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Leadership in Law: Amy Schulman at DLA Piper SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Leadership in Law: Amy Schulman at DLA Piper


This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.What does it take to build a successful career over time? Describes Amy Schulman's career progression and role as a star senior litigator and top executive at one of the world's largest law firms. It focuses on different stages in her career and what she did to be successful at each stage. The demands on her time--client development, casework, firm leadership responsibilities, mentoring her people, managing her team, spending time with her family--were changing over time. After being chosen to sit on the firm's Global Board as well as its Executive and Policy Committees, Amy Schulman feels that there are things that are being left undone. She must decide how to allocate her time.

Authors :: Boris Groysberg, Victoria W. Winston, Shirley M. Spence

Topics :: Leadership & Managing People

Tags :: Career planning, Collaboration, Gender, Leading teams, Work-life balance, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Leadership in Law: Amy Schulman at DLA Piper" written by Boris Groysberg, Victoria W. Winston, Shirley M. Spence includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Amy Schulman facing as an external strategic factors. Some of the topics covered in Leadership in Law: Amy Schulman at DLA Piper case study are - Strategic Management Strategies, Career planning, Collaboration, Gender, Leading teams, Work-life balance and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Leadership in Law: Amy Schulman at DLA Piper casestudy better are - – banking and financial system is disrupted by Bitcoin and other crypto currencies, digital marketing is dominated by two big players Facebook and Google, increasing transportation and logistics costs, central banks are concerned over increasing inflation, customer relationship management is fast transforming because of increasing concerns over data privacy, wage bills are increasing, geopolitical disruptions, increasing household debt because of falling income levels, competitive advantages are harder to sustain because of technology dispersion, etc



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Introduction to SWOT Analysis of Leadership in Law: Amy Schulman at DLA Piper


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Leadership in Law: Amy Schulman at DLA Piper case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Amy Schulman, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Amy Schulman operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Leadership in Law: Amy Schulman at DLA Piper can be done for the following purposes –
1. Strategic planning using facts provided in Leadership in Law: Amy Schulman at DLA Piper case study
2. Improving business portfolio management of Amy Schulman
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Amy Schulman




Strengths Leadership in Law: Amy Schulman at DLA Piper | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Amy Schulman in Leadership in Law: Amy Schulman at DLA Piper Harvard Business Review case study are -

High switching costs

– The high switching costs that Amy Schulman has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Amy Schulman digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Amy Schulman has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Learning organization

- Amy Schulman is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Amy Schulman is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Leadership in Law: Amy Schulman at DLA Piper Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

High brand equity

– Amy Schulman has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Amy Schulman to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Innovation driven organization

– Amy Schulman is one of the most innovative firm in sector. Manager in Leadership in Law: Amy Schulman at DLA Piper Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Effective Research and Development (R&D)

– Amy Schulman has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Leadership in Law: Amy Schulman at DLA Piper - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Organizational Resilience of Amy Schulman

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Amy Schulman does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Diverse revenue streams

– Amy Schulman is present in almost all the verticals within the industry. This has provided firm in Leadership in Law: Amy Schulman at DLA Piper case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Cross disciplinary teams

– Horizontal connected teams at the Amy Schulman are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Training and development

– Amy Schulman has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Leadership in Law: Amy Schulman at DLA Piper Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Operational resilience

– The operational resilience strategy in the Leadership in Law: Amy Schulman at DLA Piper Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Ability to recruit top talent

– Amy Schulman is one of the leading recruiters in the industry. Managers in the Leadership in Law: Amy Schulman at DLA Piper are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.






Weaknesses Leadership in Law: Amy Schulman at DLA Piper | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Leadership in Law: Amy Schulman at DLA Piper are -

Increasing silos among functional specialists

– The organizational structure of Amy Schulman is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Amy Schulman needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Amy Schulman to focus more on services rather than just following the product oriented approach.

High cash cycle compare to competitors

Amy Schulman has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Slow to strategic competitive environment developments

– As Leadership in Law: Amy Schulman at DLA Piper HBR case study mentions - Amy Schulman takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Slow decision making process

– As mentioned earlier in the report, Amy Schulman has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Amy Schulman even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Low market penetration in new markets

– Outside its home market of Amy Schulman, firm in the HBR case study Leadership in Law: Amy Schulman at DLA Piper needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High operating costs

– Compare to the competitors, firm in the HBR case study Leadership in Law: Amy Schulman at DLA Piper has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Amy Schulman 's lucrative customers.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Leadership in Law: Amy Schulman at DLA Piper, is just above the industry average. Amy Schulman needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

No frontier risks strategy

– After analyzing the HBR case study Leadership in Law: Amy Schulman at DLA Piper, it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Capital Spending Reduction

– Even during the low interest decade, Amy Schulman has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Amy Schulman is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Leadership in Law: Amy Schulman at DLA Piper can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Leadership in Law: Amy Schulman at DLA Piper, in the dynamic environment Amy Schulman has struggled to respond to the nimble upstart competition. Amy Schulman has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.




Opportunities Leadership in Law: Amy Schulman at DLA Piper | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Leadership in Law: Amy Schulman at DLA Piper are -

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Amy Schulman to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Amy Schulman can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Leadership in Law: Amy Schulman at DLA Piper, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Amy Schulman can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Amy Schulman can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Buying journey improvements

– Amy Schulman can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Leadership in Law: Amy Schulman at DLA Piper suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Leveraging digital technologies

– Amy Schulman can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Developing new processes and practices

– Amy Schulman can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Amy Schulman can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Low interest rates

– Even though inflation is raising its head in most developed economies, Amy Schulman can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Manufacturing automation

– Amy Schulman can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Amy Schulman in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Learning at scale

– Online learning technologies has now opened space for Amy Schulman to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Creating value in data economy

– The success of analytics program of Amy Schulman has opened avenues for new revenue streams for the organization in the industry. This can help Amy Schulman to build a more holistic ecosystem as suggested in the Leadership in Law: Amy Schulman at DLA Piper case study. Amy Schulman can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Amy Schulman is facing challenges because of the dominance of functional experts in the organization. Leadership in Law: Amy Schulman at DLA Piper case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.




Threats Leadership in Law: Amy Schulman at DLA Piper External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Leadership in Law: Amy Schulman at DLA Piper are -

Technology acceleration in Forth Industrial Revolution

– Amy Schulman has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Amy Schulman needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Amy Schulman.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Amy Schulman can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Leadership in Law: Amy Schulman at DLA Piper .

Increasing wage structure of Amy Schulman

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Amy Schulman.

High dependence on third party suppliers

– Amy Schulman high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Amy Schulman in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Amy Schulman in the Leadership & Managing People sector and impact the bottomline of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Amy Schulman will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Environmental challenges

– Amy Schulman needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Amy Schulman can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Amy Schulman can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Leadership in Law: Amy Schulman at DLA Piper, Amy Schulman may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Amy Schulman business can come under increasing regulations regarding data privacy, data security, etc.




Weighted SWOT Analysis of Leadership in Law: Amy Schulman at DLA Piper Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Leadership in Law: Amy Schulman at DLA Piper needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Leadership in Law: Amy Schulman at DLA Piper is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Leadership in Law: Amy Schulman at DLA Piper is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Leadership in Law: Amy Schulman at DLA Piper is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Amy Schulman needs to make to build a sustainable competitive advantage.



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