilization is facing challenges because of the dominance of functional experts in the organization. Adiana, Inc., and the Development of a Female Sterilization Device case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Threats Adiana, Inc., and the Development of a Female Sterilization Device External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Adiana, Inc., and the Development of a Female Sterilization Device are -
Consumer confidence and its impact on Adiana Sterilization demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Easy access to finance
– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Adiana Sterilization can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Environmental challenges
– Adiana Sterilization needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Adiana Sterilization can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Adiana Sterilization.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Shortening product life cycle
– it is one of the major threat that Adiana Sterilization is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Adiana Sterilization can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Adiana, Inc., and the Development of a Female Sterilization Device .
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Adiana Sterilization in the Leadership & Managing People sector and impact the bottomline of the organization.
Technology acceleration in Forth Industrial Revolution
– Adiana Sterilization has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Adiana Sterilization needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Adiana Sterilization needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Adiana Sterilization in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Adiana, Inc., and the Development of a Female Sterilization Device, Adiana Sterilization may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Adiana Sterilization will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Weighted SWOT Analysis of Adiana, Inc., and the Development of a Female Sterilization Device Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Adiana, Inc., and the Development of a Female Sterilization Device needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Adiana, Inc., and the Development of a Female Sterilization Device is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Adiana, Inc., and the Development of a Female Sterilization Device is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Adiana, Inc., and the Development of a Female Sterilization Device is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Adiana Sterilization needs to make to build a sustainable competitive advantage.
